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** Authors are invited to submit manuscripts for May 2020 issue.

** April 2020 issue of AARF Journals is officially released.

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Current Issues

International Research Journal of Marketing and Economics (IRJME)
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1
  • Opportunities and Potential at the Bottom of the Pyramid: A Snapshot for Marketers and Researchers


  • Javed M Shaikh

Abstract:
Though the concept BoP- Bottom of the Pyramid was almost two decades old, it’s significance in today’s times is immense for both business purposes and research works. This study focuses on evolving opportunities and challenges in the growing BoP market. The author tries to channelize thought processes after analysing contemporary literature reviews in this research domain and suggest how dynamic marketing activities could help to grab the potential. The intent of the literature review


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