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** Authors are invited to submit manuscripts for July 2019 issue.

** June 2019 issue of AARF Journals is officially released.

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Current Issues

International Research Journal of Marketing and Economics (IRJME)
S.No Particular Pdf Page No.
1
  • Analysis of Factors Affecting On Online Shopping Behavior of Consumers


  • Asal Esmailzadeh Istanbul Aydin University, Turkey

Abstract:
This study aims to identify the factors affecting customer online shopping. The research method is applied in terms of purpose and in terms of collecting descriptive information of correlation type.A sample of 11471 people was selected as the statistical population and using the Cochran formula, the sample size was 372. Data were collected through a questionnaire and analyzed using SPSS software and regression test. Regression analyses show that the attitude, demand, quality, price, trust and transaction security significantly affecton the willingness to e-shop on the internet.


1-10
2
  • CONSUMER SPENDING BY HOUSEHOLDS AND ECONOMIC DEVELOPMENT IN POLAND


  • Dorota Gaudyn1 1Management Department, Cracow University of Economics, Poland

Abstract:
The article presents the theories of consumer behavior, changes in the structure of consumer spending taking place in contemporary households. The analysis covers conditions affecting consumers' decisions, their needs and decision-making processes. Factors influencing the economic situation in Poland were presented, i.e. social programs, the globalization process, or the improvement of the economic situation. Modernizing the economy, new consumption trends lead to changes in consumer behavior. The presented results of secondary household expenditure surveys over the years have analyzed and summarized the trends. A forecast of development trends in consumption among Polish consumers was also conducted.


11-17
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  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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