giresun escort tokat escort kutahya escort zonguldak escort yozgat escort adiyaman escort


Latest News

** Authors are invited to submit manuscripts for January 2020 issue.

** December 2019 issue of AARF Journals is officially released.

Categories

QR Code

Visitor Counter

Large Visitor Map



Current Issues

International Research Journal of Marketing and Economics (IRJME)
S.No Particular Pdf Page No.
1
  • The Role of Category Management at Organized Retail Malls: A Critical Review


  • Mr. Umesh B Nath, Dr. S. K. Kamble

Abstract:
Retailing involves a direct interaction with end users of goods or services in the value chain. Retailer is responsible for matching individual demands of the consumer with suppliers of all the manufacturers. Category Management is a way of managing products as a whole or as a product group and not as a single product. More than a decade ago, the concept category management revolutionized retailing and its fundamental approach towards merchandising


1-11
Collaboration Partners
    Youtube Thumbnail Downloader 2019
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

Indexing By