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** Authors are invited to submit manuscripts for October 2020 issue.

** November 2020 issue of AARF Journals is officially released.

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Current Issues

International Research Journal of Marketing and Economics (IRJME)
S.No Particular Pdf Page No.
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  • THE MEDIATING ROLE OF SOCIAL MEDIA AND CUSTOMER ENGAGEMENT IN THE IMPACT OF DIGITAL CONTENT MARKETING ON BRAND AWARENESS.


  • Assist. Prof. Dr. UĞUR ŞENER, Mrs. ANA MABROUK ELKEDRA

Abstract:
Increasing brand awareness and loyalty, driving sales and profitability, and maintaining successful existence in today’s competitive business environment are the main goals of every company. Digital content marketing, a new era term with its wide opportunities and big potentials allows company to achieve its different goals and build long-term relationships with its target customers by offering a valuable, attractive, informative, and engaging content which satisfies customers’ needs and interests, and earns their appreciation and trust.


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Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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