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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • HANDICRAFTS AND HUMAN RESOURCE DEVELOPMENT FOR ALLEVIATING POVERTY IN RURAL BANGLADESH: A STUDY ON THANAPARA SWALLOWS


Easnin Ara

Abstract:
Handicraft industry in Bangladesh remains underutilized, yet it is an oasis for Bangladesh to develop the rural human resource and alleviate poverty as well.


1-19
2
  • “IMPACT OF INFORMATION SYSTEMS ON STRATEGIC HUMAN RESOURCES MANAGEMENT”


Dr. Budhi Sagar Mishra

Abstract:
In the emerging challenges of the business world, management use various tools for resolve the problem which arise strategically, among them information technology acquire major contribution in the area of decision making.


20-35
3
  • CUSTOMER RELATIONSHIP MANAGEMENT: A FUNCTION OF THE EMPLOYEE ATTRIBUTES


Adil Zahoor

Abstract:
The business environment, in recent times, has witnessed a paradigm shift in the orientation of marketers towards customers. Primarily induced by the severity of competition, such a movement from transactional to relationship marketing paved way for the emergence of, among other things, Customer Relationship Management.


36-48
4
  • PROBLEMS FACED BY RETAILERS DURING POMEGRANATE MARKETING


Mr. Kirtikumar L. Ekhande, Dr. G.T.Patil

Abstract:
Pomegranate is an important fruit crop of Maharashtra. It is cultivated in an area of 43,151 HA with a total production of 4, 31,510 tonnes producing about 85% of the total Indian production, thereby leading in Pomegranate production in the country.


49-63
5
  • SANITATION: AN ALARMING SITUATION IN INDIA


Ms. Mamta, Ms. Ekta Bansal

Abstract:
Public Sanitation is one of the most crucial issues that have been faced by most of the Indians these days. A huge number of people still relieve themselves in the open area which causes a great disaster to human body as well as the environment.


64-70
6
  • REVIEW OF THE INDIVIDUAL EQUITY INVESTOR‟S BEHAVIOR IN THE INDIAN CONTEXT


Renu Isidore. R, Dr.P.Christie

Abstract:
The individual investor‟s behavior is affected by several factors, both external and internal with respect to the investor. Most studies have taken either the external factors or the internal factors, to study the behavior of the investors.


71-91
7
  • ENTREPRENEURSHIP: KEY TO FARMER EMPOWERMENT (A CASE STUDY OF „POUMAI NAGA TRIBE‟ SENAPATI, MANIPUR)


R.R. Blesson Hrangao

Abstract:
The Poumai Naga tribe is predominantly an agricultural ethnic tribal community segregated to the north eastern part of Senapati District, Manipur. The Poumai Naga Tribe is again subdivided into three circles basing on the natural topography of the region, namely; Chiliivai, Paomata and Lepaona.


92-106
8
  • USER GENERATED CONTENT (UGC): SIGNIFICANCE OF ONLINE BLOGS FOR TOURISTS AND TOURISM ORGANIZATIONS


Mohammad Mostofa Jaman, Rezwanul Alam

Abstract:
As the World Wide Web has created significant haggling force has been exchanged from suppliers to purchasers; there is a genuine need to enhance market insight and statistical surveying for private and open tourism associations and encourage convenient shopper choice making.


107-122
9
  • MUDRA‟S TIME TO LIFT MICRO AND SMALL BUSINESSES


Dr. T. Vijayaragavan

Abstract:
Banks play a crucial role in the economic development of any country in the world. On a larger scale, national banks offer similar access to credit and financial services to larger businesses, local governments, and in some cases international customers.


123-129
10
  • A STUDY ON INVESTMENT PREFERENCES OF BANK EMPLOYEES


K V Ramanathan, Dr. K S Meenakshi Sundaram

Abstract:
Investment is an activity engaged by people who have savings. Generally salaried people invest their savings for their future requirement.


130-144
11
  • A STUDY ON NON-PERFORMING ASSETS OF SCHEDULED COMMERCIAL BANKS IN INDIA


Tom Jacob, Thomas Paul Kattookaran

Abstract:
Non-performing assets, also called non-performing loans, are loans, made by a bank or finance company, on which repayments or interest payments are not being made on time. In India Non-performing assets are one of the major concerns for banks. NPA is the best indicator for the health of the banking industry.


145-162
12
  • HR ROLE IN BUILDING A SUSTAINABLE ENTERPRISE IN SOFTWARE PARADIGMS INTERNATIONAL PRIVATE LTD. MYSORE


Dr. Veena.K.P. , Dr. C. Mahadeva Murthy

Abstract:
Sustainability is a critical issue for the world and for business. Sustainability is balancing social, environmental and economic factor for short and long- term performance. The role of HR functions can be instrumental in facilitating a comprehensive approach for creating a sustainability enterprise.


163-176
13
  • BUSINESS INTELLIGENCE IN CLOUD ENVIRONMENT


R K Jena

Abstract:
The complexity of data resulting from business process is becoming overwhelming for the Business Intelligence systems that don’t use shared resources. Many aspects of the business Intelligence process must be processes in real times without any error.


177-189
14
  • AN ANALYSIS TO ASCERTAIN THE EMPLOYABILITY QUOTIENT BASED ON ATTITUDE SKILLS


Dr. S. Chandrasekar, Dr. T. Srinivasan

Abstract:
Engineering education aims at providing students with sufficient disciplinary knowledge of science and engineering principles in order for them to become successful engineers. However, to fulfill their roles as professional engineers, students also need to develop personal and interpersonal skills, as well as professional skills, in order to implement and apply their theoretical and technical knowledge in a real context.


190-197
15
  • PROBLEMS AND PROSPECTS OF MICRO, SMALL AND MEDIUM ENTERPRISES


Mohammed Roshif

Abstract:
Micro, Small and Medium Enterprises play a crucial role in the economy of a country especially developing countries. Their contribution to the domestic economy due to their high contribution to GDP, employment and exports are unexplainable.


198-208
16
  • VOLATILITY OF INDIAN STOCK MARKETS – AN ANALYTICAL STUDY (WITH SPECIAL REFERENCE TO POWER, CAPITAL GOODS AND TECHNOLOGY SECTORS)


Dr. N. Srividhya

Abstract:
In a global economy, there are plenty of opportunities to invest outside of North America and Europe. Asia, in particular, offers a host of opportunities. Also, it is home to robust financial markets representing trillions of dollars.


209-229
17
  • ECONOMIC REFORMS, LIBERALISATION AND GLOBALISATION: AN IMPACT STUDY ON GROWTH OF MSME SECTOR IN INDIA


Simma Sirisha

Abstract:
Micro, Small and Medium Enterprises (MSMEs) sector play a crucial role in the sustainable economic growth of both emerging and developing economies; this is particularly true of India.


230-251
18
  • A REVIEW ON IMPACT OF FINANCIAL SECTOR REFORMS ON NON- BANKING FINANCIAL CORPORATION


Dr. Rajiv Kumar Jhalani, Prof. Sheetal Dubey

Abstract:
Non-banking financial corporations‟, or NBFCs, are financial institutions that provide banking services, but do not hold a banking license they fulfil financial requirements of business and society.


252-259
19
  • PRODUCT PLACMENT: STRATEGY FOR WISE MARKETERS


Ms. Mamta

Abstract:
There is a rationale in the marketing that your focus should always be on the customer and building long term relationship with them, but how far we should go is a matter of concern for the marketers.


260-264
20
  • GREEN MARKETING - A NEW PARADIGM IN MODERN MARKETING: AN ANALYSIS


Dr. R. Uma Devi

Abstract:
Environmental pollution is a buzz word in todays‘ business environment and people are much aware of the environmental issues like; global warming and the impact of environmental pollution.


265-281
21
  • VIRAL MARKETING: AN EMERGING PARADIGM AND AN IN-DEPTH ANALYSIS THROUGH CASE STUDIES


Ammar Hafeez

Abstract:
From Word of Mouth to Word of Mouse, the traditional shackles of marketing seems to be finally broken. The emergence of various social constructs assisted by the ever advancing technology paves way for continuous innovation and thus its ultimate diffusion.


282-298
22
  • DIGILOCKER (DIGITAL LOCKER- AMBITIOUS ASPECT OF DIGITAL INDIA PROGRAMME.)


Mr. Petare Purushottam Arvind, Dr. Mohite Pratapsinh Vitthalrao, Ms. Joshi Mugdha Mukund,

Abstract:
Digital Technologies which include Cloud Computing and Mobile Applications have emerged as catalysts for rapid economic growth and citizen empowerment across the globe. Digital technologies are being increasingly used by us in everyday lives from retail stores to government offices.


299-308
23
  • ADVERTISING CLUTTER AND CONSUMER APATHY


Dr. K. R. Subramanian

Abstract:
The growing Consumer apathy to mindless advertising clutter, and efforts of over enthusiastic producers to position their products by creating a ‗niche‘ in the already crowded space in the Consumer minds, is quite apparent.


309-322
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