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** Authors are invited to submit manuscripts for May 2020 issue.

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** April 2020 issue of AARF Journals is officially released.

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Current Issues

International Research Journal of Marketing and Economics (IRJME)
S.No Particular Pdf Page No.
1
  • EFFECTS OF SOCIAL MEDIA MARKETING AND EWOM ON CONSUMER CHOICE DECISION RELATED TO RESTAURANT INDUSTRY


  • MUHAMMAD ALI SIDDIQUI

Abstract:
This study aims to identify impact of social media marketing such as sharing, publishing, visual and electronic word of mouth on consumers’ choice decision with the significant and positive effect of the moderator which is bloggers’ reputation. In this study, it is believed that with the passage of time, social media marketing in terms of e-business, entertainment and for marketing purpose is playing a significant role. Therefore, social media marketing is the fastest, cheapest and yet the most effective source of marketing. Consumer choice plays an important role in restaurant dining as the taste, ambiance, hygiene, the staff and the


1-8
2
  • FOOD SECURITY: A STRATEGY FOR POVERTY ALLEVIATION IN INDIA


  • DR. S. NAGABHUSHANA, H. B. APPAJI

Abstract:
Poverty has the results of breeding social disillusionment with reference to what the objectives are and members responsibilities towards attainment of the objectives even as ignorance maintains poverty, so also can poverty perpetuate ignorance, since the victims cannot think. And pray beyond where subsequent meal is coming from. The magnitude and extent of poverty in any country depend


9-15
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  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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