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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • INFLUENCE OF CUSTOMER LOYALTY PROGRAMMES


Dr Dipin Mathur

Abstract:
In highly competitive environment the customer relationship management (CRM) is concerning on critical importance of clients for every business activity in market economy.


1-16
2
  • SIGNIFICANCE OF NON-FARM RURAL SECTOR FOR THE DEVELOPMENT OF RURAL AREAS


Kuldeep Singh

Abstract:
In India, greater part of population depends on primary sector and engaged in farm activities. It is a universally accepted fact that the agricultural sector is, by itself, incapable of creating additional opportunities of gainful employment in the wake of increasing population.


17-32
3
  • UNDERSTANDING THE PERCEPTION OF WORKING PROFESSIONALS TOWARDS MEDICAL CARDS – THE CASE OF SODEXHO


Dr. Subrata Chattopadhyay

Abstract:
In Indian corporate health care utilisation depends on many factors that relate both to the health care system and to the characteristics of individual patients. In a time of social and economic transition, characterised by increased life expectancy, population ageing, changing expectations and the re-structuring of health services, it is crucial to disentangle the complex patterns and drivers of health service utilisation.


33-50
4
  • AN ANALYSIS ON THE PERFORMANCE OF MGNREGA IN INDIA


Krishna Kant Mishra

Abstract:
The Government of India adopted the National Rural Employment Guarantee Act in 2005 to eradicate rural poverty. The NREGA act is an act to provide for the enhancement of livelihood security of the households in rural areas of the country by provide at least one hundred days of guaranteed wage employment in every financial year to every household whose adult members volunteer to do unskilled manual work.


51-57
5
  • A STUDY ON THE INFLUENCE OF MOTIVATIONAL TOOLS ON EMPLOYEES PERFORMANCE


Arjun Mittal, Prateek Bedi

Abstract:
The majority of organizations are competing to survive and gain superior profits in this volatile and competitive business environment. Motivation & performance of the employees are the essential tools for the success of any organization’s success in the long run.


58-64
6
  • GLOBAL EFFECT OF MATERIALS MANAGEMENT ON NIGERIA BUSINESS COMPETITIVE POSITION OF SELECTED INSTITUTIONS IN SOUTH EAST NIGERIA


OKONKWO, ADONAI OKECHUKWU PRINCE NNAMANI, EMEKA

Abstract:
Organizations today continue to devise new ways of coping with the harshness of business environment and the challenges of survival by improving on the ancient methods of production.


64-80
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