Current Issues

International Research Journal of Management and Commerce (IRJMC)
S.No Particular Pdf Page No.
1
  • ECONOMIC DEPRESSION: AN ECONOMIC RECESSION AND DECLINING OF NATIONAL INCOME


  • Dr. Amit Kumar Khare

Abstract:
In economics, a depression is a sustained, long-term downturn in economic activity in one or more economies. It is a more severe economic downturn than a recession, which is a slowdown in economic activity over the course of a normal business cycle.


1-14
2
  • BRAND AWARENESS AND BRAND PREFERENCE


  • Pramod Hanmantrao Patil

Abstract:
Nowadays, branded products are consumed almost in every sector by all sections of the society. A brand name is an assurance by the seller to consumers about services offered by him.


15-24
3
  • THE IMPACT OF CCTV ON EFFECTIVE MANAGEMENT SPAN CONTROL SYSTEM


  • Dr. E. Palanivel

Abstract:
Closed-circuit television (CCTV), also known as video surveillance the use of video cameras to transmit a signal to a specific place, on a limited set of monitors. It differs from broadcast television in that the signal is not openly transmitted, though it may employ point to point (P2P), point to multipoint (P2MP), or mesh wired or wireless links.


25-32
4
  • “A STUDY ON COMPARISON OF CHANGE IN PRICE OF ELECTRONIC GOODS PRE GST AND POST GST”


  • Mr. Karthik. K. R., Mr. Karthik. K. R.

Abstract:
The Present Paper Investigates Net change in price which a customer has to pay if customer buys house hold electronics goods post GST tax rates in computation with Pre GST tax rate The purpose of this study is to analyze Is one tax one nation agenda of the government is a boon or a bane to citizen while he makes a purchase of common house hold electrical / electronic appliances


33-44
5
  • HOT MONEY OF THE FOREIGN INSTITUTIONAL INVESTORS AND BSE SENSEX: AN EMPIRICAL ANALYSIS OF THE DEGREE OF ASSOCIATION


  • Rahul Sarkar

Abstract:
The Foreign Institutional Investment (FII) have emerged as noteworthy instrument in the Indian stock market since 1992 and its increasing contribution adds as an important feature of the development of stock markets in India. To facilitate foreign capital flows, developing countries (like China, India) have been advised to strengthen their capital market, more specifically stock markets.


45-62
6
  • SUSTAINABILITY AND PERFORMANCES OF INDIAN BANKING INDUSTRY IN THE POST GLOBALISATION ERA


  • Dr. Kakoli Adhikari

Abstract:
In the phase of Liberalisation and Globalisation initiated in India in the 1990s radical changes have been brought in the landscape of Indian banking sector. India is the largest economy in the world with more than 120 crore population.


63-69
7
  • “BANCASSURANCE – A THEORETICAL STUDY”


  • R. Magesh

Abstract:
Bancassurance simply means selling of insurance products by banks. In this arrangement, insurance companies and banks undergo a tie-up, thereby allowing banks to sell the insurance products to its customers.


70-77
8
  • “BANKING SERVICE QUALITY IN RURAL AREAS OF NILGIRI’S DISTRICT WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS- AN EXPLORATIVE STUDY”


  • R. Magesh

Abstract:
The service sector is becoming increasingly important in the economies of developed and developing countries. Service sector constitute a large part of the Indian economy both in terms of employment potential and its contribution to national income.


78-86
9
  • CASH MANAGEMENT IN PAPER INDUSTRY – A COMPARATIVE STUDY IN SPML AND INTERNATIONAL PAPER APPML


  • Dr. Yellaswamy Ambati

Abstract:
Cash management is one of the key areas of working capital management. Cash is the most liquid current asset. Cash is the common denominator to which all current assets can be reduced because the other major liquid assets, i.e. receivable and inventory get eventually converted into cash.


87-96
10
  • HIGHER EDUCATION IN INDIA: RUSA AND CHALLENGES MISMATCH IN SUPPLY AND DEMAND OF PRODUCTIVE WORKFORCE


  • Dr Ritu Bakshi

Abstract:
The problems that deal with higher education in India today are low enrolment rates, problem of access, poor infrastructure and irrelevance with the societal needs.


97-105
11
  • ONLINE PURCHASE EXPERIENCES (WITH RESPECT TO COMPUTER AND MOBILE ACCESSORIES)


  • Seema G Hariramani

Abstract:
The sharp shoot in the number of people using internet, online purchasing in India has taken a fast ride. Younger generation who is well versed with technology and mobile phones is having a gala time on phones and PCs.


106-122
12
  • POST EFFECTS OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR OF COSMETICS IN LUDHIANA


  • Sheenu Gupta, Sachin Jain

Abstract:
A study was undertaken to study the impact of advertising on consumer buying behavior for cosmetic products in Ludhiana. The study was conducted on 100 cosmetic users. Both primary and secondary data was used for the purpose of the study.


123-133
13
  • IMPACT OF FOREIGN DIRECT INVESTMENT ON INDIAN ECONOMY WITH SPECIAL REFERENCE TO INDIAN RETAIL MARKET


  • Neetu Tripathi, Dr Renu Choudhary

Abstract:
The Indian retail market is one of the fastest growing sectors in the current scenario, and considering its huge customer base and the rising income of the middle and upper-middle class, it is having very high growth potential for the future as well. Indian retail industry is one of the sunrise sectors with huge growth potential.


134-147
14
  • COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS BANKING SERVICES: A SUSTAINABLE MECHANISM FOR GROWTH OF BANKING INDUSTRY


  • Dr. Dinesh Bhakkad

Abstract:
Competitive banking world and improvement in customer service is the most important tool for better growth of banking sector. Customer requirement and complaints are part of their banking business life.


148-158
15
  • “OCCUPATIONAL STRESS EXPERIENCED AND THE FACTORS CONTRIBUTING TO OCCUPATIONAL STRESS AMONG THE EMPLOYEES OF MSME SECTOR IN COIMBATORE DISTRICT-AN EMPRICAL STUDY”


  • Dr. S. Sitrarasu

Abstract:
The MSME sector (Micro, Small and Medium Enterprises) is playing a crucial role for the industrial and economic development of the nation. This conventional sector of the country offers huge employment opportunity next to the agricultural sector.


159-175
16
  • CONSUMER SATISFACTION TOWARDS PERSONAL CARE PRODUCTS


  • 1Dr. M. Prakash, M. Munivel

Abstract:
Consumer preference is an important factor of Marketing Management. Unless a marketing manager has the knowledge of the factors that affect consumer‟s purchasing patterns, consumers purchasing patterns are likely to be influenced by demographic, economic, psychological and sociological factors.


176-188
17
  • A STUDY ON FACTORS INFLUENCING JOB SATISFACTION AMONG AIRLINE EMPLOYEES IN COIMBATORE


  • M.Govindasolai, Dr. R.Karuppasamy

Abstract:
The aviation industry is one of the major industries for country’s economic development. The main objective of the study is to assess the factors which are responsible for influencing airline employee’s job satisfaction.


189-202
18
  • INTERDEPENDENCE OF FINANCIAL MARKETS IN INDIA: EMPIRICAL EVIDENCE


  • Dr. P. Sri Ram

Abstract:
The present study is used to examine the interdependence of financial markets in India.Efficient financial systems are indispensable for speedy economic development.


203-218
19
  • AN EXPLORATORY STUDY OF UNETHICAL PRACTICES IN FINANCIAL SERVICES IN INDIA


  • Dr. Rajesh Tiwari, Dr. Bimal Anjum, Dr. Khem Chand, Rakesh Pathak

Abstract:
The cases of unethical practices in different areas of business have been witnessed in Indian corporate history. The financial frauds and unethical practices have severely damaging effects on the people who are affected by such practices.


219-228
20
  • STUDY OF RELATIONSHIP BETWEEN HEALTH BELIEFS OF CUSTOMERS AND THEIR PURCHASE DECISION (EMPERICAL STUDY WITH SPECIAL REFERENCE TO NOODLES AND HEALTH DRINKS)


  • Swati Agarwal

Abstract:
Our world is very colorful, surprising and dynamic, especially when we talk about our food habits. Mostly we consume food items for energy boosting along with maintenance and betterment of our health.


229-236
21
  • A STUDY ON THE PERFORMANCE OF QUALITY CERTIFIED AND NON-CERTIFIED COMPANIES


  • Ms. Suja Warrier, Dr. Tomy Mathew

Abstract:
The study aims at comparing the financial performance of 14 ISO 9001 certified companies and 14 non-ISO 9001 certified companies by using some of the financial performance indicators such as Return on Assets (ROA), Return on Equity (ROE), Return on Sales (ROS), Operating Profit Ratio (OPR), Sales to Total Assets Ratio and Current Ratio.


237-248
22
  • MASLOW HIERARCHICAL MODEL: WHERE IS SOCIAL CONNECTION?


  • Mr. Anuj Kumar, Dr. Anil. Kr. Srivastava

Abstract:
Maslow hierarchical model is the basic model used across various disciplines of business management, marketing, technology and education. The professionals in B-schools often taught about various motivational theories to improve the productivity in the organization.


249-259
23
  • ROLE OF RBI ON AGRICULTURE SECTOR


  • Tirth Raj Sharma

Abstract:
The Reserve Bank of India is the Central bank and the apex monetary institution of the country. It supervises, regulate, control and develop the monetary and financial system of the country.


260-268
24
  • SMART BANKING TRENDS OF NEW GENERATION BANKS IN INDIA


  • Dr. S. Subramanian, Mrs. P. Kalpana

Abstract:
Banking sector is basically a link between those who have surplus capital and those who are in need of capital.It is an institution where carries out several functions.


269-276
25
  • EMERGENCE OF DIGITAL MARKETING AFTER DEMONETIZATION


  • Dr. Amit Kumar Khare

Abstract:
Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Sometimes it is natural to feel that digital marketing is one of the many professions in the world.


277-293
26
  • COMPARATIVE PERFORMANCE EVALUATION OF MUTUAL FUNDS THROUGH REWARD-RISK RATIO


  • C.A. (Dr.) Pramod Kumar Pandey

Abstract:
Mutual Fund industry is growing at a very faster rate in India but still it is to go a long way. Mutual Fund Industry is not able to attract many of the investors due to lack of awareness and myths and thus they are still relying on traditional modes of investments.


294-300
27
  • ISSUES AND CHALLENGES OF GREEN MARKETING AS OBSTACLE TOWARDS SUSTAINABLE DEVELOPMENT


  • Dr. Sumaira, Faiza Ali Dhar, Tasleem Ara wani

Abstract:
Today world marketers are facing a challenge to fulfill requirements and preferences of customers as well as to keep environment safe and hazard free. As concern of customers is increasing day by day regarding their environment and addressing various environmental issues is need of hour.


301-306
28
  • CAPITAL STRUCTURE AND PROFITABILITY OF LISTED MANUFACTURING COMPANIES IN SRILANKA


  • Mrs Shanthini Gnanasooriyar

Abstract:
The determination of a capital company’s capital structure constitutes a difficult decision, since the profitability of an enterprise is directly affected by such decision. While determining capital structure decision proper care and attention need to be given.


307-330
29
  • RELATIONSHIP BETWEEN MARKET ORIENTATION & SERVICE QUALITY IN COMMERCIAL BANKS


  • Siddharth Sharma, Dr. Rajesh Verma

Abstract:
This study aims to explore the relationship between market orientation and service quality in Commercial Banks. Additionally, the study also investigates the market orientation factor which has dominant impact on service quality of selected banks.


331-351
30
  • SATISFACTION OF MANAGEMENT STUDENTS TOWARDS TRAINING AND PLACEMENT IN UNIVERSITIES OF HARYANA


  • Dr. Neelam Rani

Abstract:
Globalization and privatization has enforced changes in the management education which inevitably lead to changing expectations of students and academicians.Students from tenuniversities have been surveyed and analysed with the help of well-structured questionnaire.


352-360
31
  • AN EMPIRICAL STUDY OF FACTORS INFLUENCING OUTSOURCING OF SUPPLY CHAIN LOGISTICS


  • Shashwat Malhotra, Sahil Kalra

Abstract:
As Europe opens access to its transport sector with fewer barriers to cross-Continent movement and as North America itself presents prospects for a more unified trading bloc, it is useful to assess the role of international logistics within multinational manufacturing and merchandising companies.


361-373
32
  • CHALLENGES IN THE OPERATION OF MULTIMODAL TRANSPORT SYSTEM: THE CASE OF INDIAN SHIPPING AND LOGISTICS SERVICES ENTERPRISE


  • Muhammed Fasil P.K and Prajay Birla

Abstract:
Article investigates the key challenges in the multimodal transport system. The multimodal concept can be defined as the combination of various types of transport modes used in a national or international transport operation, which provides door-to-door services, under the responsibility of one single transport operator.


374-381
33
  • A STUDY OF CUSTOMER PERCEPTION TOWARD E- BANKING SERVICES OFFERED BY BANKS WITH REGARDS TO CHENNAI CITY.


  • Ms. S.L. Sobiya, Dr. N. Thangavel

Abstract:
The purpose of this paper is to determine the customer’s perception toward the e- banking services.In this changing environment, banking is transformed from manual business to electronic business, as we need banking not banks, a statement given by Bill Gates.


382-392
34
  • AN EMPIRICAL STUDY ON ATTRITION MANAGEMENT


  • Mrs. Roopa Karnam

Abstract:
The Indian textile industry is a standout between the most prepared ventures in Indian economy backpedaling a couple of hundreds of years. In that time Mahathma Gandhi championed the Swadeshi advancement and at his call, people from the entire route crosswise over India began boycotting fine and superfine surfaces.


393-407
35
  • DETERMINATION OF EFFECTIVENESS AND SATISFACTION LEVEL AMONG EMPLOYEES REGARDING SELECTION PROCESS


  • Monika Jindal

Abstract:
To select means to choose, selection is the process of picking up individuals out of the pool of job applicants with requisite qualification and competence to fill jobs in the organization. It is a method to differentiate the qualified and unqualified applicants by applying various techniques such as interviews; test etc.


408-419
36
  • AN EMPIRICAL STUDY ON CUSTOMER SATISFACTION TOWARDS PACKAGEDMILK IN CHENNAI


  • Mrs. C. T. Neena Mary, Dr R Rathina Bai

Abstract:
Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs and wants (Schiffman, G and Kanuk, 2008). In India, packet milk is preferred for its hygiene, quality, readily availabile and so on.


420-435
37
  • A STUDY OF HRM PRACTICES AND ITS EFFECT ON JOB SATISFACTION IN SELECTED SMALL AND MEDIUM SCALE AGRO COMPANIES IN PUNE REGION.


  • Dr. Hitesh Vaswani

Abstract:
The purpose of this study was to understand the impact of HRM practices on jobsatisfactionin selected small and medium scale agro companies in pune region. Specifically, the study examined selective HRM practices in small and medium scale agro companies.


436-447
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    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
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