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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • COST-BENEFIT ANALYSIS: A STUDY OFSELECT PUBLIC AND PRIVATEBANKS IN INDIA


Mr. Karthik Reddy, Dr. Subramanyam M, Dr.Lokanadha Reddy M

Abstract:
The banking sector in India is the strength of economy.Banking has been defined as 'Taking Deposits and lending it', this process is known as financial intermediation. Banking facilitates business, they provide liquidity and are core of financial markets.


1-10
2
  • IMPACT OF PHYSICAL FEATURES IN PURCHASE DECISION OF CONSUMERS REGARDING SMART PHONES


Dr. N. Ramesh Kumar & S. Srinivas

Abstract:
The market for smart phones is increasing globally due to the technological revolution. To compete globally, understanding the consumer behavior is very important For this purpose understanding the factors influencing the purchase decision of consumer is crucial while purchasing a smart phone.


11-17
3
  • IMPACT OF SERVICE QUALITY ON CUSTOMER’S SATISFACTION IN BANKING SECTOR -A STUDY IN DELHI & NCR


Samridhi Chadha & Dr. Abha Purohit

Abstract:
As services are the intangible in nature and its quality can be measure through credibility, responsibility, reliability, clarity about the service, communication etc. Quality is a technique to measure the achievement of product or service, so the quality is known as vital factor that influence the buying behavior of the customer.


18-27
4
  • THE ROLE OF ETHIOPIAN MICROFINANCE INSTITUTIONS IN POVERTY ALLEVIATION: THE CASE OF OROMIA CREDIT AND SAVING INSTITUTION


Dr. K. Srinivasa Rao & Mr. Lisanework Amare

Abstract:
The objective of this research paper is to analyze the role of micro finance institutions in alleviating the poverty in Ethiopia in general and Oromia region in particular. Poverty is a common problem of almost all developing as well as underdeveloped countries. Ethiopia is one country which is facing similar problem.


28-38
5
  • NEW VIEW ON EFFICIENT AND EFFECTIVE PUBLIC ADMINISTRATION BASED ON KNOWLEDGE BASES AND THE SEMANTIC WEB


Simeun Vilendečić, Snježana Đokić, Mladen Radivojević

Abstract:
In this work we present a new view of the public administration as service provider and users of their services. Part of the necessary activities that could lead to a satisfied user of public services will be presented in the knowledge bases updated using Protégé editor.


39-53
6
  • NPA: WHAT LEVEL OF GNPA IS THE TOLERABLE LIMIT FOR BANK?


Prof. Amrit Lal Ghosh

Abstract:
Non Performing Assets (NPA) more specifically Gross Non Performing Assets (GNPA) of public sector banks are increasing over the years. Every time reports are coming – NPA/GNPA of banks are very high and are rising, but nowhere it is said that the banks must keep NPA below this much limit or to bring down the NPA below that limit.


54-65
7
  • RELATIONSHIP BETWEEN PROFITABILITY AND DIVIDEND PAYMENT IN SELECTED CEMENT COMPANIES IN INDIA-AN EMPIRICAL ANALYSIS


Dr. L. Krishna Veni

Abstract:
This study is mainly aimed to examine the relationship between profitability and dividend payment is five selected cement companies of India. For this analysis, EPS, DPS and Dividend Pay-out ratio have been considered during the period 2007 to 2016. Descriptive statistics and inferential statistical tools like ANOVA have been used.


66-79
8
  • PERCEPTION TOWARDS SNAPCHAT: A STUDY ON COLLEGE STUDENTS IN DELHI


Silky Gaur & Suchitra Srivastava

Abstract:
Social networking that once began in the online space has rapidly spread to mobile platforms. Currently, the consumption of mobile internet usage is being driven by mobile social networking.


80-88
9
  • A STRESS – A MOTIVATING FORCE OF POWER FOR FEMALE


Dr. M. Thanikaivel & Dr. K. Priya

Abstract:
The purpose of the present study was to examine whether stress really in real life is totally different from ones expectation and dreams, gives a women strength for transforming herself into powerful person or on the contrary frightens her so much the she would give up and resign.


89-94
10
  • WORK LIFE BALANCE IN PRIVATE SECTOR BANKS OF INDIA WITH SPECIAL REFERENCE TO DELHI (NCR) REGION


Dr Rana Zehra Masood & Athar Noor

Abstract:
Indian Banking Sector is growing with a rapid pace and proving an international repute since two decades. The banking productivity is a depending factor with the efficient and innovative employees.


95-105
11
  • CONSUMER BEHAVIOUR TOWARDS APPAREL BRANDS IN CHENNAI


Mohanraj, P, Gopalakrishnan, S

Abstract:
Indian consumers were known to exhibit a distinctively higher preference for imported goods and foreign brands. In this study, Consumer Behaviour Towards Apparel Brands were considered based on ten factors such as Brand name, Product Category, Criteria for Apparel Purchase, General shopping pattern, Shopping frequency, Spending Pattern on Apparel, Preference of Shopping, Factors Influencing on Shopping, Preference of Fabric type, Effect on Discount offers and Current Fashion Trends.


106-116
12
  • DATA CALLING OR VOICE CALLING: AN EXPLORATION OF CHANGING ORIENTATIONS


Harun Marwaha, Prof. Kingshuk Bhadury

Abstract:
The Telecom industry globally has always been the one that had to deal with an everchanging business and technology environments more than any other industry over the years. Traditionally, the revenue for telecom has always been voice and messaging(SMS) services with data services emerging in the 1990s.


117-127
13
  • DEMOCRACY AND GOOD GOVERNANCE IN INDIA


Col H.R. Ruhil (Retd)

Abstract:
Democratic form of government is a government of the people, for the people and by the people which gives equal chance to all the citizens to participate and play a significant role in the political process, ensures and guarantees certain rights and freedoms to the people constituting the policy. It is a form of government which is subject to popular sovereignty.


128-136
14
  • EXPECTATION FOR HIGHER STUDEIS IN MBA AND IMPROVE THEIR PERFORMANCE LEVEL


Dr. S. Venkatachalam, Ms. K. Anusha

Abstract:
This paper represents the expectation and the performance of students who are pursuing the higher study to emphasis the level of performance. The student’s motives toward the future are to string themselves in higher way.


137-141
15
  • LOGISTICS - THEDELIVERYBACKBONEBEHIND E-COMMERCE CLICK & COLLECT


Saumya Agarwal, Kingshuk Bhadury

Abstract:
With the rapid development of e-commerce in India, customer demand for diversity and timeliness has also increased. The driving force behind the efficiency of e-commerce industry is the express logistics sector.


142-152
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