S.No Particular Pdf Page No.
1
  • ANALYSIS OF AGRO- PROCESSING INDUSTRIES PROBLEMS: A CASE STUDY CHITTOOR DISTRICT, ANDHRA PRADESH


Dr. G. Nagaraja

Abstract:
The Agro-Processing industry in India plays a vital role in the national economicdevelopment and has potential to meet the local needs and export requirements. Some estimates suggest that in developed countries, up to 14.00 % of the total work force is engaged in agro-processing sector directly or indirectly.


1-15
2
  • IMPACT OF LABEL INFORMATION AND TYPOGRAPHY IN PACKAGING DESIGN ON CONSUMER BEHAVIOUR IN THE LENS OF KANO’S ATTRACTIVE QUALITY THEORY


Abbas Dadras

Abstract:
Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer.


16-31
3
  • GENDER WAGE INEQUALITY IN URBAN INDIA: HARSH REALITY OF THE 21ST CENTURY


Navneet Kaur Manchanda, Kamal Chaudhary

Abstract:
Although equal pay for equal work is widely recognised as a labour right in India but the reality is different. There has been enough evidence of gender wage differentials prevailing in the country but the present study aims to look at the extent to which differences in the labour market characteristics are responsible for explaining gender wage gaps in India.


32-47
4
  • UNDERSTANDING THE 4 PS OF MARKETING: A CASE STUDY OF AMAZON INDIA


Abhishek Misra

Abstract:
The definition of ‘marketing’ as a concept has evolved over the past six decades. Marketing in its basic form was known to include only promotion and advertising. However, with the changing business environment and increasing integration, marketing has expanded to include several other factors, such as pricing of the product, means of distribution, and demands of the consumer.


48-65
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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