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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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  • AN INVESTIGATION OF CONSUMER BUYING BEHAVIOUR IN INTERNATIONAL LUXURY FASHION BRANDS IN AZERBAIJAN


Rauf BABAYEV

Abstract:
In this study, it is aimed to model the "cause" based buying behavior of luxury products and to find the decision making process. The proposed model tries to explain the relationships between perceived values, causes, general causes and behavioral intention in behavior determining factors by using behavioral reason theory. Behavioral Reason Theory was developed as an extension of Planned Behavior Theory which is one of the traditional behavioral intent models. Modeling the purchasing behavior with products that are in high demand from luxury products by including the “reason” factor in the Planned Behavior Theory provides a better explanation of the behavior. In this study, contrary to Behavioral Reason Theory, it is suggested that perceived values play a regulatory role in the effect of general motifs.


1-25
2
  • LOCUS OF CONTROL, SAVING AND INVESTMENT


Dr. Maloth Raghu Ram Prof. T. Krishna Kimar

Abstract:
Locus of control is a psychological concept that captures individuals’ beliefs about the controllability of life events and is a key component of self-control. This paper analyses the relationship between locus of control, saving, and investment. For this study 100 samples have been collected and analyzed with SPSS. We find that locus of control and savings has insignificant positive relation and locus of control, investment in high-risk investment and moderate risk investment have significant positive relation, whereas locus of control and low-risk investment has insignificance relationship. Overall it can be concluded that the locus of control and savings have an insignificant impact and locus of control have a significant positive impact on investment.


26-36
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  • Indian Journals

  • Swedish Scientific
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  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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