S.No Particular Pdf Page No.
1
  • GREEN MARKETING OPPORTUNITIES


Mr Rajpal

Abstract:
Unfortunately, a majority of people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics.


1-14
2
  • AN EMPIRICAL STUDY -STRATEGIES FOR CONSUMER AWARENESS


Ms. Savi Chanana

Abstract:
Consumer value has become a strategically significant factor transforming from market-driven and re-active to market-driving in global competitiveness and its value as a vehicle for and anticipatory firms is being increasingly recognized.


15-36
3
  • GREEN MARKETING: A STRATEGIC WEAPON


Tamanna Arora,Dr Parveen Khurana

Abstract:
There are many lessons to be learned to avoid green marketing myopia —the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers.


37-56
4
  • CORPORATE SOCIAL RESPONSIBILITY AND ETHICS - AN INTERNATIONAL PERSPECTIVE


Prof. (CS) Sunil Sharma

Abstract:
In this paper the concept of social responsibility, its evolution, factors necessitating social responsibility, elements and strategic responses alongwith limitations of corporate social responsibility are discussed.


57-72
5
  • MARKETING STRATEGIES AND ORGANIZATIONAL CHANGES IN COMMERCIAL BANKS IN INDIA


Dr. Deepti Gupta,Amar Singh Kanwar

Abstract:
A commercial bank is a business organization, which deals in money, i.e., borrowing and lending of money. In this borrowing and lending of money, it makes profit. The lending role of interest is higher than it pays to its depositors.


73-80
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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