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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • “ASSET QUALITY OF SELECT PUBLIC AND PRIVATE BANKS IN INDIA –A COMPARATIVE STUDY’’


Dr. Kavitha. G, Mily Williams

Abstract:
The banking sector occupies a very important position in the country's economy, acting as an intermediary to all industries, ranging from agriculture, construction, textile, manufacturing, and so on. The banking industry thus contributes directly to national income and its overall growth although the banking sector is the backbone of any economy and this gains more importance for a country.


1-12
2
  • REGIONAL RURAL BANKS IN INDIA – AN ANALYSIS


Dr. D. Balamuniswamy, Dr. D. Krishnamoorthy

Abstract:
Regional Rural Banks play a vital role in the agriculture and rural development of India. The RRBs have deeper inroads to the rural areas of India through their huge network.


13-22
3
  • THE IMPACT OF CFOS MANAGERIAL CHARACTERISTICS ON CAPITAL STRUCTURE DECISION AND FIRM PERFORMANCE: A CONCEPTUAL STUDY


M. Siraj , St. Ahamed

Abstract:
This paper explore the impact of Chief Financial Officers (CFOs) managerial characteristics on capital structure decision and firm performance. Factors such as company risk, tax exposure of the company and financial flexibility are the traditional factors which were researched extensively in this research area.


23-33
4
  • RATIONALE FOR JUSTIFICATION FOR INCOME-TAX EXEMPTIONS FOR EDUCATIONAL INSTITUTIONS: A STUDY


Prof. (Dr) Mukund Sarda

Abstract:
This research study relates to the justification for Income-Tax exemptions in favour of educational institutions. This study assumes considerable significance in the context of growth of educational institutions of varied types.


34-41
5
  • TEACHER MORALE AND COMMITMENT TO ORGANISATION IN SELECTED COLLEGES OF MADURAI CITY


Dr. N. Uma Devi, Anju. E. N

Abstract:
The purpose of the study is to investigate morale and organizational commitment of teachers working in colleges in Madurai city. The study aims to examine factors that influence teacher morale and commitment to work in selected colleges in Madurai city.


42-52
6
  • BRAND AWARENESS & BRAND LOYALTY OF CONSUMERS WITH REFERENCE TO PERSONAL CARE PRODUCTS


Meera

Abstract:
This study is conducted to assess the level of brand awareness of different consumers in NCR Cities of Haryana and to know how various brand attributes- price, quality, fragrance, image of brand and distinctiveness influence the brand loyalty of different consumers in case of hair care products. Haryana is the fastest developing state which represents a huge market for personal care products with increasing literacy rate and income of the consumers.


53-60
7
  • CUSTOMER PERCEPTION IN TELCOMMUNICATION SERVICES A STUDY ON AIRTEL SERVICES AT BANGALORE


Dr. K. Nanje Gowda, Dr. S. Nagabhushana

Abstract:
Telecommunication sector today is undergoing rapid and relentless change marked with shrinking of the distance and minimising the time. The geography of the world is re-defined with the advent of sophisticated technology, which enables the telecommunication services delivery in real time.


61-72
8
  • HOW ONLINE SHOPPING IS AFFECTING CONSUMERS BUYING BEHAVIOR IN INDIA?


Umme Salma

Abstract:
Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers.


73-86
9
  • DRAIN THE WOMEN ENTREPRENEURIAL EFFORT TO MANAGE GLOBAL CRISIS IS THE NEED OF AN HOUR – A FOCUS BASED ON INDIAN CONTEXT


Dr. S. Edmund Christopher, Srinivasan Lakshmanan

Abstract:
Women are considered to be the nuclei of the nation. Women constitute half percentage in the world’s human resources. In olden days women are confined to home.


87-98
10
  • “STUDY & ANALYSIS OF DETERMINANTSOFWORK LIFE BALANCE & IT’S IMPACT ON EMPLOYEE HEALTH AT MIT COLLEGE OF ENGINEERING, KOTHRUD, PUNE.”


Dr. Sahebrao Chavan, Deepali Kishor Desai

Abstract:
Work life balance has become an imperative issue in the 21st century. Work and family life are two sides of the same coin as both are interrelated and interfere with each other. Increased work demands interfere with the family life, and on the other hand family demands interfere with the work life of employees.


99-116
11
  • A CASE STUDY ON THE EXIM MARKET OF SELECTED IT COMPANIES IN INDIA


Dr Girish C, Venkata Lakshmi Suneetha.M

Abstract:
This paper focuses on the exports and imports of selected IT industries.. The study covers a period of three years of Infosys, Wipro and TCS exports and imports.


117-126
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