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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • WOODEN HANDICRAFT – A START-UP PROJECT


Dr.V.Kannan, J. SheebaPriyanga

Abstract:
The handicrafts sector is playsimportant role for the Indian economy as it is one of the largest employment generators and accounts for a significant share in the country’s exports. This research explains about Wooden Handicraft.


1-11
2
  • AN EMPRICAL STUDY ON THE CONSUMER PERCEPTION IN FOOD RETAIL SECTOR REGARDING PRIVATE LABEL BRANDING IN CHENNAI CITY


Ms. Bhuvaneswari U, Dr. S. Jayalakshmi

Abstract:
The Global food retail sales shall be exceeding $4 trillion annually, as per the US Department of Agriculture. The Industry sales have been expected to grow around 6.1% annually till 2020, according to Persistence Market Research all these parameters are being driven by the rise in incomes and the population growth in countries such as China and India.


12-23
3
  • A STUDY OF DIGITAL PAYMENT SYSTEM: CHALLENGES AND REMEDIES


Dr. Shyam Jivan Salunkhe

Abstract:
In the last year NDA lead Government and Prime Minister Mr. NarendraModi, announced to making India digital country and introduced concept of “Digital India” after few days before PM Mr. Modi made announcement of demonetization and withdraw Mahatma Gandhi series big denomination currency notes of Rs. 500 and Rs. 1000 and introduced new currency notes of Rs. 500 and Rs. 2000, Mahatma Gandhi series.


24-36
4
  • ADVERTISING SLOGAN – IT’S EMPHASIS AND SIGNIFICANCE IN MARKETING


Dr. A. Padrakali, Mrs. K. Chitra Chellam

Abstract:
Slogans on various aspects and significance of advertising slogans in marketing. A slogan is a very single word or a group of words regularly used by the advertiser to impress upon the readers, a basic idea about the product.


37-46
5
  • EFFECT OF TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF VIHIGA COUNTY GOVERNMENT, KENYA


Linda AnzemoOgola., Anyira FrancisAngogo.

Abstract:
While most devolved systems of government in Kenya have strategic plans bearing their vision, mission and objectives set to be achieved, their service delivery fall below customers’ expectations. Good strategic plans put in place require good implementation which is steered by transformational leadership thus the need for this study.


47-61
6
  • ROLE OF NETWORK MARKETING IN EDUCATIONAL INSTITUTIONS


V. Siva Sankaran,

Abstract:
The Ultimate goal of any advertising campaign is to increase the brand awareness especially with the introduction of new brands. The various attributes of brands should be properly positioned, consistent; delivering the core benefits, pricing strategy is based on consumer perceptions of value.


62-72
7
  • CUSTOMER SATISFACTION IN RETAIL BUSINESS: A COMPARATIVE STUDY ON BIG BAZAAR AND SELECT RETAIL OUTLETS IN BANGALORE URBAN DISTRICT


Mr. Thammannagowda, Dr. D. Govindappa

Abstract:
The Retailing can be derived as the interface between the producer and the end customer buying for personal consumption. This limits direct interface between the manufacturers and institutional buyers such as the government and other bulk customers.


73-86
8
  • DEMONETISATION- IMPACT ON INDIAN ECONOMY


Dr. S. Devi

Abstract:
Government of India demonetised the currency as a tool to fight against corruption and black money which were considered as the major problems of Indian economy. With the completion of one year since demonetisation this would be the right time to analyse its effects on Indian economy.


87-95
9
  • EFFECTS OF DEMONETISATION ON DIGITAL PAYMENTS AND SETTLEMENTS IN INDIA


Dr (Mrs.) Padmasani, K. Tamilselvi

Abstract:
Reserve Bank of India, in line with its vision of encouraging electronic payments, achieving a less-cash society, providing safe and secure payment systems safer and secure, has geared its policies relating to the payment systems accordingly.


96-106
10
  • DEMONETIZATION-IMPACT, ISSUES, CHALLENGES ON INSURANCE INDUSTRY IN INDIA


Bhavya kannaiah

Abstract:
The recent demonetization of Rs 500 and Rs 1,000 currency notes by the government of India dealt a big blow to cash hoarders and the parallel black economy. The insurance sector will see little impact and for a short duration.


107-116
11
  • IMPACT OF INTEREST RATES ON INDIAN STOCK MARKET


Naresh Kedia, Prof. (Dr.) Anil Vashisht

Abstract:
Stock exchange and interest rate are two key factors of economic growth of a nation. The effects of interest rate on stock exchange provide significant implications for monitory policy, risk management practices, financial securities valuation and government policy concerning financial markets.


117-129
12
  • INDIAN MYTHOLOGICAL LEADERSHIP- A CONTEMPORARY VIEW


Markanday Ahuja, Anuj Ahuja, Ajay Bamba, Jaspreet Bajaj

Abstract:
Leadership is the seedling to influence others behavior towards the realization of goals. Through leadership an executive can guide, direct and persuade the performance and effort of others towards achievement of precise goals in a particular situation.


130-138
13
  • CAN ETHICS AND RETURNS MOVE TOGETHER?


Ritika Gupta

Abstract:
Ethical investing is a recent investment niche emerging in India. It emphasize on consistency of investments with one’s values and morals. It has gained popularity among institutional and individual investors due to increase consciousness and awareness about how businesses are exploiting society, environment and law for their own benefits.


139-148
14
  • BEFITTING USE OF GOOGLE WILL UPSHOT IT’S BOON


Dr. Kiruthiga.V

Abstract:
Google is one of the world’s most valuable search engine that mankind has ever seen. It is the world’s largest used search engine site. It is playing a major role in imparting education and knowledge to all.


149-153
15
  • SUPERSONIC GEN „Y‟ WORKFORCE DRIVING SUCCESS


Maj Gen (Dr) SC Jain, VSM(Retd)

Abstract:
The paper examines the few emerging enviornment and attitude of Gen ‘Y’. And any idea designed for success in the 20th century is doomed to failure in the 21st century. 70-80% of jobs will disappear in the next 20 years.


154-160
16
  • PUBLIC DEPOSITS: TRENDS & INNOVATIONS


Prof. Mahesh Kumar Soma

Abstract:
Working capital constitutes one of the important aspects of successful financial management in a business organization. It is extremely important for the smooth running of the organization and a company has to take adequate care to plan its short term financial requirements.


161-177
17
  • INFLUENCE OF RETARGETED ADVERTISEMENTS ON CONSUMER PURCHASE INTENTIONS IN ONLINE RETAIL WEBSITES


Preetha R, Dr. Jacob Joseph K

Abstract:
As internet technology continues to evolve, the usage of marketing and advertising online are continuously increasing every day. Since online advertising are more cost effective compared to television ads, companies use this medium to reach out to a large number of consumers in short duration.


178-188
18
  • EMPOWERING WOMEN THROUGH MICROFINANCE- BOON TO THE ECONOMY


Binita Nanda

Abstract:
Under the drop down theory in the planning method it was expected that women will be equally benefitted along with men. However, this has been belied by the actual development.


189-195
19
  • ROLE OF CORPORATE COMMUNICATION TOOLS IN ENHANCING JOB SATISFACTION IN PUBLIC SECTORS


Sandhya G. Krishnan

Abstract:
The Public Relations and Corporate Communications department strongly support various in-house and external events, through various CORPORATE COMMUNICATION tools the image of Public Sector Organizations.


196-217
20
  • INVESTORS ATTITUDE TOWARDS MUTUAL FUNDS


Dr. Rajat Singla, Mr. Parveen Kumar

Abstract:
The Indian financial system based on four basic components like Financial Market, Financial Institutions, Financial Service, Financial Instruments. All are play important role for smooth activities for the transfer of the funds and allocation of the funds.


218-241
21
  • INTRODUCTION TO DIRECT FOREIGN INVESTMENT IN INDIA IN RETAIL SECTOR


Ch. Siva Priya, C. Supriya

Abstract:
Foreign direct investment plays a fundamental role in the development of the Indian economy. It is an integral part of the global environmental system.


242-254
22
  • A COMPREHENSIVE STUDY ON THE CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF SELECTED TEA COMPANIES IN THE NORTH-EASTERN INDIAN REGION


Sree Indranil Chatterjee, Dr. Amit Majumdar

Abstract:
Corporate Social Responsibilities is a buzzword in present corporate and academic literature. CSR defined as the ethical behavior of a company towards the society manifests itself in the form of such noble programmes initiated by for-profit organizations.


255-269
23
  • A STUDY ON FEASIBILITY OF FINANCE SCHEMES OFFERED BY TATA MOTORS PASSENGER CAR WITH REFERENCE TO GONDIA CITY


Dr. Bhavesh jasani

Abstract:
To sell any product in the marketing it is necessary to satisfy our customers. Any company who has its great brand value can survive only because of its customers satisfaction.


270-276
24
  • CREATING APTITTUDE OF LABOURERS IN MATERIAL ADMINISTRATION


Meda Ranjith Kumar

Abstract:
Materials management is a total concept involving an organizational structure unifying into a single responsibility, the systematic flow and control of material from identification of the need through customer delivery.


277-283
25
  • E- BANKING IN RURAL AREAS-NEED OF THE CURRENT SCENARIO


Neena Brar

Abstract:
Banking in India originated in the last decades of the 18th century. The IT revolution had an immense impact on the Indian banking system.


284-294
26
  • A STUDY ON ATM SERVICES OFFERED BY SBI WITH REFERENCE GONDIA RAILTOLI BRANCH


Prof. Rakesh Khandelwal

Abstract:
In past decades we are very much familiar with money transaction with banks. Banks are the most trusted source of money transaction.


295-303
27
  • SIGNIFICANCE OF MARKET SEGMENTATION IN IMPROVING CUSTOMER SATISFACTION AND RETENTION: IN CASE OF FINANCIAL SERVICE COMPANIES


Dr. Manju Rani

Abstract:
This paper looks at the use of market segmentation as a tool for improving customer satisfaction in financial service delivery. Financial service companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool.


304-315
28
  • RELATIONSHIP BETWEENSTOCK MARKET INDEXAND FOREIGN EXCHANGE RATE AFTER DEMONETISATION IN INDIA


Dr. Rajesh Tiwari, Dr. Khemchand, Dr. Bimal Anjum, Manish Phuyal

Abstract:
The paper analyses the impact of demonetisation on stock market and foreign exchange rate. The secondary data is used for the study. The BSE Sensex is used to assess the impact of demonetization.


316-326
29
  • A STUDY OF HR RECORDS, RESEARCH AND AUDIT TO KNOW IT’S IMPACT ON PERFORMANCE OF AN ORGANIZATION WITH REFERENCE TO HONDA COMPANY (KAMDHENU AUTOMOBILES), GONDIA


Prof. Trupti K.Patel

Abstract:
Human beings are the essential factors of any organization. Without sufficient number of employees it is impossible for any organisation to survive and grow.


327-336
30
  • IMPACT OF ENVIRONMENT ACCOUNTING ON FINANCIAL PERFORMANCE OF SELECTED QUOTED COMPANIES


Olasupo Sunday Festus Akinselure, Oluwafemi Philip

Abstract:
Most oil and gas quoted companies in Nigeria have often given insufficient attention to the communities where they operate, this is usually because of the need to regularly increase their profit maximization strategy


337-348
31
  • Law of Privacy in UK: A Study


Prof (Dr) Mukund Sarda

Abstract:
1. Privacy Jurisprudence in UK has been mostly developed by judiciary and a minor contribution by legislature. Barring an exceptional case, where the right to privacy has been ruled out in English law,


349-352
32
  • Work-Life balance of Public Sector Bank Employees – A Factor Analysis


* Ms.Aarti Verma ** DR.Rajesh Bagga

Abstract:
Work and Family are two important aspects of an individual’s life. Nowadays due to globalization of business, privatization, involvement of female workers with long working hours employees have to spend more time at work place rather than at home which ultimately leads to work life conflicts.


353-360
33
  • POSITIVE AND NEGATIVE IMPACT OF DEMONETIZATION


Mukesh Saha

Abstract:
Dark cash resembles 'Asura Raktabija' which can't be annulled with only one blow. We need to strike on it's powerless point over and over and need to guarantee that it ought not conceived again to totally annihilate it


361-366
34
  • PREFERENCE OF DEPRECIATION METHOD(S) BY COMPANIES REVALUING THEIR ASSETS: A SCENE OF INDIAN INDUSTRY


Dr. Rupinder Singh

Abstract:
Revaluation of fixed assets is one of the practices which give some relief to industry in the time of rising inflation. In India since no companies are using inflation adjusted accounts, not more,


361-369
35
  • INFLUENCE OF ATTITUDE ON CONSUMPTION OF COSMETICS BY WOMEN CONSUMERS


CHANDRIKA. A Dr. JOJI ALEX

Abstract:
Attitude expresses a consumer’s feeling of like or dislike about a product or service offering and the marketing mix. Attitude can be positive or negative. Attitudes are usually stable but can be changed. Attitudes are developed out of self-experience.


370-383
36
  • An Empirical Investigation of the Relationship between Drivers of Value Creation and Financial Performance of Technology driven firms


Prof. J.K. Sharma Doa Naqvi

Abstract:
The purpose of this paper is to analyze the relationship between the tangible and intangible drivers of value creation and the measures of traditional financial performance in technology driven pharmaceutical industry.


384-403
37
  • PURCHASE AND REPURCHASE THE PRODUCT TO ENHANCE REPURCHASING BEHAVIOUR” ----AN EMPIRICAL STUDY WITH SPECIAL REFERENCE OF PACKAGED MILK IN CHENNAI


Mrs. C. T. Neena Mary, Dr R Rethina Bai,

Abstract:
This paper studiesrelationships between consumer,purchase behaviour, with empirical data on repurchasingbehaviour. The analysis reveals a strong relationship between customer behaviour and repurchase behaviour. Hence forth, the researcher havetaken the packaged milk in Chennai for the study.


404-418
38
  • Challenges faced by the employees towards E-Banking services: Study with reference to ICICIBank of Mangalore City


Sowmya K

Abstract:
This paper highlights the challenges faced by the employees towards e-banking services. E-banking is an electronic banking system, which enables the employees to use electronic banking system instead of traditional banking method


419-427
39
  • INFORMATION ASYMMETRY IN THE CORPORATE SECTOR AND THE ROLE OF SEBI IN REDUCING IT-A STUDY IN RELATION TO THE CAPITAL STRCUTURE THEORIES


Sonia Viswam

Abstract:
The role of SEBI is indispensable in a country ruled by civil law. The presence of an enforcement agency is necessary where the legal structures are rigidly and not evolving from the precedence.


528-538
40
  • FINANCIAL INNOVATION AND SUSTAINABILITY OF STATE BANK OF INDIA –AN APPLICATION OF MULTIPLE DISCRIMINANT ANALYSIS


Dr.P.N.Harikumar, Dr.Susha D

Abstract:
This study looks at the various forms of financial innovations that have continuously taken place in the provision of financial products /services in India over a period of 5 years.


539-548
41
  • BHAGAVAD-GITA: OCEAN OF MANAGEMENT THOUGHTS FOR THE CORPORATE WORLD


Dr. Reeta Arora

Abstract:
Today the corporate world is keenly looking to various religious and spiritual scriptures, classics, epics and literary masterpieces for drawing various management and leadership lessons for the training, benefit and development of HR.


549-555
42
  • PURPOSE OF CHARGING DEPRECIATION: AN INDIAN PERSPECTIVE


Dr. Rupinder Singh

Abstract:
Purpose of charging depreciation is an important consideration for providing depreciation. The present study has tried to find out the views of corporate sector regarding the purposes of charging depreciation.


556-563
43
  • SPORTS- THE MEDIUM OF SOCIAL RESPONSIBILITY SERVICES: A CASE STUDY OF CENTRAL COAL FIELDS LIMITED (CCL)


Suchaita Saha, Ankan Banerjee, Dr. Asish Paul

Abstract:
important role for the physical, mental and emotional development of people. Sporting activities leads to a healthy lifestyle which helps in improving productivity. The benefits, derived from sports, are immense. Active participation in


564-574
44
  • Challenges in Demand Side Management in Smart Power Grid: A Review


Anant Gupta1, Dr. Akhilendra Yadav2,

Abstract:
A power system can be seen from two sides i.e. from supply side and from demand side. Now days, Demand Side Management (DSM) is emerging as important part of Smart Grid. In this paper, we study and analyse the challenges seen are load scheduling,


575-582
45
  • WORK-LIFE BALANCE OFPUBLIC SECTOR BANKEMPLOYEES– A FACTOR ANALYSIS


MS.AARTI VERMA, DR. Rajesh Bagga,

Abstract:
Work and Family are two important aspects of an individual’s life. Nowadays due to globalization of business, privatization, involvement of female workers with long working hours employees have to spend more time at work place rather than at home which ultimately leads to work life conflicts.


583-591
46
  • Challenges faced by the employees towards E-Banking services: Study with reference to ICICIBank of Mangalore City


Sowmya K,

Abstract:
This paper highlights the challenges faced by the employees towards e-banking services. E-banking is an electronic banking system, which enables the employees to use electronic banking system instead of traditional banking method


592-600
47
  • A STUDY OF INCOME COMPOSITION OF THE FARMERS IN BERI BLOCK OF JHAJJAR DISTRICT


Dr. Yogesh

Abstract:
India is a developing country where increasing poverty, unemployment, inequalities, inflation and so many severe economic problems are the concerns of mankind. More than 60 percent of our population earns livelihood from agriculture sector.


601-608
48
  • Impact of E-Banking on Financial Performance of Commercial Banks: An Analytical Review


Neha Rani,

Abstract:
Increase in Competition and the continuous changes in information technology fuels the need for commercial banks to innovate in products, services, and delivery channels. Commercial banks are investing heavily into banking technology due to increase in consumer demands


608-620
49
  • Role of Financial Sector in Indian Economy- An Analytical Study


Abhaykumar Gasti

Abstract:
The financial sector plays a crucial role in the economy, and evidence shows that liberalisation can improve financial sector performance, with knock-on benefits for the rest of the economy. However, there are also risks associated with liberalisation, for example in relation to financial stability, and access to financial services


621-628
50
  • A study of Factors Affecting the Satisfaction level in E–banking


Jaideep Sharma Dr. V K Kaushik

Abstract:
Owing to the high costs involved in increasing the current client base, one of the main goals of banks and other financial services providers, which operate through the internet, should be to develop customer satisfaction in order to improve their results


629-635
51
  • A Study on Social Financial Products in a National Financial Inclusion- Through MUDRA YOJANA


Dr. K. Manjunatha Prof. K.M. Mahesh

Abstract:
Society is a system that provides a healthy environment for all the living beings. It is a web of social relationships that are dynamic in nature. But in the present scenario, there are certain emerging social issues like illiteracy, poor healthcare facilities, mobilization of small savings, old age problems, employment etc.


636-642
52
  • Performance of LIC and other Private Player (Special reference to HDFC, BAJAJ, ICICI and SBI Life Insurance)


Mukesh Kumar

Abstract:
Journey started of insurance sector on 1st of September 1956. As we know that since beginning insurance sectorplayingsignificant role to insuring the life of human


643-654
53
  • Developing a Multiple-Item Scale for Assessing Adoption of LED Lights: Special Reference to Mumbai District of Maharashtra, India


Mr. Anand Hindolia Dr. Nivriti Grover Mishra

Abstract:
It is well recognised fact that there is no life without light, the principal source of lightin solar system is Sun which provides natural light to our mother planet earth


655-665
54
  • INFLUENCES OF PERSONALITY TRAITS ON THE OCCUPATIONAL ROLE STRESS OF PROFESSIONALS: AN EMPIRICAL STUDY WITH REFERENCES TO COCHIN, KERALA


Ms. Shamsi Sukumaran Kunnathully Dr. P. Krishna Kumar,

Abstract:
Personality traits of individuals might have significant influence on the intensity Occupational Role Stress; it is worthwhile to explore the influence of personality traits on the Occupational Role Stress.


666-671
55
  • Comparative Analysis of Punjab and Haryana Economy


Amarjeet Singh* and Jaspal Singh#

Abstract:
The structure of Punjab and Haryana economy has changed; agricultural, industry and service sectors which provides the scenarios of both states, as observed that the share of agriculture has declined from 48.6 per cent to 24 per cent in Punjab and 51.3 per cent to 16.3 per cent Haryana in 2014-15


672-684
56
  • “The Impact of Brand equity on Business and customer perception”


Palwinder Kumar Dr. (Prof.) Shelly Rekhi

Abstract:
Customers are more educated than past, they evaluate branded and unbranded product in termsof quality and price.The paper is illustrating purpose of creating brand and focuses on the analysis of the brand associations with the mind of consumers and how it helps to build a strong brand in order to get financial benefit by using brand equity


685-694
57
  • Human Rights and Economic Development


Dr Pushp Deep Dagar

Abstract:
Economists often assume that because the international human rights framework is a normative framework i.e. relating to things that ought to be the case, insufficient attention is given to costs and other types of feasibility constraints


695-701
58
  • A STUDY ON PROFITABILITY ANALYSIS OF SELECTED IT COMPANIES IN INDIA


Dr.T.AMBIKA

Abstract:
Financial Performance in broader sense refers to the degree to which financial objectives being or has been accomplished and is an important aspect of finance risk management. It is the process of measuring the results of a firm's policies and operations in monetary terms. It is used to measure firm's overall financial health over a given period of time and can also be used to compare similar firms across the same industry or to compare industries or sectors in aggregation.


702-710
59
  • PROBLEMS AND PROSPECTS OF HERITAGE TOURISM IN KERALA


Dr. NITHYA U.S

Abstract:
The word ‘tour’ has a source from the Hebrew word ‘torah’ which means learning, studying or searching


711-717
60
  • DOES WELFARE MEASURES HELPS IN IMPROVING MOTIVATION LEVEL?


Dr. K.K.Sharma* Dr. YashminSofat** Gurpreet Kaur***

Abstract:
In this paper, authors describe the changing satisfaction level that influenced by the factors affecting the employees welfare measures.This paper identifies the various welfare measures provided to the employees. This paper also highlights the satisfaction level of employees towards the welfare measures and provide understand how welfare measures, improve the motivation of the Employees


718-724
61
  • DOES WELFARE MEASURES HELPS IN IMPROVING MOTIVATION LEVEL?


Dr. K.K.Sharma* Dr. YashminSofat** Gurpreet Kaur***

Abstract:
In this paper, authors describe the changing satisfaction level that influenced by the factors affecting the employees welfare measures.This paper identifies the various welfare measures provided to the employees. This paper also highlights the satisfaction level of employees towards the welfare measures and provide understand how welfare measures, improve the motivation of the Employees


718-724
62
  • Role of Indian commercial Bank in Rural Sector


Dr.D.Madan Mohan

Abstract:
The important of the rural banking in the economic development of a country cannot be overlooked. As Gandhi said “real India lies in village” and village economy is the backbone of Indian economy. Without the development of the rural economy, the objective of economic planning cannot be achieved.


725-731
63
  • Image of women in Media


Rajni Devi

Abstract:
Research on women and Media was focused predominately on the portrayal of sex-roles in various mass media and different types of messages disseminated by the mass media.


732-737
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