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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE ATTITUDINAL ORGANIZATIONAL COMMITMENT AMONG THE ACADEMIC MEMBERS OF THE PUBLIC SECTOR UNIVERSITIES IN SRI LANKA SPECIAL REFERENCE TO SCIENCE FACULTIES


Parana Palliya Guruge Thyagi Pushpika

Abstract:
The purpose of this study was to examine the impact of demographic characteristics on the degree of attitudinal organizational commitment of the academic members of the public sector universities in Sri Lanka. A quantitative method was employed to collect data using a structured questionnaire from academics.


1-14
2
  • SWOT ANALYSIS: A STUDY OF BUSINESS TO CUSTOMERS E-COMMERCE WEBSITES/COMPANIES


Dr. Ashish K. Desai, D. R. Patel, R. B. Patel

Abstract:
SWOT analysis was first time applied in 1960. It stands for Strengths, Weaknesses, Opportunities and Threats.


15-21
3
  • AN EMPIRICAL STUDY ON THE CUSTOMER SATISFACTION OF SELECTED INDIAN PUBLIC AND PRIVATE SECTOR BANKS IN INDIA


Dr. Rameesha Kalra, Ms. Monika Bhatia

Abstract:
With increasing competition and advent of globalization, banking is now-a-days regarded more of a customer-centric service industry and banks have alsorealized that their growth/success depends upon the quality of customer service provided and the overall satisfaction of customers with their bank.


22-45
4
  • CONSUMERS’ PERCEPTION TOWARDS STORE BRAND


Dr. N. Meeran Mydheen

Abstract:
Stores are nowadays expected to establish their brand image for survive in the market. Over the period, stores enrich their services from augment to potential position for this. But it is difficult to struggle with big giant’s concentration on retail sector in recent years.


46-56
5
  • AWARENESS OF EMPLOYEES TOWARDS CSR ACTIVITIES – A STUDY WITH REFERENCE TO ASHOK LEYLAND


Dr. J. Vimal Priyan

Abstract:
CSR is not just about getting involved in some charitable practices or having biological responsibility and a recycling policy. It is about the whole representation of the company which is to be considered, from internal practices to their clients, taking in every step that a business takes during its usual operations.


57-85
6
  • DISTRIBUTION OF FERTILIZER IN COOPERATIVE MARKETING SYSTEM (SPECIAL REFERENCE C.G. STATE CO-OPERATIVE MARKETING FEDERATION )


Dr. DHARMENDER SINGH, Dr.HARJINDER PAL SINGH SALUJA

Abstract:
Agricultural co-operation and distribution of fertilizers Agricultural work in India is very active and dense. The distribution of chemical fertilizers in India is chiefly done by cooperative societies in resent.


86-96
7
  • A STUDY ON FOREIGN DIRECT INVESTMENT IN INDIA


Dr. Yellaswamy Ambati

Abstract:
Foreign direct investment (FDI) in India is the major monetary source for economic development in India. Foreign companies invest directly in fast growing private Indian businesses to take benefits of cheaper wages and changing business environment of India.


97-107
8
  • GREEN ACCOUNTING PRACTICES IN BMW GROUP


Dr. T. Durga Prasad

Abstract:
Green accounting practices is a part of sustainability development. Sustainability development stands for entrepreneurs are not priority about profit performance they will balance with profit performance to social activities.


108-115
9
  • THE IMPACT OF JAPAN-INDONESIA EPA ON JAPAN’S DIRECT INVESTMENT IN INDONESIA AND INDONESIA’S EXPORT IN AUTOMOTIVE AND AUTOMOTIVE PARTS INDUSTRIES


Dr. Hendry Litou

Abstract:
Ten years have passed since Japan and Indonesia signed the Japan-Indonesia Economic Partnership Agreement (JIEPA). This paper reports the findings of a study examining the impact of JIEPA on Japanese outward FDI position in Indonesia and Indonesia’s export value in automotive and automotive parts industries.


116-138
10
  • INVESTMENT EVALUATION OF SELECTED MUTUAL FUND WITH SIP AND NIFTY INDEX- AN EMPIRICAL STUDY.


Mr. Sriyank Levi, Dr. Anil Kumar G Garag

Abstract:
Interment is a every individuals necessity because of inflation and time value of money as the time decay will reduce the buying power of an individual, Out of diverse choice of investment avenues at present, the mutual fund is the most reliable and suitable investment vehicle for most common man as it offers an opportunity to invest in a diversified assets yet it is proficiently managed my portfolio managers and at a comparatively low in transaction cost.


139-149
11
  • GST- REMARKABLE REFORM BUT FULL OF CHALLENGES


Mrs. Swati Kedia

Abstract:
Taxation system always has been the most essential part of our system. From time to time government has taken vital steps in the reforms of the taxation system .


150-167
12
  • MAKE IN INDIA: A FOCUSED APPROACH ON COMPETITIVE ADVANTAGE


Dr. Richa Sinha

Abstract:
The paper aims to evaluate and examine the ‘Make In India’ programme of the Government of India and in the same breath suggesting various avenues and key focal points which if emphasized and concentrated upon will require least possible efforts in attracting businesses from around the world to come to India and to treat India as an attractive investment destination.


168-179
13
  • MINOR FOREST PRODUCTS AS A SOURCE OF LIVELIHOOD OPTION FOR FOREST DWELLERS


Parmeshwar Singh Maravi, Dr. Satish Modi

Abstract:
Minor forest products (MFPs) have attracted considerable global attention due to the significant role played in benefiting people and industries. It is a well-established fact that most tribals and villagers who live in forest regions depend on MFPs as the source of their livelihood.


180-188
14
  • GREEN HUMAN RESOURCE MANAGEMENT INITIATIVES IN INDIA -AN OVERVIEW


DR RANA ZEHRA MASOOD

Abstract:
In today‟s corporate world, the concepts like global competition, scientific changes and development, communication, environment, and environmental problems are getting more and more common in everyday life with the hastening of globalization.


189-200
15
  • PSYCHOLOGY OF CONSUMER BUYING BEHAVIOUR PSYCHOLOGY TO PURCHASE DURABLE GOODS: A CASE STUDY


Prof. Dalvir Singh

Abstract:
Without enforcement of strategic marketing policies and machinery, a product can’t move from manufacturing to consumption point. Every consumer want to get consumer surplus and maximum satisfaction in case of purchase of durable and non-durable goods.


201-210
16
  • PARADIGM SHIFT IN THE ROLE OF HUMAN RESOURCE PRACTICES IN THE COMING DECADE


Dr. Amol Murgai

Abstract:
The global business environment has seen a major transformation over the past couple of decades. Rapidly changing global business dynamics have led to a major shift in the way the human resources function works, especially in organizations in developing economies.


211-219
17
  • PERCEPTION OF SERVICE QUALITY AND OVERALL SATISFACTION OF THE MAJOR PORT USERS IN TAMIL NADU


L. Prakash, Dr. B. Thangaraj

Abstract:
The economic development of any nation depends primarily on the important role played by industrial sector. the quality of life mainly comes from the macro-economic prosperity.


220-232
18
  • ROLE AND IMPACT OF STRATEGIC MANAGEMENT ON MODERN BUSINESS


Dr. Dilip B. Patil

Abstract:
Strategy is determination of the basic long- term goals and objectives of an enterprise and the adoption of the course of action and the allocation of resources necessary for carrying out these goals. In management, the concept of strategy is mostly taken in a slightly different from rather than in military form, it is taken more broadly.


233-239
19
  • THE INFLUENCE OF SERVICE ATTRIBUTES OF BEAUTY PARLOUR EMPLOYEES ON THE CONSUMER BEHAVIOUR OF URBAN WOMEN CONSUMERS IN INDIA


Vidya B. Panicker, Dr. Khalil Ahmad Mohammad

Abstract:
The beauty services industry is growing exponentially in India since the last few decades. The reason being the changing demographics within India due to globalisation, opening up of the Indian economy and urbanisation.


240-258
20
  • IMPORTANCE OF ENERGY SECTOR IN PRESENT WORLD (AN EMPIRICAL STUDY BASED ON IMPORTANCE OF ELECTRICITY IN SELECTED COUNTRIES)


Dr. (Prof.)Sharad KumarGoel, Vinod Soni

Abstract:
There is direct relationship between input and the output. Quantum of the input directly affects the quantum of the output.


259-268
21
  • ROLE OF COMMUNITY MANAGED SUSTAINABLE AGRICULTURE (CMSA) IN IMPROVING THE LIVELIHOOD OF THE POOR RURAL WOMEN.


Dr. Kakoli Adhikari

Abstract:
To sustain agriculture based livelihoods with multiple livelihood options. To reduce cost of cultivation by avoiding chemical pesticides and fertilizers.


269-276
22
  • STUDY OF ONLINE BANKING SECURITY MECHANISM IN INDIA: TAKE ICICI BANK AS AN EXAMPLE


M. Manidayanand, Dr. K. Neelamegam

Abstract:
Internet banking has gained wide acceptance internationally and seems to be fast catching up in India with more and more banks entering the fray. online banking is defined as the use of Internet as a remote delivery channel of banking system services via the World Wide Web.


277-294
23
  • ROLE OF STRESS AND INTENTION TO STAY AMONG BPO EMPLOYEES


Poornima Vm, Dr Ravikumar T

Abstract:
Business Process outsourcing (BPO) provided possibilities for employment to a large variety of persons with numerous talent units in India. The enterprise is plagued with the aid of high employee attrition it gives sleepless nights to Human Resources managers.


295-312
24
  • IMPACT DEMONETIZATION ON MSMEs


Dr. Karigoleshwar

Abstract:
Demonetization has negatively impacted job creation by hurting small and medium enterprises (SMEs). Demonetization is the act of stripping a currency unit of its status as legal tender.


313-318
25
  • A STUDY ON E-BUSINESS


Dr. Yellaswamy Ambati

Abstract:
Electronic Business, also known as "e-Business". e-Business", is the utilisation of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and hence can be seen as one of the essential activities of any business.


319-329
26
  • A STUDY ON INFLUENCE OF DEMOGRAPHIC VARIABLES IN BRAND PREFERENCE IN NEWSPAPER


Dr. P. T. Vijayarajakumar, Ms. B. Chitra, Dr. G. Bhuvaneswari

Abstract:
In any field of research studies, demographic variables have more impact on the particular research. In brand preference studies, the demographic variables decide the market share.


330-339
27
  • EQ & IQ CONNECTION: EVIDENCE FROM HR PRACTICES OF SAUDI BANKS


Dr. Mohammad Tariq Intezar

Abstract:
Recent workforces not recognize the autocratic style often adopt by leaders; EQ and IQ become a vital part of today’s leaders to meet the momentous challenges in any sector. In the post industrial revolutions the high IQ (Intelligence Quotient) become the prime consideration for the selection of employees.


340-348
28
  • DETERMINANTS OF SHOPPING BEHAVIOR OF CONSUMERS IN SHOPPING MALLS: AN EXPLORATORY STUDY IN CHHATTISGARH


Pratibha Rai, Dr. (Mrs) B. B. Pandey

Abstract:
The main purpose of this study is to identify the factors influencing shopping behavior of consumers in shopping malls.


349-362
29
  • TO EXAMINE THE ROLE OF CONVENIENCE IN ADOPTION OF E-SHOPPING- A STUDY IN HARYANA


Rajni Bala, Dr. D.P. Singh

Abstract:
Online shopping is a recent phenomenon in the field of e-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line.


363-375
30
  • “A STUDY ABOUT GREEN ACCOUNTING”


Prathima. K

Abstract:
Responsibility towards environment has become one of the most crucial areas of social responsibility. Recent years have witnessed rising concern for environmental degradation, which is taking place mainly in the form of pollution of various types, viz. air, water, sound, soil erosion, deforestation, etc.


376-383
31
  • EFFECT OF ADVERTISING ON BUYING BEHAVIOUR IN RELATION TO BRANDED APPAREL


Dr. Manoj Kumar Singh

Abstract:
The buying behaviour is strongly influenced by the image of the brand which is built by the advertisement of the products.


384-389
32
  • DOMESTIC INTEGRATION: AN EMPIRICAL INVESTIGATION OF THE SELECT SEGMENTS OF INDIAN MONEY MARKET


Hirak Ray, Joy Sarkar, Debashree Dey

Abstract:
In the literature of „financial integration‟, cointegration of domestic markets, especially the segments of money market has escaped adequate attention of the researchers. The issue is vital as the absence of integration at the „base level‟, like the money market, may deny the economy from the benefits of domestic, regional and international integration of financial markets.


390-416
33
  • PERFORMANCE PERSISTENCE IN INDIAN MUTUAL FUNDS USING DATA ENVELOPMENT ANALYSIS


Dr Vipul Sharma, Dr Geetika Sharma

Abstract:
The paper aims at observing improvements and stability in the efficiencies/ performance of mutual funds of India over successive time periods. It proposes a methodology to test the dependence of future performance of mutual funds on their past performance of the selected mutual funds.


417-431
34
  • Role of Microfinance in Women Empowerment


Prof. Sultan Singh and Amandeep Kaur

Abstract:
The present study attempts to analyse the role of microfinance in women empowerment in selected districts of Haryana. Primary data have been collected through pre-tested structured questionnaire. For the purpose of data collection, a sample of 200 women beneficiaries is taken from four districts of the state Sirsa (50), Kaithal (50), Rohtak (50) and Gurgaon (50) of Haryana on the basis of judgment sampling.


432-442
35
  • INDIA A HUB FOR MEDICAL TOURISM


Ourooj Safi

Abstract:
Indian medical tourism has become famous worldwide and is one of the most preferred health destination by foreigners. Medical tourism plays an important role in developing the economy by earning foreign currency.


443-448
36
  • CONSUMER BUYING BEHAVIOUR AND THEIR LEVEL OF SATISFACTION ON GREEN PRODUCTS WITH SPECIAL REFERENCE TO SELECTED DISTRICTS OF TAMILNADU


Dr. S. POONGODI And S. GOWRI

Abstract:
There has been a rapid growth in economy with the increase in the consumption across the world. This over consumption has resulted in the deterioration of the environment. The consequences of this environmental degradation has resulted in pollution, global warming etc., which has become a cause of public concern which in turn lead to the green movement for the preservation of environment.


449-464
37
  • A STUDY ON INSURANCE IN INDIA


Dr. Yellaswamy Ambati

Abstract:
Insurance in India refers to the market for insurance in India which covers both the public and private sector organisations. It is listed in the Constitution of India in the Seventh Schedule as a Union List subject, meaning it can only be legislated by the Central government.


465-472
38
  • Intraday Opening Range Price Action Study: Leveraging Nifty Volatility


ADARSH MOTWANI

Abstract:
Short range Intraday trading is often mapped with the factors of accuracy and timing dealing in high leverage and high volume of trades and high risk and reward. This research paper projects a study of technical analysis which deals in highvolatility frequent constituents of Nifty 100 index


473-480
39
  • NEW PROSPECTS IN ACCOUNTING


Mukesh Saha

Abstract:
Say the word 'accounting' and every one of that comes to most people groups' brains are numbers and computations.


481-484
40
  • Recent Trends in E-MARKETING


Mukesh Saha

Abstract:
E-marketing or e-mail marketing is that the act of causing a poster message, generally to a bunch of individuals, through email. In its broadest sense, each email sent to a possible or current client may well be thought of email marketing


485-490
41
  • Role of Microfinance in Women Empowerment


Prof. Sultan Singh Amandeep Kaur

Abstract:
The present study attempts to analyse the role of microfinance in women empowerment in selected districts of Haryana. Primary data have been collected through pre-tested structured questionnaire. For the purpose of data collection, a sample of 200 women beneficiaries is taken from four districts of the state Sirsa (50), Kaithal (50), Rohtak (50) and Gurgaon (50) of Haryana on the basis of judgment sampling. The collected data were analyzed with the help of Kruskal Wallis H-Test and Ranking method.


491-500
42
  • Impact of travel destination factors on travel destination choice: An empirical investigation of Indian Travelers


Prof. Kishor Chandra Sahu, Krishna Sruthi Unni K.

Abstract:
Travel is claimed to be one of the most favorite leisure or stress buster round the globe. The question of how people consume travel and tourism products has become a focal point in tourism research in the past two decades


501-512
43
  • A CRITICAL STUDY ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF MAJOR LISTED COMPANIES IN INDIA IN THE LIGHT OF NEW COMPANIES ACT, 2013


Megnath Routh, Dr. Amit Majumdar

Abstract:
Section 135 of the companies act 2013 regarding corporate social responsibility is a path toward development of society through corporate organizations, enacted by the Ministry of Corporate Affairs through Companies (Corporate Social Responsibility Policy) Rules, 2014.


513-523
44
  • WOMEN EMPOWERMENT AND WELFARE PROGRAMMES IN INDIA


SRIDEVI SANDA

Abstract:
Present status of women in the society indicates that the status and privileges enjoyed by them are not in proportionate to their contribution for the development of society. Majority of the women are subjected to all kind of humiliation


524-529
45
  • Impulse Buying Behavior of Women towards Non-Durable Goods in National Capital Region (NCR)


Purnima Raina1 Dr. Bhawna K. Sindhwani2

Abstract:
Impulse Buying is defined as “any purchase which a shopper makes but has not planned in advance” and this is a very important part of consumer buying behavior. Presently women in National Capital Region have economic power unlike many years ago when they had little education and there


530-537
46
  • Impulse Buying Behavior of Women towards Non-Durable Goods in National Capital Region (NCR)


Purnima Raina1 Dr. Bhawna K. Sindhwani2

Abstract:
Impulse Buying is defined as “any purchase which a shopper makes but has not planned in advance” and this is a very important part of consumer buying behavior. Presently women in National Capital Region have economic power unlike many years ago when they had little education and there


530-537
47
  • “Impact on Financial Rewards and Motivation towards Employee’s Satisfaction has resilient effect on Success of the Organization”


Amita Gupta1 Dr. Pravin Ghosekar2

Abstract:
Employee satisfaction is considered weighty. When it, come to define organisation success. Employee’s satisfaction is central concern particularly in the service industry, Need to enhance employee satisfaction is critical because it is a key to business success of any organisation.


538-547
48
  • Assessing the Level of Self-Efficacy among Higher Education Educators in Madurai City


Dr. R. Tamilmaran

Abstract:
Self-efficacy has become a significant topic of investigation in both the psychological and in organizational literatures.Self-efficacy is the faith in one's effectiveness in performing a specific task


548-556
49
  • Challenge Of Inclusive And Equitable Growth In Economy


ROOP RAJ

Abstract:
Economy has been the cause of and the solution for our present day problems. It has brought material prosperity to some, but at the expense of others both within and across national boundaries.


557-565
50
  • AN EMPIRICAL TESTING OF CAPITAL ASSET PRICING MODEL


Dr. Imran Ahmad Khan

Abstract:
The study calculated the (historical) betas of listed stocks in the tyres sector of the National Stock Exchange over a 13-year period (2005-2017). The beta estimation of listed stocks showed that the beta content of the entire sector ranges between 1.04% and -0.13 or between 6.78 and -2.31% providing an average beta content of 0.37 or 1.50% of the total risk for the sector.


566-584
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