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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • A STUDY ON DIGITAL INDIA


Dr. Yellaswamy Ambati

Abstract:
Digital India is a Programme to prepare India for a knowledge future. Hon'ble Shri Narender Modi, Prime Minsiter of India has laid emphasis on National e- governance plan and has gave it’s approval for Digital India – A programme to transform India into digital empowered society and knowledge economy.


1-12
2
  • A STUDY ON FACTOR AFFECTING QUALITY WORK LIFE AMONG WORKING WOMEN WITH SPECIAL REFRENCE TO KANCHIPURAM


Ramya. U, Dr. B. Poornachandran

Abstract:
Quality of work life is an important perception in the employee’s life as employees spend 50% of their awake time in the organisation. Quality work life motivates employees to increase the productivity and job satisfaction at work place.


13-22
3
  • ENTREPRENEURIAL BUSINESS OPPORTUNITY IN CLOSED LOOP SUPPLY CHAIN: EXTRACTING OIL FROM WASTE TIRES


Mohammed Seid, Jagadish Brahma Goulap, Gebru Ayehu Bizu

Abstract:
The purpose and scope of the study is to introduce the untapped entrepreneurial business opportunity in closed loop supply chain by recovering fuel oil, steel and carbon char-pellet from used tires. The study is based on data gathered from primary and secondary sources and relevant assumptions.


23-39
4
  • E-GOVERNANCE INITIATIVES IN INDIA- A PATH TO RURAL DEVELOPMENT


Jayadatta S, Prof. Chaco P J

Abstract:
Among all the emerging Asian Economies, Indian population accounts to more than 70% of population living in rural areas which always exerts pressure on both Central and state governments to focus more on development initiatives of Rural India. In this regard ICT acts as a major provider of opportunities to many rural livelihoods as well as contributes more towards poverty reduction.


40-53
5
  • IMPORTANCE OF ONLINE SHOPPING – EFFECTS AND IMPACTS


Dr. A.Vennila., Mr.Narendra Rathinaraj

Abstract:
Omni channel retailing is a form of retailing where retailers will be able to interact with customer’s through numerous channels. The channels are all integrated to create an experience for the costumers.


54-61
6
  • CONFLICT MANAGEMENT STRATEGIES ADOPTED BY THE EMPLOYEES IN TANCEM, ARIYALUR


Dr. B. Divya Keerthika

Abstract:
This paper investigates the difference in the selection of employees’ conflict management strategies at their workplace across different age groups and departments. For this purpose, a questionnaire was got filled from 120 employees of Employees in TANCEM, Ariyalur level by applying convenient sampling technique.


62-69
7
  • CASUAL LINKAGE BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY: A CASE STUDY OF TATA GROUP


Jaspreet Singh

Abstract:
The entire globe in the current scenario is emphasizing and fostering the term social responsibility of business houses and the same is prevalent in India too. Corporate Social Responsibility (CSR) became vital issue in India with the release of Corporate Governance voluntary guidelines in 2009 by the Ministry of Corporate Affairs, Government of India.


70-86
8
  • A STUDY AND ANALYSIS ON DEFAULTERS IN AGRICULTURAL CREDITS PROVIDED BY STATE BANK OF INDIA IN THOOTHUKUDI DISTRICT


K. Jothi Lekshmi

Abstract:
Agriculture had played and will continue play a key role in the process of development in our country. Sander Vallabh Bhai Patel the first deputy finance minister of India had aptly said that India‟s culture was Agriculture.


87-93
9
  • AWARENESS AND SATISFACTION AMONG THE CUSTOMERS OF SELECTED BANKS REGARDING ELECTRONIC BANKING AFTER DEMONETIZATION


Dr. Dinesh D.Bhakkad, Atul C.Jain

Abstract:
Electronic banking refers to the use of internet as a remote delivery channel for banking services. It means any user connected to his bank through personal computer and a browser to his bank website to perform any of the banking functions.


94-102
10
  • IMPACT OF EMPLOYER BRAND DETERMINANTS ON POTENTIAL HIRES’ JOB PURSUIT INTENTION


Dr. Vijay Rathee, Ritu Yadav

Abstract:
There is a growing demand for talent in the market and organizations are struggling for winning the war for talent. In this situation talent is becoming sensitive towards various aspects of employer brand along with salary.


103-114
11
  • PREDICTIVE ABILITY OF RELATIVE SOLVENCY RATIO FOR ASSESSING THE PROBABILITY OF DEFAULT IN INDIAN TEXTILE FIRMS


Ms. Gayatri Sanjay Pai, Dr. Leena Dam

Abstract:
Indian textile industry is one of the biggest in the world with a huge raw material and textiles manufacturing base. It contributes to 14% of India’smanufacturing value-addition.


115-130
12
  • AN EMPIRICAL STUDY ON INCREASING RETAIL OPPORTUNITIES FOR STREET FOOD VENDORS OF GANDHINAGAR DISTRICT IN GUJARAT


Himanshu Thakkar, Dr. RadhaTiwari

Abstract:
According to the Ministry of Housing and Urban Poverty Alleviation, there are 10 million street vendors in India.Street food is available in a public place from a vendor on a street at a reasonable rate.


131-143
13
  • MARKET POTENTIAL OF METALLIC SCRAP IN KASHMIR VALLEY


Mr. Zain Nul Abi Ud Din Tolla

Abstract:
This study shows the “market potential of metallic scrap (steel/aluminum and cast iron) as one of the manufacturing activity in Kashmir valley. The objective of this study is to analyze the market potential of metallic scrap of industrialists, scrap retailers, wholesalers and scrap peddlers in the valley of Kashmir in order to identify the scope for creation of further capacity in this line of activity.


144-156
14
  • ORGANISATION PRIORITIES IN CALL CENTERS AND ITS IMPACT ON JOB SATISFACTION, CALL QUALITY AND TURNOVER INTENTION OF EMPLOYEES


Younis Ahmad Shah, Prof. Riyaz Ahmad Rainayee

Abstract:
Call center organizations face "dual imperatives" i.e. call centers want to minimize their costs but on the other hand, they have to provide excellent service to its customers as their customers expect and demand. The opposing goals of efficiency and excellent service are both central to call centers.


157-170
15
  • EFFECT OF PUBLIC SECTORS BANK’S LOAN ON FINANCIAL PERFORMANCE AS WELL AS IN CAPITAL FORMATION OF MSMES IN DISTRICTS OF EAST AND WEST MEDINIPUR: DATA SCREENING AND PRELIMINARY ANALYSIS


Mr. Sajijul Islam

Abstract:
The purpose of the present study is to discuss the process of screening, editing, and preparation of initial data before going to further multivariate analysis of the study concerning the effect of Public Sector Banks’ loan towards MSMEs of two selected districts of West Bengal. It is very important to conduct data screening to identify any potential violation of the basic assumptions related to the application of multivariate techniques.


171-185
16
  • SENSORY MARKETING – A TOOL OF PROMOTION


Mr. Adil Majeed

Abstract:
Today the consumer is looking for an emotional connect with the brand and is taking the functional attributes for granted. The stimulation of five senses is now considered a good way to develop a connection between the customers and the brand.


186-197
17
  • CAMPUS SELECTION ACTIVITIES OF TECHNICAL INSTITUTES – ( A CASE STUDY OF TECHNICAL INSTITUTES UNDER NORTH MAHARASHTRA UNIVERSITY REGION)


Mrs. Swati Pravin Phalak, Dr. Prashant Sudhakar Warke

Abstract:
From ancient times Science and Technology are the founder system of technical skills and has a major impact on the socioeconomic and cultural conditions. The Food, Clothing, and Shelter are the basic fundamental needs of the society and in the development of these essential requirements are related to science and technology.


198-208
18
  • “WORK LIFE BALANCE OF WOMEN WORKERS IN TEXTILE SPINNING UNITS WITH REFERENCE TO COIMBATORE DISTRICT – AN EMPRICAL SERVEY”


Dr. B. Thangaraj

Abstract:
After entry of women at job, the work environment, that includes the salary and the leave facilities available, the nature of the work, the social support from co-workers and supervisors support and culture of the organization determine the work life balance of women workers


209-240
19
  • BLOCKCHAIN TECHNOLOGY: FUTURE OF TRANSACTION


Vivek Gujar

Abstract:
A blockchain is a distributed database of records of any transactions/events or any digital activity executed among participating parties. Each transaction in the public ledger is verified by consensus of a majority of the participants in the system.


241-247
20
  • RELATIONSHIP BETWEEN GREEN ADVERTISING AND CONSUMER BEHAVIOR: AN EXPLORATORY STUDY ON GREEN MARKETING


Aadil Wani, Adil Mehraj

Abstract:
Environmental sustainability is widely being debated with primary focus on businesses finding ways to benefit the environment or do least harm to it through business processes. Consumer awareness has increased significantly regarding the importance of environmentalsustainability and business development processes regarding the same.


248-258
21
  • GREEN BANKING: THE WAY AHEAD


Dr. Deepika Singh Tomar, Dr. Rohit Singh Tomar

Abstract:
As a need of hour, the desire of „going green‟ is running faster than blood in Indian corporate veins. From IT hubs to tourism industry, from Automobiles to Electronics and from Mutual Funds to even Banks now, India is moving at a good pace with green initiatives.


259-268
22
  • NPATIENT SATISFACTION AND PATIENT EXPERIENCE IN KMC HOSPITAL OF MANGALORE CITY, KARNATAKA


Melwin V Felix

Abstract:
Now a day’s patient satisfaction is the crux of measuring service quality at hospitals. To enhance the patients overall satisfaction, increase patients loyalty and to give them a superlative experiences, measuring patients satisfaction is inevitable.


269-280
23
  • PRICE INDICES TO DETERMINE CURRENT VALUE FOR DEPRECIATION ADJUSTMENT : A STUDY OF SUGGESTIONS FROM INDIAN INDUSTRY


Dr. Rupinder Singh

Abstract:
Depreciation is normally provided on the basis of cost price of an asset which in the opinion of intellectual does not reflect the real value of an asset. That’s why the value of assets needs to be adjusted to its current value.


281-286
24
  • AN ANALYSIS OF ROLE CONFLICT & SOCIAL ADJUSTMENT IN WOMEN WORKING IN DIFFERENT SECTORS OF TOURISM INDUSTRY IN AGRA CITY ( IN SPECIAL REFERENCE TO WORKING WOMEN, FAMILY SITUATIONS AND ROLE ADJUSTMENT)


Dr. Anupama Sharma

Abstract:
Women today can be seen working in every sphere. They are dominating each and every organised and unorganised sectors.


287-317
25
  • VIRTUAL CURRENCY- BIT COIN


Mahesh K.M, Arabhi Krishna K.A

Abstract:
The development of technology and the increased use of the internet have led to the creation of virtual communities. Some of these communities have created and circulated their own currency for exchanging goods and services.


318-327
26
  • ANALYSIS OF CONSUMPTION PATTERN AND CONTRIBUTION TO REVENUE OF POWER SECTOR IN INDIA


Dr. Syed Azhar

Abstract:
The study attempts to understand the analysis of Consumption Pattern and Contribution to revenue of power sector in India. The study is descriptive in nature and covers the whole population for the period of 9 years i.e., 2006-07 to 2014-15 using secondary data from PFC reports.


328-338
27
  • A STUDY OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA (WITH SPECIAL REFERENCE TO DEWAN HOUSING FINANCE LIMITED)


Anshu Ahuja, Mamta Rani

Abstract:
Corporate social responsibility (CSR) is a business approach that will help for sustainable development by delivering economic, social and environmental benefits for all stakeholders. Many topics such as human rights, corporate governance, health and safety, environmental effects, working conditions are addressed by corporate social responsibility, which will contribute to the economic development of the country.


339-346
28
  • THE CRITICAL ANALYSIS OF CAPITAL STRUCTURE OF CEMENT AND STEEL INDUSTRY IN INDIA


Mohan Kumar M.S., Dr. T. Aswatha Narayana

Abstract:
Capital structure and financing decisions can contribute to maximizing the value of the firm. Financing decisions go hand in hand with investment decisions.


347-358
29
  • Role of Demographic Variables on Organizational Commitment: A Study on Indian Auto Component Manufacturing Companies


Dr. UrveshChaudhery Animesh Singh

Abstract:
Organizational Commitment is a well defined construct to find the commitment level among the employees. Organizational commitment scale developed by Allen and Meyer indicates employees need, want and obligation to work with their current organization


359-375
30
  • Virtual Communication an Emerging Instrument of Effective Business Communication


Prof. (Dr.) Rishipal,

Abstract:
Business communication of modern day organizations has grossly changed as a result of technological advancements. Different type electronic and computer technology based gadgets are in use for making the organizational communication effective


376-386
31
  • A Study to Test The Accuracy Of The Proposed Anomalies Of The Behavioral Finance Theory – With Special Reference To Investors In Bangalore


Sushmita Raghavendra Rao 1, Prof Shobha TS 2

Abstract:
The Behavioral Finance theory, as opposed to the classical finance theory suggested that people make decisions based on the potential value of gains and losses rather than the utility of the decision.


387-392
32
  • Bitcoins – A new age currency-Virtual or real - A conceptual study


Dr R Parvathi andB Rammya

Abstract:
Bitcoins is an innovative payment network which is cryptocurrency and first digitalised currency. There is no central authority or bank to regulate it


393-399
33
  • TRANSFORMATION TO ENTREPRENEURIAL UNIVERSITY: A STUDY ON EFFECTIVENESS OF ENTREPRENEURSHIP TRAINING PROGRAM FOR FACULTY DEVELOPMENT.


*Flt. Lt. (Dr.) Manmeet Sardalia ** Dr. Upasana Thakur

Abstract:
The concept of the "entrepreneurial university" is now recognized as a major driver for self-development and innovation and as an appropriate response to succeeding in highly turbulent and unpredictable markets.


400-413
34
  • Evaluation of Government approaches in Disaster Risk Reduction Management


Dr. T. P. Surya C Rao,

Abstract:
Historically, dealing with disasters focused on emergency response, but towards the end of the 20th century it was increasingly recognized that disasters are not only natural and man-made effecting human beings


414-428
35
  • Problems & Prospects of Mergers and Acquisition


1.DR.M.SUBBARAO 2.S.WASIM AHAMED

Abstract:
Mergers and acquisitions (M&A) are transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined. As an aspect of Global Environment, M&A can allow enterprises to grow, shrink, change the nature of their business or improve their competitive position


429-440
36
  • CSR: Good Discipline Strategy to Achieve Global Leadership in Indian Perspective


Dr. Jyotsna Yadav

Abstract:
Good and Corporate Social Responsibility are recognized as important concerns in making decision in all aspects of our life.


441-447
37
  • MODES OF FINANCING FOR INDIAN MSME’s AND STARTUPS


Dr. J. VENKATESH Dr. R. LAVANYA KUMARI

Abstract:
“Small business isn’t for the faint of coronary heart. It’s far for the brave, the affected person and the continual, its miles for the over comer.”


448-465
38
  • “Policies and schemes of banks and financial institution for small scale industries”


Dr.Prashant B. Ashturkar Prof. Suresh M. Chandratre

Abstract:
Small Scale Industries are important for any country whether it is developed or in development stage. The small scale industries are backbone of socio- economic development


464-474
39
  • A STUDY OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN INDIA IN CHANGING GLOBAL SCENARIO


Mr. Chand Prakash Saini1, Dr. Vijay Rathee2, Mr.Ishant Khurana3

Abstract:
Corporate Social Responsibility (CSR) is a concept, which states that Private Corporation or public organization has a responsibility to society


475-483
40
  • A Comparative Study between NSDL and CDSL-Depositories in Indian Capital Market and their Role


By Dr.Sandeep R.Poddar

Abstract:
The present study is an attempt to know the role and growth of NSDL and CDSL in Indian Capital Market for 10 years i.e. period ending 31st March 2006 to March 2016. On the basis of results, it is concluded that number of beneficiary accounts, number of companies available for DEMAT, number of depository participants, number of depository participants service centres, Quantity of DEMAT Shares/Securities (No. of Dematerialized Securities) and DEMAT Custody in NSDL & CDSL (Value of Dematerialized Securities).


484-500
41
  • “An Empirical Analysis to measure Customer Perception towards TVS Two Wheelers in Rajasthan”


Ms. Nutan Sharma 1 & Prof. Rajesh Mehrotra2

Abstract:
The Indian automobile industry is facing tough competition because of the entry of many automobile companies. Customer perception being the key element for success in business has emerged as a major concern for any industry


501-511
42
  • Opportunities Available for Entrepreneurs in India


Rahul Singh

Abstract:
In India there are so many opportunities available for new as well as existed entrepreneurs. The Indian government program “make in India” providing motivations to entrepreneurs. India is developing country because


512-516
43
  • Rural Development in India Problem and Prospectus


Sumit Kumar Singh

Abstract:
People in rural areas should have the same quality of life as is enjoyed by people living in sub urban and urban areas. Further there are cascading effects of poverty, unemployment


517-523
44
  • IMPACT OF PERFORMANCE MANAGEMENT ON THE ORGANISATIONAL PERFORMANCE


M.JAYANTHI1 Dr.G.S.MAHESWARI2

Abstract:
The main objectives of this study are as follows to find the factors that influence performance of employees in the organisation and the impact of performance management in the organisation.


524-535
45
  • Problem and Prospect of Carpet Industry in India


Uzma Shahzadi and Dr. Deepti Gupta

Abstract:
India’s tradition of handmade carpet weaving has been recognized worldwide for its highly structured design, subtle elegance, and exquisite vibrant colors craftsmanship


536-543
46
  • Socio-economic conditions of Women Domestic Workers in Gurgaon, Haryana


ROOP RAJ,

Abstract:
This paper examines the socio-economic conditions of women domestic workers in Gurgaon (Haryana). This research paper includes primary data collected from 60 women domestic workers in Gurgaon.


544-558
47
  • OPPORTUNITIES AND CHALLENGES OF INDIAN LIFE INSURANCE SECTOR


Sangeeta

Abstract:
In 2003, the Indian insurance market stratified nineteenth globally and was the fifth largest in Asia. Though it financial records for under 2.5% of premiums in Asia, it's the possible to become one amongst the most important insurance markets within the region. A mix of things underpins more sturdy growth within the market, as well as sound economic fundamentals, rising unit wealth and an additional improvement within the regulative framework.


559-565
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