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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • A STUDY ON EXTEND OF COMPETETION FACED BY NATIONAL PLASTICS IN THE SALE OF PLASTIC FURNITURES IN KERALA


Dr. Sreekumar D Menon

Abstract:
The demand for plastic furniture has been increasing day by day since its debut in 1980. Manufactured from a 2.5 kg of polypropylene in a simple process. They are cheap, light, portable water proof and stackable which contribution to their popularity.


1-13
2
  • A MUCH NEEDED SHIFT TO LEADERSHIP BASED ON VALUES


Prof. K. R. Subramanian

Abstract:
In the 21st century sustainable leadership is based on courage, creativity and faith in people. It is a values-based leadership. Opportunities and challenges are so complex, both of global magnitude and deeply dependent on people's cultures and beliefs, that future leaders will need a few core qualities to achieve business success


14-26
3
  • A STUDY ON EVALUATING PROFITABILITY PERFORMANCE OF FOREIGN SECTOR BANKS IN INDIA


Dr. S. Venkatachalam,Ms. D. Minerva Silviya

Abstract:
The new millennium has brought with it challenges and opportunities in various fields of economic activities including banking. Indian banking, which was operating in a highly comfortable environment till the beginning of the 1990s, has-been pushed into the choppy water of intense competition.


27-37
4
  • AN ANALYTICAL STUDY ON FUTURE OUTLOOK AND DEVELOPMENT OF TOURISM IN CHICKMAGLUR DISTRICT OF KARNATAKA


Dr. K. Nanje Gowda,Dr. S. Nagabhushana,Dr. D. Govindappa

Abstract:
Tourism has been regarded as one of the rapidly growing industries. The role of tourism in accelerating the economic development of a country has been widely recognized. It plays an important role in the economic, cultural, social and educational field and it is considered as the second largest economic activity in many countries for earning foreign exchange.


38-56
5
  • DETERMINANTS OF FAVORABLE CONSUMER BRAND EXTENSION EVALUATION- Are ‘QUALITY’ and ‘FIT’ the most important determinants?


Gurvinder Kaur

Abstract:
This paper studies the literature to find out the determinants of brand extension success and also to find out if ‘QUALITY’ and ‘FIT’ are the most important determinants. Paper in its first part summarizes the seminal work of Aaker and Keller on ‘QUALITY’ and ‘FIT’ and the comparative studies of A&K model and replication studies.


57-63
6
  • DOES INDIAN STOCK MARKET FOLLOW RANDOM WALK? : A Study of Bombay Stock Exchange of India


Prashant Joshi

Abstract:
Market efficiency influences the investment strategy of the investor. If market is efficient, the exercise of selecting winners will be useless. In an efficient market, it is not possible to earn excess return.


64-72
7
  • EMERGING ECONOMIC SCENARIO IN INDIA


Mohammad Saif Ahmad

Abstract:
Change is one of the basic characteristics of nature itself. Peoples, organizations, nations and their socio-economic and political philosophies have been constantly changing. India, after experiencing abject poverty under foreign yoke, adopted, after independence, socialist pattern of development that led to tremendous achievements in different fields until the dismemberment of the erstwhile USSR.


73-78
8
  • FACTORS INFLUENCING INDIVIDUAL INVESTOR BEHAVIOUR AND INVESTMENT DECISIONS – A CASE OF INDIAN CAPITAL MARKET


Mr. Girish S. R.,Mr. Kantesha Sanningammanavara

Abstract:
Individual investor behaviour is motivated by a variety of psychological heuristics and biases. The traditional finance theory says that the investors behave rationally, however the modern finance theory disproved the same as the individual investors are irrational when they make investment decisions.


79-95
9
  • MANIFESTATION OF PERSONALITY DEVELOPMENT: AN OVERVIEW


Meera

Abstract:
Almost all theorists believed that personality can be defined unique and individual set of psychological characteristics. While some other theorists believed these characteristics of the human being are traits, others while scientists considered, personality to biological process.


96-103
10
  • FINANCIAL INCLUSION – REMITTANCES


Ramesh Subramanian

Abstract:
The RBI defines financial inclusion as the process of ensuring access to appropriate financial products and services needed by all sections of society in general and vulnerable groups, such as weaker sections and low-income groups in particular.


105-117
11
  • FORENSIC ACCOUNTING –A NEW WEAPON TO CONTROL FRAUDS


Dr. Anita Sharma Samnol

Abstract:
Increased greed of the people is the root cause of increased number of Frauds worldwide with an unmatchable speed. Frauds are spreading like a communicable disease by victimizing the corporate world in such a manner that the investors and economy as a whole finds difficult to recover from it.


118-124
12
  • CONVERGING PERSPECTIVE OF ACCOMMODATION OPERATIONS & MANAGEMENT IN SMALL SIZED COMMERCIAL HOTELS IN INDIA: A FUZZY MULTIPLE CRITERIA DECISION MAKING APPROACH


Dr. Saroj Kanta Biswal

Abstract:
The three components of tourism, universally accepted are: attraction, accommodation and access. In the present study, one of the components - accommodation is being studied here, specifically the small-sized commercial hotels. Small-sized commercial hotels in city centers are poised to grow, nurture, slowly shaping themselves to be a class to reckon with.


125-155
13
  • GREEN MARKETING IN AUTOMOBILE INDUSTRY: UNDERSTANDING PRACTICES AND IMPLICATIONS IN INDIAN CONTEXT THROUGH LITERATURE REVIEW


Archana Mahamuni Dr. Mukund Tambe

Abstract:
As consumers are becoming more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's environmental concerns through a green marketing.


156-171
14
  • INFRASTRUCTURE AND COMPETITIVENESS IN TRAVEL AND TOURISM INDUSTRY


Sancharan Roy

Abstract:
The purpose of this paper is to look at the Travel and tourism (T&T) competitiveness in India. The infrastructure is found to be a significant predictor of T&T competitiveness.


172-184
15
  • SHARE ANALYSIS IN POWER GENERATION AND SUPPLY INDUSTRY IN INDIA


Pushpak Agrawal,Dr. S. L. Tulasi Devi

Abstract:
This paper focuses attention on specific aspects of investor decisions relating to investment in stocks in Power Generation and Supply. The study was made with the database i.e. capitaline.com and the study will help investors in selecting the shares in power generation and supply industry.


185-198
16
  • A STUDY OF RELATIONSHIP BETWEEN JOB STRESS AND JOB INVOLVEMENT WITH REFERENCE TO BANKING INDUSTRY


Shweta Sagar, Anam Amin

Abstract:
There is no such area which is not effected by stress, with the backbone of financial sector banking sector plays an important role in the economic development as a result of competition bankers are recently accepting the challenges for marketing their banks.


199-217
17
  • LEADERSHIP THEORIES IN INDIAN ORGANIZATIONS: A REVIEW


Meera

Abstract:
The concept of leadership used in measurement of the performance of the employees in organization. The important variable used for measuring the performance has been restricted to the aspect of human behavior and the physical factors have not been taken into account.


218-222
18
  • RISK OF OBSOLESCENCE OF SYSTEM IN E-BANKING IN INDIA


Prof. S. Singh

Abstract:
This paper analyzed the bankers’ viewpoint towards the factors responsible for risk of obsolescence of system in e-banking in India, its potential impacts and the risk management measures taken by selected public, private and foreign banks in India.


223-234
19
  • GREEN MARKETING AND INDIAN CONSUMER BEHAVIOUR


Dr. Sarvjeet Kaur,Dr. Gaurav Bakshi,Mr. Sanjay Dayora

Abstract:
Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.


235-243
20
  • COMPARISON OF PATENTING STRATEGIES OF LARGE COMPANIES AND MSME IN EASTERN INDIA


Suhita Neogi

Abstract:
In present study, we have explored the difference of patent strategies between small and large firms and if there is a difference in the technological value of patents between small and large firms.


244-249
21
  • MARKETING SUCCESS OF THE BENGALI FILMS IN RECENT YEARS: A STUDY OF SELECTED BENGALI FILMS


Dr. Dev Malya Dutta,Mr. Jyotirmoy Mazumder

Abstract:
Bengali film industry started applying marketing tools in various promotional needs in film business. Various genre films have been produced in recent times with shorter release window.


250-266
22
  • PASSENGER’S PERSPECTIVE OF QUALITY OF INTERCITY BUS TRANSPORT SERVICE ON CAPE COAST- ACCRA ROUTE, GHANA: A SERVQUAL APPROACH


Thomas Kolawole OJO, Ricky Nutsogbo, Richard APPIAH-MINTAH

Abstract:
SERVQUAL method comprising five dimensions was used to assess passengers’ perspective of ICB transport service quality on Cape Coast- Accra route. A questionnaire involving a 26-item attributes was used to measure the expectations and perceptions of service quality on a five-point likert scale from strongly disagree to strongly disagree.


267-287
23
  • IMPORTANCE OF PERFORMANCE MANAGEMENT IN HOSPITALS


Prof. Ashok S. Gandhe, Dr. Santosh Bhave

Abstract:
Employee performance management is a key element in HRM as it directly affects employee satisfaction. Healthcare sector internationally and in India is growing at tremendous pace and needs professional approach.


288-305
24
  • LONG-TERM SOLVENCY ANALYSIS OF A PRIVATE SECTOR COMPANY: A CASE STUDY RELIANCE INDUSTRIES LTD.


Dr. Anshuja Tiwari,Firdous Ahmad Parray

Abstract:
The present manuscript is an endeavour by the researcher to analyse the pattern of financing adopted by private company. The sample company for this research has been Reliance Industries Ltd.


306-319
25
  • ROLE OF EGO STATES (STRUCTURAL ANALYSIS) IN DEFINING LEADERSHIP STYLE: AN ANALYSIS


Dr. Jaideep Kaur

Abstract:
Transactional Analysis (TA) is an integrative approach to the theory of psychology and psychotherapy. It is described as integrative because it has elements of psychoanalytic, humanist and cognitive approaches. TA was first developed by Canadian-born US psychiatrist Eric Berne, starting in the late 1950s.


320-332
26
  • COMPARITIVE ANALYSIS OF STRESS MANAGEMENT BETWEEN PHYSICAL EDUCATION TEACHERS AND OTHER SUBJECT TEACHERS OF CBSE SCHOOLS IN INDORE


Dr. Vijay Francis Peter

Abstract:
A set of techniques and program intended to help people deal more effectively with stress in their lives by analyzing the specific stressors and taking positive actions to minimize their effects.


333-342
27
  • MODERN SELLING TECHNIQUES


Anupam Srivastava, Dr. Sarika Lal, Dr. Devraj Badugu

Abstract:
Business has been the root for lively hood making since ancient ages, may it be BARTER system, or the advent of money in all forms, Buying and Selling have been 2 integral parts of the human life and since ages the sellers have been trying to woo the buyers and the buyers have been trying to understand the selling strategies and save themselves from over buying.


343-353
28
  • “DETERMINANTS OF COOPERATIVE BANK- A CASE STUDY OF JALGAON JANTA SAHAKARI BANK, JALGAON”


Harshal Anil Salunkhe,Pankajkumar A. Anawade

Abstract:
The cooperative bank plays major role in development of urban & semi urban area of India. The cooperative banks has more than 100 year heritage in India. There are 18 cooperative banks in Jalgaon district.


354-362
29
  • A STUDY ON PERCEPTION OF THE EMPLOYEES RELATING TO THE JOB SATISFACTION AT STANDARD FIREWORKS IN SIVAKASI


Dr. T. Vijayaragavan

Abstract:
The development of any country depends upon its industrial development. Of course, the industrial development is the only main tool, for the image of any nation. The growth of industries in a country paves way for the effective utilization of its abundant resources like capital, material, men and Chemicals.


363-374
30
  • A STUDY ON PERCEPTION OF THE EMPLOYEES RELATING TO THE JOB SATISFACTION AT STANDARD FIREWORKS IN SIVAKASI


Dr. T. Vijayaragavan

Abstract:
The development of any country depends upon its industrial development. Of course, the industrial development is the only main tool, for the image of any nation. The growth of industries in a country paves way for the effective utilization of its abundant resources like capital, material, men and Chemicals.


363-374
31
  • ROLE OF COMPENSATION ATTITUDE IN BUILDING EMPLOYEE ENGAGEMENT WITH SPECIAL REFERENCE TO PHARMACEUTICAL SECTOR


Prof. Anu Gupta, Prof. Priyanka Shah

Abstract:
In this cut throat competition employees are the main assets which could make the company stand ahead from competitors. Every organization is seen bringing in employee friendly policies to retain and motivate employee.


375-386
32
  • “CHANGING FACE OF WOMEN ENTREPRENEUR FROM HOME MAKER TO CORPORATE CARETAKER - AN INDIAN TALE”


Dr. (Mrs) Sarita Karangutkar

Abstract:
This paper focuses on Women entrepreneur. An understanding of Indian Women, of their identity, and specially of their role from Homemaker to Corporate caretaker and breaking new paths, will be incomplete without a chalk down the corridors of Indian History where women have paused, lived and internalized various role models.


387-394
33
  • ATTRITION IN HOTEL INDUSTRY: A COMPARATIVE ANALYSIS OF CHAIN AND NON- CHAIN HOTELS IN UDAIPUR DISTRICT


Prof. Harvinder Soni, Yashwant Singh Rawal

Abstract:
Hotel Industry in India has witnessed a tremendous boom in recent years. The Indian Hotel Industry has an immense potential to satisfy both the business as well as the leisure travelers. The major challenge of hotel industry is to retain its employees as there is lack of willingness to work with the hotel industry.


395-411
34
  • EMPLOYING SIX SIGMA APPROACHES TO IMPROVE HR FUNCTIONS


Dr. Shikha Kapoor

Abstract:
Six Sigma is a methodology that focuses on understanding and meeting customers' needs by using a variety of tools, especially statistical analyses, to drive performance metrics. Six Sigma has been around for more than 20 years and heavily influenced by TQM (total quality management) and Zero Defect principles.


412-432
35
  • A COMPREHENSIVE AND PRACTICAL FRAMEWORK FOR SUSTAINABLE ICT MANAGEMENT


Dr. Riyaz A. Sheikh

Abstract:
Today technology has greatly affected how people live. One of the vital products of technology is the computer. It is very evident how computers changed the way of life. Instant communication is possible through electronic mails. Research is easier and faster with the help of the computer. There is also an easy access for all business transactions.


433-464
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