S.No Particular Pdf Page No.
1
  • INFLUENCE OF CUSTOMERS’ ATTITUDE ON PURCHASE OF COUNTERFEIT PRODUCTS IN HIMACHAL PRADESH, INDIA.


Ravi Kumar, Rakesh K Shukla, Kuldeep C. Rojhe

Abstract:
This research paper studies the factors that influence the customers’ attitudes towards counterfeit products of genuine brands and on the basis of Theory of Reasoned Action (TRA) it also examines the purchase intention of customers’ towards counterfeit products. Data were gathered by using a structured questionnaire from 300 respondents on the basis of convenience sampling.


1-19
2
  • THE POTENTIAL OF NEUROMARKETING IN FOOD & BEVERAGE INDUSTRY


John Joe Thomas, Anusha Srinivasan

Abstract:
Organizations these days spend a lot of money to market their products/ services in order to make it visible. With increasing competition, businesses are putting in a lot of effort in order to differentiate their products from that of its competitors.


20-37
3
  • IMPACT OF DIGITAL MARKETING ON PEPSICO


Digvijay Singh Kushwaha, Prachi Khosla, Prof. Sridharan

Abstract:
This paper talks about the various ways in which digital marketing has impacted one of the biggest multinational companies; PepsiCo. The purpose of the paper is to find the huge impact digital marketing has made on PepsiCo.


38-48
4
  • EXTENT AND TYPES OF DEFAULTERS IN AGRICULTURE SECTOR OF HARYANA: A CASE STUDY


Dr. Pardeep Kumar Duhan

Abstract:
The research paper brings out the salient features of the repayment habits, extent of overdues, types of defaulters and causes of default of the farmers and agriculture labour households. Repayment of debt by the farmer in stipulated time is a primary factor and it helps the farmers in reducing their indebtedness and further makes them eligible for fresh credit.


49-62
5
  • THE LONG-RUN CAUSAL NEXUS BETWEEN EXPENDITURE IN SOCIAL SERVICES SECTOR AND ECONOMIC SERVICES SECTOR: A COMPARATIVE ANALYSIS BETWEEN NATIONAL AND SUB-NATIONAL GOVERNMENT


Dr. Asit Ranjan Mohanty, Dr. Suresh Kumar Patra

Abstract:
Every welfare state allocates resources to numerous socio-economic and general welfare services sectorsto have higher growth in Output, to generate more employment opportunities, to reduce poverty and to achieve social and economic equality.


63-77
6
  • “BEGINNING TO CHANGE”! ECONOMIC EVALUATION IN DENTISTRY


Fariya Ahmed, Padma K Bhat, Komalraj M R

Abstract:
Economic evaluation is now an accepted method for the appraisal of health care programmes.Although it is used widely in medicine,its use in the field of dentistry is only just beginning to achieve popularity-“Beginning to change”.


78-89
7
  • IMPACT OF FOREIGN DIRECT INVESTMENTS ON BRICS NATIONS’ ECONOMIES


Michael John Dsouza, Subham Jain

Abstract:
BRICS refers to an acronym for an association of five emerging economies of the world namely, Brazil, Russia, India, China and South Africa. This term came into being in the year of 2001 by Jim O‟Neill, then chairman of Goldman Sachs Asset Management(O'Neill, 2001).


90-98
8
  • RANI-PHEE: AN ECONOMIC ANALYSIS OF HAND-WOVEN TEXTILES OF MANIPUR


R. K Dhanalaxmi

Abstract:
Rani phee is made by silk found in the state of Manipur. It depicts the sign of royal swirl of Meitei community of Manipur.


99-105
9
  • BUILDING TARGET CORPORATION’S CUSTOMER LOYALTY PROGRAMME THROUGH TESCO’S CLUB-CARD SCHEME


Anjitha Mariya Joseph, Jayesh Sharaf

Abstract:
Today, marketers and business owners prefer to provide loyalty programs because they have the ability to improve customer retention for a specific operation. The purpose of this study is to analyze the impact of the major retail loyalty scheme; Tesco’s Clubcard, on customer loyalty and consequently suggest a retail loyalty scheme for Target Corporation.


106-116
10
  • TRIPLE BOTTOM LINE REPORTING IN INDIA: A STUDY OF REPORTING PRACTICES OF SELECTED UNDERTAKINGS


Yashaswini Mishra

Abstract:
Corporate responsibility reporting has been slowly and steadily evolving over the last 20 years, once seen as a moral obligation to society, is now been recognized as a business imperative. Today, companies are increasingly demonstrating that CSR reporting provides financial value and drives innovation, reflecting the adage of “what gets measured gets managed”.


117-139
11
  • UNDERSTANDING CONSUMER PERCEPTION AND PREFERENCE ON ECO-FRIENDLY GARMENTS


Mrs.R.Saranya.,MBA.,M.phil., & V.S.Prabhu., MBA.,M.phil.

Abstract:
The Indian textile legacy industry has a great, which is perhaps unmatched in the history of India’s industrial development. India’s textile industry evolved and developed at a very early stage and was sought after for their finesse, quality and design by its best manufacturing technology.


140-154
12
  • ROLE OF NEWSPAPER MANAGEMENT IN OPTIMUM CIRCULATION STRATEGIES


Dr. Geetali Tilak

Abstract:
Because of the competition and purchasing Power of readers during last 8 years though cost of the newsprint have increased subsequently and newspapers selling price has become stagnant. Newspapers are sold twice as a cover price or per copy price as well as printed space is sold for advertisements.


155-166
13
  • ROLE OF INNOVATIONS AND TECHNOLOGY IN ECONOMIC INTEGRATION IN SOUTH ASIA


Dr Saroj Rani, Dr Gurpreet Singh Tuteja

Abstract:
Technological Innovation and Information Communication Technologies (ICTs) represent a way for countries to foster economic development. Technology plays an important role to enhance level of education and growth of any country.


167-188
14
  • ‘INFLUENCE OF CONSUMER PERSONALITY ON WORD OF MOUTH BEHAVIOUR LEADING TO BRAND ACTIVITY’


Prachi Gupta, Shagun Singh

Abstract:
Some of the major developments that mark the world today are the clutter of media, heavy spending on these media by marketers, information overload for the consumers, increasingly complex nature of the newly introduced products.


189-201
15
  • EFFECT OF SPATIAL PATTERN AND NITROGEN SCHEDULING ON ECONOMIC INDICES AND PARTIAL BUDGETING IN MAIZE (ZEA MAYS L)


Selvakumar Dharmalingam, Velayudham Kumaran, Thavaprakaash Nallasamy

Abstract:
Field experiments were conducted at Agricultural College and Research Institute, Coimbatore to study the economic viability of various altered spatial pattern and nitrogen scheduling approaches adopted in maize. The experiments were laid out in split plot design and replicated thrice.


202-209
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    Of New Medical Sciences

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