S.No Particular Pdf Page No.
1
  • A CAUSE AND EFFECT ANALYSIS OF RELATIONSHIP BETWEEN MARKETING AND CUSTOMERS’ LOYALTY IN COMMERCIAL BANK OF ETHIOPIA


Dr. Uvaneswaran. S. M.

Abstract:
In the competitive banking environment, many companies are required to gain customer loyalty with a view to building profitable relationship. At this time, the marketplace is very active, vibrant and competitive.


1-20
2
  • STUDY OF THE FACTORS INFLUENCING THE USAGE OF MOBILE BANKING


Dr. Aman Khera & Ms. Marvi Arora

Abstract:
In India Mobile Banking is the latest useful technological development system introduced by financial institutions (Banks) to bring banking to the unbanked. Mobile Banking is an application of mobile computing that provides customers with support needed to be able to bank at anytime and anywhere using a mobile handheld device.


21-34
3
  • TREND OF FOREIGN DIRECT INVESTMENT IN INDIA FROM 2006-2015


Y. Satguru Roshan

Abstract:
The Foreign Direct Investment is an investment makes at international level by the developed country into the developing country. As per the present level of foreign investment, the Indian Government has allowed the Foreign Direct Investment in each sector for the economic development of country.


35-49
4
  • THE STUDY OF RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER PURCHASE INTENTION (CASE STUDY: ARIAN COMPLEX CO.)


Ahmad Ghasemzadeh Kolaee & Ass. Prof. Mehdi Rouholamini

Abstract:
Every company or firm should determine for themselves what is the goal and where would it wants to go and how to achieve it. They never should move forward without plan and just by chance.


50-68
5
  • IMPACT OF ADVERTISING AND MARKETING STRATEGIES ON CONSUMPTION OF AYURVEDIC MEDICINES


Poonam Amrutia & Darshana Dave

Abstract:
Since centuries, striking impact of various marketing strategies and advertising has been recorded. Wavering behaviour of end user urges the demand to study their behaviour and perceptions with regular interval of time.


69-77
6
  • E-COMMERCE INDUSTRY UPTURN: AN OVERVIEW IN INDIAN CONTEXT


Dr. Rupinder Singh

Abstract:
The advertising industry is passing through a transition phase with the emergence of the online media .The declining TV viewership and narrow results from print and outdoor advertising are forcing the marketers to adopt these media.


78-85
7
  • AGRO -ECONOMIC STATUS AND PRODUCTIVITY LEVEL OF CROP-CULTIVATORS IN UTTAR PRADESH: A COMPARATIVE REGIONAL INVESTIGATION


Dr .Poonam Singh

Abstract:
This paper has explored regional variation in the cropping pattern and productivity level between eastern and western region of Uttar Pradesh. The state had witnessed fairly satisfactory agricultural growth in the post green revolution period; however, decelerated in the post-reform period.


86-97
8
  • EDUCATIONAL DEMAND FOR CHILDREN BY RUBBER GROWERS OF KARBI ANGLONG DISTRICT OF ASSAM (INDIA) – A CASE STUDY


Jyotismita Goswami

Abstract:
Rubber plantation in India was started by the British. Traditionally, the rubber is grown in the Southern tip of rubber comprising the state of Kerela and Kanyakumari district of Tamil Nadu.


98-104
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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