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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • UNIVERSAL BANKING IN INDIAN CONTEXT


Rinu Jayaprakash

Abstract:
In India’s financial sector commercial banks has been playing a key role the banking sector. But with the advent of financial sector reforms which were introduced in the early 90’s the banking sector saw the emergence of private sector banks.


1-9
2
  • COPING STRESS IN ADOLESCENT STUDENTS: A CRITICAL STUDY


Km. Neeta & Dr. Divya Rani Singh

Abstract:
This paper aimed to study on the viability of various stress administration preparing program for adolescents students.


10-21
3
  • CORPORATE SOCIAL RESPONSIBILITY: CHALLENGES AND INITIATIVES


Dr. Rupinder Singh

Abstract:
Corporate Social Responsibility has become a worldwide concept whereby organisations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.


22-30
4
  • EMPIRICAL STUDY EXPLORING RELATIONSHIP BETWEEN PSYCHOLOGICAL CAPITAL AND SUBJECTIVE WELL BEING AMONG EMPLOYEES IN TRI-CITY REGION


Dr. Aman Khera & Mr. Prabhjot Singh

Abstract:
The study aims at exploring the relationship between Psychological Capital and Subjective Well-Being based on the results of Correlation analysis. Also, the relationship of sub-constructs of PsyCap, namely Hope, Optimism, Efficacy, Resilience and sub-constructs of Subjective Well being are explored as well as effect of Demographics – Age, Marital Status, Educational Qualification and Gender, on the said variables are explored using Kruskal-Wallis and Mann Whitney U Test.


31-45
5
  • ASSESSING EMPLOYEE VALUE PROPOSITION OF IT COMPANIES FOR EMPLOYER BRANDING IN INDIA


Prof. Avinash Pawar

Abstract:
Rising rivalry in the worldwide business environment propels the organizations to create upper hand over different organizations. To battle in this circumstance the corporate are presently situating themselves as brands not just to offer their items even to enroll new abilities and to hold the best employees with them.


46-61
6
  • “AN ANANTICAL STUDY OF ICT STRATEGIES FOR RETAIL SECTOR IN RURAL AREA WITH SPECIAL REFERENCE TO RETAIL MERCHANDISE BROWSES IN HINGOLI DISTRICT”


Dr. Subhash Vadgule

Abstract:
Today rural market is important for all companies producing consumer products. This is because most urban markets are becoming competitive and saturated. Rural markets are tomorrow’s market and the marketers should know how to penetrate these markets.


62-68
7
  • IMPACT OF CONSUMER DEMOGRAPHICS ON PURCHASING DECISIONS WITH REFERENCE TO PREMIUM PURCHASES


Prof R. N. Yashoda Krishna & Dr. Karthik V

Abstract:
It’s been nearly two and a half decades, since India has opened its gates to Liberalization, privatization and globalization which has impacted the Indian economy and most importantly the mindset of Indian consumers.


69-78
8
  • NIGERIAN STUDY ON PUBLIC SECTOR FEMALE MANAGERS AND SUPERIORS OF OPPOSITE SEX: STEREOTYPE, GENDER DIFFERENTIAL, BIAS, ATTITUDES AND PERCEPTIVE REALITY


Dr. S.M. Shariq Abbas & Mr. Hussaini Samaila

Abstract:
The gender bias is not only limited to the confines of homes, but is also spread at the places of work. The prejudiced thought men have towards women which is the cognitive component of attitude can lead to negative affective attitudes towards women employees, moreover this bias may actually lead to professional or personal wrong done to the women workers which is affect of behavioral component of attitude.


79-92
9
  • CONSUMER PURCHASE BEHAVIOUR, AN EMPIRICAL COMPARISON BETWEEN DISTRICT HOSHIARPUR (DOABA REGION) AND DISTRICT GURDASPUR (MAJHA REGION) OF PUNJAB


Payel Mehta & Dr. Hitesh Katyal

Abstract:
The world economy is moving away from the traditional economic system in which national markets were considered as distinct entities. However, it is now isolated from the contemporary economic system by trade barriers.


93-106
10
  • RURAL MARKETING: THE WAY OF SUCCESS OR CHALLENGES


Dr. Vikas Dahiya & Asjad Usmani

Abstract:
In country like India, where the 70% of the people live in rural area, the rural market holds a lot of marketing potential. There is a wide spread difference in the standard of living between urban and rural India.


107-119
11
  • ISSUES AND CHALLENGES OF IMPLEMENTING THE BALANCED SCORECARD IN INDIAN BANKS


Dr. Sanjeev Kumar

Abstract:
The financial institutions face today a fast paced, dynamic and competitive environment at the global scale. Within such a competitive environment, financial institutions are forced to examine their performance because their survival in dynamic economies of 21st century would depend upon their performance measurement system.


120-136
12
  • SUSTAINABLE PERFORMANCE MANAGEMENT: AN EFFECTIVE TOOL IN MANAGING PERFORMANCE


Bharat Kumar Chillakuri & Dr. Sita Vanka

Abstract:
Performance of the organization is very crucial for any organization to sustain in the long run and so is the performance of the individuals. Performance Management plays a vital role in monitoring and reviewing employees’ work and assess his/her contribution to the firm, but performance management is often dominated by performance appraisal, whose primary objective is to measure and assess the performance.


137-147
13
  • A STUDY ON JOB SATISFATION AMONG TEACHERS OF PRIVATE ENGINEERING COLLEGES IN NAMAKKAL DISTRICT, TAMILNADU


Dr. G. Thangapandi & Ms. S. Mythili

Abstract:
This research paper discusses the job satisfaction of teachers in Engineering Colleges at Namakkal, Tamilnadu. Today, there is generally a widespread of engineering education deterioration because of mushroom growth of Engineering Colleges in India.


148-162
14
  • 10 SMART WAYS TO INCREASE BUSINESS BY DOING DIGITAL MARKETING


Dr. Seema Agarwal , Dr Ruchi Singhal

Abstract:
This paper explores the ways of effectively doing marketing using digital media changing mindset of people using conventional expensive ways of Marketing using print media specially in case of Metro and urban cities.


163-171
15
  • INVESTORS PERCEPTION TOWARDS MUTUAL FUND: A STUDY WITH REFERNCE TO ICICI SECURITIES LTD., MYSURU CITY


Dr. Veena K.P & Ms. Shilpa D.

Abstract:
Mutual funds are predictable as a device of pooling together the investment of unsophisticated investors and turn in the hands of professionally managed fund managers for consistent return along-with capital appreciation and it provides reasonable options for an ordinary man to invest in the share market.


172-187
16
  • A STUDY ON PROBLEMS AND PROSPECTS OF BUSINESS PROCESS OUTSOURCING IN INDIA


Pooja Bector

Abstract:
In today’s globalised market customer seek and demand world class product with lowest possible price, the company’s competitive advantage lies in delivering high quality product and services at a lower price.


188-195
17
  • GREEN MARKETING: A HOLISTIC APPROACH TOWARDS POLLUTION FREE ENVIRONMENT


Dr. Rupinder Singh

Abstract:
Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution.


196-205
18
  • AN EMPIRICAL STUDY ON USAGE OF SNS AMONG STUDENTS AT VARIOUS EDUCATIONAL LEVELS


K. Chellamma, A. Ruth Priya, Dr. L. Vijayashree

Abstract:
Internet has revolutionised the way we communicate in the present day scenario. Social Networking Sites(SNS) have become popular among various segments of the population. It is increasingly being used in the field of education to bring a change in the way the learning experience is gained by the students.


206-219
19
  • IMPACT OF CORPORATE GOVERNANCE ON CAPITAL STRUCTURE: EVIDENCE FROM BSE SENSEX COMPANIES


Dr. Harsh Purohit, Dr. Monika Chopra, Priyanka Chadha

Abstract:
The study tries to understand the dynamic relationship between capital structure and corporate governance variables in Indian context by taking the sample of BSE-Sensex companies for a period of 12 years.


220-248
20
  • A STUDY ON CONSUMER PREFERENCE OF GREEN RESTAURANTS IN PUNE


Prof. Ms. Sampada Paranjpe & Dr. Ms. Vidya Vilas Kadam

Abstract:
Following Green practices which used to be a fashion statement earlier is now become the need of the hour. It not only has a positive effect on the expense statements but also helps to generate a certain goodwill about the product or service in the market.


249-260
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