Current Issues

International Research Journal of Marketing and Economics (IRJME)
S.No Particular Pdf Page No.
1
  • “A STUDY ON EMERGING TRENDS IN GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – CHALLENGES AND OPPORTUNITIES”


  • Ms. Nandini. N

Abstract:
Green marketing is a business practice that considers the consumer concerns about promoting preservation, and conservation of natural resources. In the modern era of globalization, privatization and liberalization, it has become a challenge to keep the customers as well as consumers in hold and even keep our natural environment safe and that is the biggest need of the time.


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  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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