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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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S.No Particular Pdf Page No.
1
  • A STUDY ON IMPACT OF CELEBRITY ADVERTISEMENT ON CUSTOMERS PURCHASE INTENTION


V. Durga, Dr. R. Thanga Prassanth

Abstract:
This paper aims at investigating the impact of celebrity endorsements with respect to their physical attractiveness, source credibility and congruence on customers’ brand perception and purchase intention.


1-19
2
  • E-GOVERNANCE MOCK-UP: HURDLES IN WAY TO MOUNT


Ms Seema Devi

Abstract:
Information and Communication Technology (ICT) in government sector is gaining its acknowledgement. All governmental services can be accessed through e-governance. As outcome, there is a radical modification in phrase of governance.


20-27
3
  • MODERN WORK ENVIRONMENT AND JOB SATISFACTION MEASURES: A THEORETICAL EXPEDITION


Dr. Budheshwar Prasad Singhraul & (Ms.) Vanita Kumari Soni

Abstract:
Job satisfaction is a current/ burning issue in the Public and Private Sector Organisation. It is the job of the management to see into various aspects regarding job satisfaction which can be related to wages, work hours, work life balance, training and development facilities, promotional and incremental policies, future prospective, work environment, social security and welfare facilities, grievance redressal and relationship between employees.


28-35
4
  • A CRITICAL EVALUATION OF THE AUTOMOBILE INDUSTRY IN INDIA AND ITS IMPACT ON THE DEVELOPMENT OF THE COUNTRY


Mc Anthony I. Attah & Dr. Priya Jindal

Abstract:
The research paper try to examines the performance of Indian automobile industry on the basis of some fundamental analysis and technical analysis to draw the attention of investors of what to look out for before investment decisions are taken.


36-55
5
  • NEXUS BETWEEN NON-PERFORMING ASSETS AND BANK SPECIFIC VARIABLES: A STUDY WITH REFERENCE TO ASSAM GRAMIN VIKAS BANK


Tapashi Dasgupta

Abstract:
Financial institutions are indispensible for the growth and development of any country in today’s world but in a country like India, where still a major portion of the population do not have access to and any account in the most common financial institution “bank”, there amongst all the different categories of financial institutions, banks play the most crucial role; and as such it is necessary to look into the efficiency with which bank operate and to look into its lending portfolio.


56-65
6
  • A STUDY ON ROLE OF RURAL FISHERWOMEN ENTREPRENEUR AND THEIR PROBLEMS (WITH SPECIAL REFERENCE TO NORTH ANDAMAN –MAYABUNDER TEHSIL, ANDAMAN & NICOBAR ISLANDS)


B. S. V. Meera Setty

Abstract:
The entrepreneur is an economic man or woman who may tries to maximize their profits by innovation. Innovation involves problem solving, introduction of new things or make changes in the pattern of goods and services or taking initiative to develop his business and its activities. There are around seven lakh villages in India and also that more than 70% of our population live in villages of half are women.


66-80
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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