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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • ‘WOMEN ENTREPRENEURS’ CHALLENEGE THE MELANCHOLY SIDE OF PATRIARCHY


Dr. Vatika Sibal

Abstract:
Women are bound to patriarchy in the state and society. They are destined to be mother, wife, lover and friend. Being born with the ability of bearing a child is a moral obligation.


1-11
2
  • PROBLEMS OF WOMEN ENTREPRENEURS IN BAGALKOT DISTRICT, KARNATAKA, INDIA


Prof. Prakash.K.Vadavadagi,Dr.Seema. P. Joshi

Abstract:
Social and economic development of women is necessary for overall economic development of any society or a country. The emergence of woman entrepreneurs and their contribution to the national economy is quite visible in India.


12-30
3
  • IMPACT OF INTERNALLY GENERATED REVENUE ON TOTAL REVENUE ACCRUING TO STATE GOVERNMENT IN NIGERIA


Siyanbola Trimisiu Tunji, Dada Samuel Olajide, Olusola Olubukunola O. (Mrs),

Abstract:
This study assessed, in empirical terms, the roles that internally generated revenues play in the administration of state governments in Nigeria, using Ogun State in the South Western part of the country, as case study.


31-45
4
  • THE DETERMINANTS OF CAPITAL STRUCTURE: NEW EVIDENCE FROM THE PHILIPPINES


Liew Teo Piaw Lewis, Dr. Mohamad Jais

Abstract:
This study investigates how listed firms in Philippines determine their capital structure in the aftermath of Asian Financial Crisis 1997.


46-57
5
  • A STUDY ON PROBLEMS AND PROSPECTS OF SMALL SCALE GARMENTS TEXTILE UNITS IN TIRUPUR CITY


Dr.Mrs.G.Kavitha

Abstract:
Textile sector is the most important and one of the largest manufacturing sector in the country and also it played a major role in exporting the products. The growth of the industries in Tirupur has also faced many problems in its journey in terms of industrial organization, city infrastructure, natural raw material sources, workforce organization, pollution, electricity problem etc., and the industry has taken efforts at times to solve the problems


58-66
6
  • MANAGING AGRICULTURAL WATER FOR SUSTAINABLE DEVELOPMENT OF RURAL INDIA


Dr. Rajesh kumar Shastri,Taufiqu Ahamad

Abstract:
Good water management is essential to conserve water resources. Today water management and wastage of water is a big problem in all around the word. India, like many developing countries has its one of big problems associated with developing its rural sector where the majority of its population lives.


67-79
7
  • EMPLOYEE OPINION ON DETERMINANTS OF KNOWLEDGE MANAGAMENT SYSTEM IN BANKS-A CASE STUDY OF ICICI BANK


D. Sudha Rani, P. Vijay Kumar, K. Rama Mohana Rao

Abstract:
Knowledge is identified as a very important component of organization core competency. It reduces the amount of time spent in looking for the information and subject matter expertise. The Knowledge management can extract the employee knowledge and convert it into organization’s knowledge for future benefit of the organization.


80-98
8
  • A STUDY ON THE MAJOR CHALLENGES FACED BY THE SME BANKING SECTOR IN UNITED ARAB EMIRATES


Mr. Allen Baby, Dr. Uma Maheshwari. M

Abstract:
Many sectors which were overlooked some time back as being not profitable, has now become the hotspots. Same is the case with the Banks in United Arab Emirates with respect to the Small & Medium Enterprises sector.


99-106
9
  • RETAILING SYSTEM AND RETAILER’S BRAND: PERCEPTIVE AND IMPLICATIVE STUDY THROUGH LITERATURE REVIEW


Mr. IRFAN MUMTAZ K.S.

Abstract:
Consumers are becoming more concerned about their buying, most of the customers buy the products from the retail outlets and hence there is a drastic change in the buying behaviour of the customers and market has opened new buying environment to buyers with tremendous new trend of marketing experience, MNCs and other local vendors have begun to amend their behaviour in an effort to serve customers concerns through ‘Retailer’s Brand ‘in context of retailing system.


107-116
10
  • CAPITAL, ASSET AND PRODUCT RISK: A SIMULTANEOUS EQUATION MODEL APPROACH FOR THE INDIAN LIFE INSURERS


Dr. Ruchita Verma, Shalini Jain

Abstract:
The working of life insurance business involves two wheels, underwriting and Investment. Both these two wheels are necessary for running of life insurance business smoothly and efficiently.


117-133
11
  • ASSESSING IMPACT OF DEMOGRAPHICS ON SERVICE QUALITY IN HIGHER EDUCATIONAL IN INDIA


Ajeenkya D. Y. Patil, Dr. Gagandeep Nagra, Dr. R. Gopal

Abstract:
Progress of a nation is possible only when its citizens are dynamic, enterprising and responsible. Without such citizens, a nation cannot achieve progress in any field and education is the most important tool to create such types of citizens.


134-143
12
  • PLASTIC MONEY: THE RISE OF E-MONEY


Dr. G Sudhakar

Abstract:
This study aims at analyzing how far the plastic money (i.e. credit cards and debit cards) as a medium of payment instrument benefits the customers and the business community in India.


144-158
13
  • INVESTMENT HORIZON OF MUTUAL FUND INVESTORS


Dr. Sindhu K.P., Dr. S.Rajitha Kumar

Abstract:
The stock market provides higher returns than any of the investment options available in the financial market. A prudent investor can earn a lot from the stock market operations. But there is a chance of high risk and uncertainty. As we know, higher the return, higher will be the risk.


159-172
14
  • IMPACT OF CULTURAL ORIENTATION ON SERVICE QUALITY DIMENSIONS


Dr. Swati Sharma,

Abstract:
Service quality and culture studies have traditionally used polar opposite cultures to make their case. This paper explores the existence of value variations within apparently homogenous groups.


173-185
15
  • AN EMPIRICAL STUDY OF THE INFLUENCE OF CELEBRITY ENDORSEMENTS ON BUYING BEHAVIOR ATTITUDE & PURCHASE INTENTIONS OF THE CONSUMERS


Vijay.R.Kulkarni

Abstract:
The study is about investigating the influence of celebrity endorsements on buying behavior of consumers. The objective of the study is to find out the impact of various dimensions of celebrity endorsement on consumer buying behavior.


186-200
16
  • MEASUREMENT OF FINANCIAL LITERACY


Dr. Monika Aggarwal

Abstract:
The need for financial literacy has become increasingly significant with the deregulation of financial markets and the easier access to credit; the ready issue of credit cards; the rapid growth in marketing of financial products and the government’s encouragement for people to take more responsibility for their retirement incomes


201-223
17
  • “ORGANIZATION CULTURE IN ENGINEERING EDUCATION WITH SPECIAL REFRENCE TO RAJASTHAN”


Dr. Bhumija Chouhan,

Abstract:
In India engineering is one of the preferred choices for good students at the 10+2 level. The competition for the top institutions is intense with students spending a lot of time and money in coaching classes to get the added advantage for the competitive entrance tests.


224-236
18
  • AN EMPIRICAL STUDY ON REGIONAL DISPARITIES IN THE LEVEL OF DEVELOPMENT IN INDIA: STATE WISE ANALYSIS


Mohammed Nizamuddin

Abstract:
In this research paper, the levels of development has been analysed for measuring the regional imbalance among Indian states applying the Wroclaw Taxonomic Method (Ewusi, 1976; Arief, 1982; Narain et.al. 2003, 2009, 2012; and Ohlan, 2013).


237-255
19
  • A BODYGUARD: WHIRLWIND OPENING


Frince Thomas, Dr. Naresh Patel

Abstract:
A film Bodyguard 2011 is an Indian romantic action film directed by Siddique. The third remake of the director's own 2010 Malayalam film of the same name, the film was produced by Atul Agnihotri and casted Salman Khan and Kareena Kapoor in the lead roles.


256-272
20
  • A STUDY ON RELATIONSHIP BETWEEN WORKPLACE FUN CULTURE AND ORGANISATIONAL CULTURE AMONG IT PROFESSIONALS IN CHENNAI


Jerina Bee

Abstract:
This paper discusses the use of fun in the workplace as a culture .Fun is a Social group in the virtual world .Life Members are interested in fun culture both in real life and the virtual world.


273-283
21
  • EMPLOYEES’ READINESS TO ADOPT ERP SYSTEMS IN SMALL AND MEDIUM SCALE INDUSTRIES


Dr. P. Vanishree

Abstract:
The paper examines the impact of perceptions of the employees and computer efficiency on readiness of the employees to adopt ERP systems in small and medium-sized enterprises (SMEs). In carrying out the study, random sampling technique was used to select 200 employees who have worked at least 3 years in an SME.


284-293
22
  • UNION-FREE PLANT PARADIGM IN 21ST CENTURY OF INDIA – AN ANALYTICAL STUDY


Dr. D. Govindappa, Mrs. V. Manjula, Dr. S. Nagabhushana

Abstract:
The first decade of the 21st century witnessed a series of conflicts in renowned transnational’s as well as their ancillaries in India.


294-309
23
  • CULTURAL CLUSTERING OF NATIONS BASED ON TROMPENAARS’S DIMENSIONS OF NATIONAL CULTURE: A MULTIVARIATE CLUSTER ANALYSIS APPROACH


Rajib Bhattacharya

Abstract:
With increasing globalization, business activities are transcending national boundaries. Multinational corporations are agents of such globalized business operations and catalyze cross border commercial and industrial ventures.


310-322
24
  • DYNAMICS OF HUMAN RESOURCE PRACTICES AND KNOWLEDGE MANAGEMENT IN PROMOTING INNOVATION IN HIGHER EDUCATION: A LITERATURE REVIEW


Aftab Ara, Dr. Kishore Kumar Das

Abstract:
Higher education in India has gone through several transformations to reach its present level of performance, but is now at the highest level of vulnerability due to the globalization and the entry of the foreign universities into the domestic market.


323-342
25
  • AN ANALYSIS OF CONSUMERS’ PURCHASE INTENTION TOWARDS PRIVATE LABELS OF INDIAN RETAILERS


Ramulu Bhukya, Dr. Sapna Singh

Abstract:
The purpose of this study is to analyse the factors influence consumers’ purchase intention towards private labels of Indian retailers. Total 352 samples are collected from consumers across the retailers in Hyderabad through structured questionnaire by applying convenient sampling technique.


343-360
26
  • CARBON FOOTPRINT: A DECARBONISING DISCLOSURE


Prabhjot Kaur, Shabnam Jit Kaur

Abstract:
Carbon footprint is an important measure of combating climate change and hence can contribute towards the growth of green and sustainable economy. Keeping the importance of carbon footprint in mind, this research was planned with the aim of exploring the awareness level of carbon footprint among small, medium and large scale hosiery units of Ludhiana.


361-376
27
  • MARKETING MANAGEMENT IN INDIA : CHALLENGES AND PERSPECTIVES


Dr. J. P. Bhosale

Abstract:
Marketing is a process of developing pricing, promoting and distributing the goods and services. Now a day’s some of the business organizations have been quick to accept new concept like environmental management and waste minimization.


377-387
28
  • THE PRESENCE OF THE GOLDEN SECTION IN THE MSCI AC ASIA PACIFIC SHARE PRICE INDEX


Dr. Lucie Meixnerová

Abstract:
The Fibonacci sequence represents an element, on which not only the financial markets are based, but also other things such as the system of nature, human physique and the entire world around us.


388-395
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