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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • A REVIEW ON STRATEGIC ROLE OF HUMAN RESOURCES MANAGEMENT


Burri Uma Shankar

Abstract:
Today in the world, global competition is the basic element to define firms’ strategies as a result industrial economy has been experienced to pass toward to knowledge economy. As being a competitive market development day by day it’s very difficult to enhance sustainable growth for the firms’ side.


1-12
2
  • A STUDY ON EMOTIONAL INTELLIGENCE AMONG THE EMPLOYEES PERFORMANCE OF EMPLOYEES’ STATE INSURANCE CORPORATION


Anupama Pardeshi, Dr. L.K Tripathi

Abstract:
A dramatic change in the nature of work has been reflected from the last four decades of the 20th century. The introduction of IT in the rural and as well as urban areas has changed the working environment of workplace followed by a gigantic budge towards globalization, mergers and acquisitions of many private and public banking organizations, strategic alliances and privatizations of many sectors such as banking and insurance.


13-23
3
  • CURRENT CHALLENGES AND FUTURE PERSPECTIVE: THE INFLUENCE OF ORGANIZATIONAL INTELLIGENCE ON IRANIAN OIL AND GAS INDUSTRY


Hasanain Salim Rasheed

Abstract:
As a remarkable foundation, the oil and gas industry to Iranian economy prepares a distinguished ground to study the impact of organizational intelligence (OI) particularly after lifting sanctions. Stemming from vast diversity, OI depicts the strength and weaknesses on decision making.


24-30
4
  • BRAND AWARENESS IN RURAL MARKETS – A STUDY OF FAST MOVING CONSUMER GOODS IN TELANGANA STATE


Krishna Mahesh

Abstract:
In today’s competitive scenario, business organizations in India are most worried about the future uncertainty. An increasing number of market planners are finding that growing complexity and uncertainty of the environment are difficult to cope up. Behavioral dimension added new complexity to marketing people.


31-44
5
  • MOBILE APPLICATIONS PREFERENCES BY THE USERS OF SMARTPHONE


Prof. Kalgi Shah, Dr. Mamta Brahmbhatt

Abstract:
Most of us can’t imagine leaving home without mobile phones. With their rich features and capabilities, these devices have been fertile ground for the growth of mobile apps. The main objective of this research paper is to find out various factors affecting selection and usage of mobile application. The researchers also have attempted to explore those factors which lead to deletion of mobile application which was installed early.


45-57
6
  • WOMEN CUSTOMERS AND THEIR BEHAVIOURAL PATTERN REGARDING ONLINE SHOPPING


Dr. Nemat Sheereen S

Abstract:
Online shopping is the process of purchasing goods and services over internet. It can be considered as an exchange of time, effort and money for receiving products or services online. This paper explores the influence of online shopping among female customers since shopping online has become the norm and consumers prefer to shop online all over the world due to its gaining advantages.


58-72
7
  • WELFARE ADMINISTRATION IN TELANGANA – A STUDY OF WOMEN WELFARE PROGRAMMES IN NALGONDA DISTRICT


Rajeshwari Annampatla

Abstract:
The status of woman's in Hindu society further declined during the medieval period in the form of Sati among some communities, early marriages and a ban on widow remarriages are became a part of common tradition in India. The entry of Mughal into subcontinent of India is the result on women as the Burka (Parda) practice in Manusmriti the Indian women has limited to kitchen room, but in the Islamic society the women has restricted her freedom within their skin and clothes and butter and bread.


73-83
8
  • AN EMPIRICAL ANALYSIS OF FRAUD PREVENTION AND PROFITABILITY


Dr. Imran Ahmad Khan

Abstract:
The study focusses on fraud prevention as a dimension of audit function on business profitability, effectiveness and efficiency as measures of performance. Primary and secondary data were collected, sample size was randomly selected thirty two listed manufacturing companies from different sectors of the economy.


84-96
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