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** Authors are invited to submit manuscripts for December 2020 issue

** November 2020 issue of AARF Journals is officially released.

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GE- INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH (GE-IJMR)
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  • THE IMPACT OF BRAND LOVE ON WOM: AN EMPIRICAL STUDY ON BRAND LOVERS OF APPLE


Ms. Noran Nidhamldeen Ezzulddin Khayyat

Abstract:
The study aims to discover the positive impact, the relationship between the two variables of this research (brand love, WOM). This paper will be illustrating how Turkish consumers perceive a brand that's is well-known with its high-quality product like the APPLE brand and how they develop an emotional attachment with its products for a long-term relationship.


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