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** Authors are invited to submit manuscripts for July 2019 issue.

** June 2019 issue of AARF Journals is officially released.

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Current Issues

International Research Journal of Management and Commerce (IRJMC)
S.No Particular Pdf Page No.
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  • AN EMPIRICAL STUDY OF CONSUMER IMPULSE BUYING BEHAVIOUR IN LOCAL MARKETS IN ENUGU STATE, NIGERIA


  • EMEZUE Leonard NnabugwuAGU, OkoroAguOKOCHA, Ebere Rejoice

Abstract:
The purpose of this research work is to highlight an empirical study of consumer impulse buying behaviour in local markets. Specifically, the study aimed to purse the following objectives: to determine the relationship between product nature and consumer impulse buying behaviour, to ascertain the effect of in-store display on consumer impulse buying behaviour, to determine the influence of salesperson in consumer impulse buying behaviour. The study had sample size of 300 which realised through convenience sample method; instrument used for data collection was primarily questionnaire and interview


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