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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • HOSPITALITY INDUSTRY IN INDIA: A BLOOMING SECTOR


Dr. Shreya Bhargav

Abstract:
Traveling for business and recreation is a need of today. Over the last few years, Travel and tourism industry has experienced persistent growth and diversification and now it’s among the major revenue contributing sectors in the world economy.


1-8
2
  • GREEN BRANDING OF HOTELS IN INDIA - AN INNOVATIVE MARKETING PERSPECTIVE


Raja Mukherjee

Abstract:
Consumers as ever, environmental conscious about their values, wants to have their hospitality experience relevant to their need. It will be an understatement to say that this sector incorporating eco-sensitivity is becoming eco-friendly whereby rejuvenating themselves enlightened with an energy of green.


9-22
3
  • RELATIONSHIP BETWEEN SALES PROMOTION MIX AND CUSTOMER SATISFACTION WITH REFERENCE TO SELECTED BRANDED COSMETIC PRODUCT


Dr. Satendra Thakur, Dr. Vijay Kumar Jain, Dr. Suresh Sharma

Abstract:
Now these days sales promotion mix has become significant and vital issue for each and every business entity towards fulfillment of customer need and expectation in order to create satisfy customer base.


23-29
4
  • PROBLEMS OF VAT-ROADMAP FOR GST


Mrs. Ann Abraham

Abstract:
One of the most significant reforms initiated in India post independence in the field of tax is the implementation of VAT. Value added tax is a multi point destination based system of taxation with tax being levied on value addition at each stage of transaction in the production/distribution chain.


30-36
5
  • FACTORS INFLUENCING CORPORATE CAPITAL STRUCTURE: EVIDENCE FROM SELECTED REAL ESTATE FIRMS


Venkati Ponnala

Abstract:
This study analyses the explanatory power of the theories of capital structure. In this paper, an attempt has been made to examine the relationship between factors such as age of firm, size of firm, asset structure (tangibility), firm risk, growth opportunity, profitability and non-debttax shield as independent variables and capital structure (leverage of the real estate companies) as dependent variableof the selected real estate firms.


37-52
6
  • ‘AN IMPACT ANALYSIS OF THE KUDUMBASHREE ON THE SOCIO ECONOMIC STATUS OF ITS BENEFICIARIES WITH SPECIAL REFERENCE TO KUMARAKOM PANCHAYAT’


Minnie Mary Ninan

Abstract:
Kerala, the Gods own country, just like any other state of India, too faced inequality in terms of economic growth and development among the various sections of the society. The ultimate victims of inequality were the women, with neither the say nor the income.


53-57
7
  • IMPACT OF INDIA- THAILAND TRADE AGREEMENT ON THE PERFORMANCE OF PLANTATION SECTOR IN INDIA


Aparna V., Dr. Tomy Mathew

Abstract:
Trade Agreements play a significant role in enhancing international trade. They liberalize the trade between the countries through tariff reduction and other measures. This study is conducted to know whether there is any increase in export and import of the plantation sector due to India- Thailand Free Trade Agreement 2003.


58-70
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