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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • A STUDY ON FACTORS INFLUENCING EMPLOYEE


Ajeet Kumar Lal Mohan

Abstract:
When analyzing hotel industry, the major human resource challenge that they are facing is recruiting the right talent and retaining them. Since the hotel industry is competitive intensive industry, the organization should focus on strategies and changes to make in order to survive in the competition.


1-11
2
  • DESIGN AND DEVELOPMENT OF SELF LEARNING GUIDE FOR TECHNICAL PUBLICATION DEPARTMENT USING AHP APPROACH


V. S. Harshith Babu, Dr. J. Vijayakumar

Abstract:
A Self-learning guide is a standard document used by reputed companies for documenting the work process that is accountable and provides information at any point of time.


12-29
3
  • WOMEN ECONOMIC EMPOWERMENT THROUGH SELF HELP GROUPS IN KARUR DISTRICT


Dr. N. Balakrishnan,

Abstract:
Microfinance has evolved over the past quarter century across India into various operating forms and to a varying degree of success.


30-37
4
  • THE ASSOCIATION BETWEEN EARNINGS MANAGEMENT AND CORPORATEGOVERNANCE: A CASE STUDY


Rajashri Chatterjee, DebdasRakshit, Ph.D.

Abstract:
The study tries to examine the nature of association between corporate governance and earnings management practices for select manufacturing firms in India by focusing on several components of corporate governance and by constructing a corporate governance index.


38-57
5
  • CASH TO CASHLESS ECONOMY: SWOT ANALYSIS FROM INDIAN PERSPECTIVE


Dr. Zia Ur Rehman, Dr. G. Naga Raju, Dr. Shaik Anwar Basha

Abstract:
Cashless economy is a situation in which the flow of cash within an economy is non- existent and all transactions are done through electronic media channels.


58-71
6
  • AN ASSESSMENT OF PERCIVED QUALITY AND BRAND EQUITY OF SELECTED CHAIN RESTAURANTS OF AHMEDABAD CITY


Prof. Kalgi Shah,Dr. A N Sanghvi, Dr. Mamta Brahmbhatt,

Abstract:
Now a days franchising a business or owning a new chain store is an important option for business expansion.


72-82
7
  • AN EMPIRICAL ANALYSIS OF CAPITAL ADEQUACY AND FINANCIAL PERFORMANCE OF SELECTED BANKS IN INDIA


Yudhvir Singh, Prof. Ram Milan

Abstract:
Capital is an important factor of production in business for effective operation of an institution or organization.


83-95
8
  • AN ETHICAL MANUFACTURING: AN OVERALL VIEW WITH CASE STUDY OF INDIA’S MOST ETHICAL COMPANY - TATA STEEL LIMITED


Diksha Saini

Abstract:
This paper is brief discussion of the topic ethical manufacturing with a case study of Tata Steel Ltd Company.


96-101
9
  • CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICE AND SUSTAINABLE TOURISM DEVELOPMENT: EMPIRICAL EVIDENCES FROM INDIAN TOURISM AND HOSPITALITY SECTOR


Dr. Prashant K.Gautam, Dr. Lipika K.Gulaini

Abstract:
Nowadays Corporate Social Responsibility (CSR) is being used as a ‘buzz’ word in corporate spheres.


102-111
10
  • CURRENCY DERIVATIVES – AN EXPLORATIVE STUDY


Dr. Ravi Akula

Abstract:
In simple terms the derivative itself is a contract between two or more parties based upon the asset or assets.


112-116
11
  • AN EMPERICAL STUDY ON DEMONETIZATION AND ITS IMPACT ON INDIAN ECONOMY


Ms. Nandini. N

Abstract:
India is world’s 3rd biggest economy and Asia’s second biggest, in purchasing power I the year 2015 at $7.98 trillion; whereas in nominal GDP, it is the 7th largest, at $2.07 trillion. Demonetization is a tool which is used by government of any country to change national currency.


117-134
12
  • EMERGING ISSUES AND CHALLENGES TO MANAGE WORKFORCE


Dr. Geeta Rani

Abstract:
In last decades, HRM was considered to perform conventional administrative jobs. With the passage of time the scope of HRM has changed and it is working strategically to improve the working conditions, plan out human resource needs and maintain a balance between companies and their employees to enhance their productivity, performance and meet out organizational overall goals.


135-143
13
  • COMPARATIVE STUDY OF NGOs TOWARDS DISASTER RISK REDUCTION IN NIGERIA


Maimunah Binti Ali and Abubakar Umar Gabarin

Abstract:
The aim of this paper is to explore some comparative advantages of training indigenous groups towards disaster risk reduction.


144-155
14
  • E-FILING OF ITR- PROBLEMS AND PROSPECTS


Mahesh K.M, Arabhi Krishna K.A

Abstract:
With the advancement of technology and use of internet in financial and fiscal affairs globally has necessitated the e-filing of Income Tax in India also.c


156-166
15
  • PIONEERING HR PRACTICES


K. Karthikeyan

Abstract:
Despite the fact that, today’s business environment requires a complete rethink of many of the traditional practices of HR. The management revolution, which started in the 1850's, defined a manager as a person who "leads the organization," sets direction, and supervises the work of employees.


167-170
16
  • REASONS BEHIND FAILURES OF STARTUPS IN INDORE


Ms. Swati Patil, Prof. Dr. Rajendra Jain

Abstract:
This study makes an attempt to explore the failure reasons of young entrepreneurs of Indore after getting finance for their ventures.


171-179
17
  • GENERAL AWARENESS AND PROMOTIONAL ACTIVITIES TOWARDS GENERIC DRUGS : EXTENSIVE REVIEW ON LITERATURE


Pushpalata Shivaram Patil, Dr. Prashant S. Warke

Abstract:
To take care of health , it is essential to get the proper and effective treatment at affordable cost. And it is responsibility of the government that every single citizen should get medication at affordable cost.


180-187
18
  • HEDGING EFFECTIVENESS OF CONSTANT AND TIME-VARYING HEDGE RATIO IN INDIAN COMMODITY FUTURES MARKET: A STUDY OF CORIANDER TRADED IN THE NATIONAL COMMODITY AND DERIVATIVES EXCHANGE


Manzareh Tajbakhsh, Dr. C. Sumangala

Abstract:
In an emerging market like India, the growth of commodity futures market would depend on effectiveness of derivatives in managing risk.


188-204
19
  • TOURIST SHOPPING ACTIVITIES IN SHIMLA: INTENTIONED, SPONTANEOUS, OR PRAGMATIC?


Dr. Priti Kanwar,

Abstract:
Tourism and travel business is one of the leading, Eco responsive and non defiling industries in the planet, contributing towards the financial growth.


205-216
20
  • ANALYSIS OF POWER PREFERENCES OF MANAGERS ACROSS SECTORS


Vijaya Puranik

Abstract:
Power is understood as the capacity to influence individual or group, activities, decisions and/ or behavior towards desired goal.


217-233
21
  • PRIORITY ACTION FOR NON-GOVERNMENTAL ORGANIZATION DURING EMERGENCY OPERATION IN NIGERIA


Abubakar Umar Gabarin And Maimunah Binti Ali

Abstract:
The history of how successive governments are making efforts to protect the lives and property of Nigerian citizens during emergencies/disaster situation cannot be completed without mentioning the contributions given by the Non-Governmental Organizations (NGOs).


234-245
22
  • A STUDY OF THE EFFICACY OF Z SCORE MO


Ms. Gayatri Sanjay Pai, Dr. Leena B Dam

Abstract:
A fundamentally strong company’s stock will not be affected by short-term market fluctuations or external factors.


246-259
23
  • STATE BANK OF INDIA AND ICICI BANK: A COMPARATIVE ANALYSIS ON CUSTOMER SATISFACTION


Ms. Aishwarya Gopalakrishnan, Dr. Leena Dam

Abstract:
The Banking system is a very important part of the economy of a country. It plays the role of an intermediary between the people who save and the people who spend.


260-275
24
  • A COMPREHENSIVE ANALYSIS OF GOODS AND SERVICES TAX IN INDIA


Ms. Suman

Abstract:
GST means goods and services tax ,implemented on July 1,2017 by finance minister ,is considered as a big and major tax reform in India since independence.GST simplify all indirect taxes by subsume all central and state levies taxes like excise duty, VAT, service tax etc. into one single tax.


276-291
25
  • LIFE CYCLE COSTING & ANALYSIS WITH SPECIAL REFERENCE TO HYDROPOWER PROJECTS - A COST MANAGEMENT TOOL FOR ECONOMIC ASSESSMENT


Dr B. Padmapriya, M Ramanathan

Abstract:
Life-cycle cost analysis (LCCA) is a tool to determine the most cost-effective option among different competing alternatives to purchase, own, operate, maintain and, finally, dispose-of, an object or process, when each is equally appropriate to be implemented on technical grounds.


292-304
26
  • PERCEPTION OF POLICYHOLDERS TOWARDS LIFE INSURANCE CORPORATION OF INDIA


Nithin Venugopal, Dr. Sreela Krishnan

Abstract:
Insurance plays a significant role to cover the life and business risk of millions. Due to privatisation now the insurance industry offers so many innovative products. Life Insurance Corporation of India is growing rapidly and reached new heights in Indian industry.


305-311
27
  • BRAND EQUITY DIMENSIONS – A LITERATURE REVIEW


Mohammad Shariq

Abstract:
Brands have evolved from being a differentiator and a quality marker in the 18th and 19th century to a key business asset in the 20th century.


312-330
28
  • DIGITAL MARKETING IN THE CHALLENGING ERA: AN EMPIRICAL STUDY


Dr. Hitesh Vaswani

Abstract:
In today’s technology driven world, digital marketing has become an avenue where retailers can extend their marketing campaigns to a wider range of consumers.


331-346
29
  • ROLE OF GOVERNMENT ON POLICY MAKING FOR SOCIAL SECURITY IN INDIAN ECONOMY


P. AJANTHA* and G.RAVI**

Abstract:
This study brings out the perspective of the role of Government in providing social security in Indian economy. Fiscal Policy has government policy that attempts to influence the direction of the economy through a change in the government spending and tax


347-352
30
  • “Impact of online buying on customers of small towns like Jaysingpur”


Prof.Mrs.Vidya S.Gurav

Abstract:
Today Internet marketing or online marketing has become a burning topic in every business sector and it plays a truly vital challenging role in any company’s multi-channel marketing strategy.


353-364
31
  • STUDY ON SHIFT IN CONSUMER BEHAVIOUR FROM NEED-BASED TO RECREATION-BASED SHOPPING AT SUPERMARKETS IN MUMBAI


Preeti Kaushik

Abstract:
This study aims to throw light on the paradigm shift in traditional Indian consumer behavior. It also gives an insight into a new emerging segment of “Recreation-oriented shopping”. Consumers across the world are steadily shifting away from „Need-based‟ shopping to „Recreation-based‟ shopping, enticing marketers to differentiate themselves from not just the Brick & Mortar stores but beyond Shopping rationale.


365-378
32
  • DETERMINANTS OF BRAND LOYALTY OF FMCG PRODUCTS: A CASE STUDY ON BHUBANESWAR


Dr. Kishore Kumar Das, Dr. Swayambhu Kalyan Mishra

Abstract:
Product features (Fragrance / Skin care / Germ fight features / Colour) is one of the most important factors that affect brand loyalty. Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements.


379-387
33
  • ANALYSIS OF WORKING CAPITAL AND PROFITABILITY: AN EVIDENT STUDY OF SELECTED FMCG COMPANIES IN INDIA


Punit kumar kanujiya

Abstract:
In this research paper shows the relationship between working capital management determinants on profitability. Working capital management (WCM) is one of the pre-conditions for the financial management of any organization or companies.


388-401
34
  • STATUS OF WOMEN ENTREPRENEURS IN INDIA: THE CURRENT SCENARIO AND GOVERNMENT’S ROLE IN IMPROVING IT


Anita Shou, Abhinav Nigam

Abstract:
Entrepreneurs are, without a doubt, drivers of innovation and change. The unprecedented growth in entrepreneurship in our country is beginning to give us the benefits of economic growth, employment, new products, services etc.


402-419
35
  • Profession Administration as a Human Resource Practice in the Information Technology Sector


N.V.RAMAKRISHNA MURALI DR. PURUSHOTHAMA M. K.

Abstract:
Human Resource Administration practices enable employees in the Information Technology (IT) sector to accomplish better through improved productivity


420-430
36
  • STATUS OF PHYSICAL FITNESS AMONG PHYSICAL EDUCATION STUDENTS OF GULBARGA UNIVERSITY KALABURAGI


Kavitha Sangana gouda M. Dr. M.S. Pasodi

Abstract:
Physical fitness is very important essential for universally accepted that has success in various activities of games and sports mainly depend upon the physical fitness of its participation.


431-434
37
  • TRAFFIC PERFORMANCE AND EFFICIENCY OF MAJOR PORTS IN INDIA


Dr. M. GURUPANDI M.RAJAGURU

Abstract:
Ports play a vital role in India’s overall economic development.Byvolume,90%of the country’s international trade relies on maritime transport (70%byvalue).


435-440
38
  • A COMPARATIVE STUDY ON THE PRODUCTIVITY PERFORMANCE OF JAMMU AND KASHMIR BANK AND HDFC BANK LTD


Younus Manzoor

Abstract:
The present paper analyzed the comparative productivity performance of two private sector banks i.e, Jammu and Kashmir Bank and HDFC Bank Ltd


441-457
39
  • IMPACT OF SELF-MONITORING ON INVESTMENT PERIODS: AN EMPIRICAL ANALYSIS


Biju Thomas Muttath1 and Prof. (Dr.) AssissiMenachery2

Abstract:
Self-Monitoring is an individual’s ability to adjust one’sbehaviour to external, situational factors. Individuals high on self-monitoring show considerable adaptability in adjusting their behavior to external situational factors


458-465
40
  • AN ANALYTICAL APPROACH TO MUTUAL FUNDS INVESTMENT DECISIONS


DR.SINDHU K.P., DR.S. RAJITHAKUMAR

Abstract:
At the retail level, investors are unique and are highly heterogeneous, and the mutual fund schemes' selection will also differ depends on their expectations


466-474
41
  • ASSOCIATION AMONG STOCK INDICES OF BOMBAY STOCK EXCHANGE - APPLICATION OF COINTEGRATION AND VECM


Prof. Pushpa M. Savadatti

Abstract:
Established in 1875 Bombay Stock Exchange is the Asia’s premier stock exchange and it is growing at a fast rate. BSE has played an important role in developing the Indian Capital Market.


475-485
42
  • CSR- A WAY OF SOCIAL DEVELOPMENT BY BANKS


Anita Jangra, Pukhraj

Abstract:
There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). The evolution of the CSR started in the 1950s, which marks the modern era of CSR.


486-500
43
  • A STUDY OF TAX EVASION PRACTICES ADOPTED BY SALARIED INDIVIDUAL ASSESSEE IN E- FILING OF INCOME TAX RETURNS IN INDIA (WITH SPECIAL REFERENCE TO DEDUCTIONS UNDER CHAPTER VI-A)


Mr. Akash S. Jain, Dr. Shubhangi D. Morey

Abstract:
Since last 4-5 Assessment years, Income Tax return filling process has become electronic in India. E-filing of Income Tax returns has made return filling process very fast and easy for Government as well as for Assessee.


501-513
44
  • PREDICTING THE ENTREPRENEURIAL INTENTION OF FEMALE UNIVERSITY STUDENTS: A STUDY OF PUBLIC UNIVERSITIES IN PUNJAB


Ms. Prabhjot Kaur

Abstract:
Entrepreneurial intention plays a pivotal role in an individual's decision to set up a new business. Taking into consideration the emphasis laid by the policymakers to foster the entrepreneurial intentions among the youth an examination of their entrepreneurial intention needs to be done


514-533
45
  • GREEN MARKETING WITH SPECIAL REFERNCE TO INDIA


Shweta Goel, Ritu Khurana

Abstract:
The marketing of products which are safe for the environment is called green marketing. This paper presents an overview about the green marketing concept and explains the importance of going green for the people as well as for the environment, and also explains about the green marketing mix and the challenges in the implementation of this concept in India.


534-546
46
  • DETERMINANTS OF BRAND LOYALTY IN THE FOOTWEAR INDUSTRY – A STUDY OF PATIALA DISTRICT


Prabhjot Kaur

Abstract:
The current competitive business environment has revolutionized the way the businesses were run in the past. The increase in the number of varieties of products available and also a simultaneous increase in the awareness of the customers regarding the product has highly evolved the marketing task.


547-560
47
  • EXPERIMENTATION, EFFICACY AND EXPERIENCES OF DEMONETISATION:TRIPPLE E’S OF DEMONETISATION


Ameen Uddin Ansari

Abstract:
This paper illustrates how India has experimented thrice times with demonetization in higher denomination since 1946 to 2016.It has observed about the zero efficacy of demonetization in addressing corruption, black money ,counterfeiting currency and terror funding.


561-579
48
  • ROLE OF INTERMEDIATE BANKS IN SHG- BANK LINKAGE PROGRAMME AND WOMEN EMPOWERMENT: A CASE STUDY OF MYSORE DISTRICT


Dr. R. Thimmarayappa1 D.P.Umesh2

Abstract:
Women in India are the victims of a multiple socio-economic and cultural factors.


580-588
49
  • Mobile Wallet: Leverage to Digital Payment Systems


Dr D Nabirasool,

Abstract:
Demonetization in India alarmed the importance of e– commerce and digital payments. The mobile phone has become an important devicefor an e-commerce organization to keep pace with market trends.


589-596
50
  • CONSUMER BEHAVIOUR : CONSUMER DECISION MAKING


Sarika Kumari

Abstract:
Every day, each of us makes numerous decisions concerning every aspect of our daily lives.


597-603
51
  • ROLE AND EFFICACY OF INTERNATIONAL INSTITUTIONS IN GLOBAL TRADE & BUSINESS – A PARADIGMATIC ANALYSIS


Prof. Debasis Bhattacharya

Abstract:
Global trade has become increasingly competitive and somewhat contentious in the current era of global interdependence. Complex issues related to trade in agriculture, manufacturing and particularly services have polarized the world between developing and developed nations.


604-616
52
  • A STUDY ON THE IMPACT OF EMOTIONAL INTELLIGENCE ON EMPLOYEES PERFORMANCE - CHENNAI


Mr V Kandaswamy Sharma,Dr Beulah Suresh, Dr S Uma Mageswari

Abstract:
Emotional intelligence refers to the ability to perceive, control, and evaluate emotions. EI is not about being soft! In this complex business scenario both public and private sector people have to manage change in an effective way.


617-639
53
  • ROLE OF FINANCIAL INSTITUTIONS IN ENTREPRENEURIAL DEVELOPMENT IN SELECT BANKS IN PUNJAB


Sonam Sharma, Dr. Kapil Sharma, Dr. Monika Aggarwal

Abstract:
Current study aims to measure the contribution of the commercial banks in the entrepreneurship development. Researcher has measured the various dimensions in which banks are contributing to the development of entrepreneurship.


640-655
54
  • A COMPARATIVE STUDY OF PERFORMANCE OF MUTUAL FUNDS IN INDIA


Dr. Nilam Panchal

Abstract:
The present paper investigates the performance of five large cap mutual fund schemes and five diversified mutual fund schemes from 2014 to 2018.


656-662
55
  • “A COMPARATIVE ANALYSIS OF MATERIAL MANAGEMENT PRACTICES AMONG TWO LEADING TRACTOR MANUFACTURING INDUSTRIES OF INDIA”


Dr. Ashish Gupta

Abstract:
Management of materials is of paramount importance to a business enterprise to achieve increased productivity and growth in profitability.


663-676
56
  • “A PRAGMATIC IMPACT ANALYSIS OF MICROFINANCE ROLE IN WOMEN EMPOWERMENT IN RAJASTHAN”


Dr. R. K. Sharma, Ms. Neha Jain

Abstract:
The progress under microfinance sector in India has registered a remarkable growth in the past three decades covering more than 77 lakh SHGs and around 9 crore households of which 2.5 lakh SHGs have been promoted in Rajasthan.


677-690
57
  • “COMPARATIVE ANALYSIS OF JOB STRESS AMONG PUBLIC AND PRIVATE SECTOR BANK EMPLOYEES”


Dr. Anurag Sharma, Pooja Yadav

Abstract:
For banking employees around the globe, stress on the job can be a challenge. It can be sometimes positive and sometimes negative.


691-710
58
  • RURAL INDUSTRIALISATION IN BIHAR : ISSUES AND PROMISES


Ramesh Kumar

Abstract:
Rural development is a concept, a phenomenon, a strategy and a discipline. The term is of focal interest and widely acclaimed in both developed and developing countries.


711-721
59
  • CLASSIFICATION OF RETAIL FORMATS IN INDIA


Akhilesh kumar

Abstract:
Retailing is the largest private industry in India and second largest employer after agriculture.


722-729
60
  • RELATIONSHIP BETWEEN GROWTH OF DAIRY INDUSTRY AND GROWTH OF MAIN CROPS IN INDIA


Dr. Bhisham Kapoor

Abstract:
It is the theory of economics that the growth of one industry is helpful in growth of its complementary industry. Question is that is it also true for rural economy of India? Present manuscript is an attempt to check the relationship between the growth in production of main crops and growth of milk production in India.


730-739
61
  • ROLE OF TAXATION SYSTEM AND INTEREST RATE IN CAPITAL FORMATION IN INDIA


Dr. Bhisham Kapoor

Abstract:
India is a developing economy. Its capabilities are in developing stage. Another feature of Indian economy is abundant of labor force but less availability of capital. Policies are designed to balance the situation of labor abundances and relative capital scarcity.


740-745
62
  • RISK MANAGEMENT IN PURVIEW OF ONLINE TRANSACTION


Dr. Parag M. Joshi

Abstract:
Every organization has a mission. In this digital era, as organizations use automated information technology (IT) systems1 to process their information for better support of their missions, risk management plays a critical role in protecting an organization’s information assets, and therefore its mission, from IT-related risk.


746-759
63
  • PRIVATIZATION IN HIGHER EDUCATION: NEEDS AND REALITY


Kalyan Senapati

Abstract:
An attempt has been made to analyze the relevance and Impact assessment of privatization in higher education in perspective of current scenario in India .Now-a-days , privatization is a global concept no nation exits without it. India is no exception.


760-768
64
  • THE EMPLOYEES’ PERCEPTION ON QUALITY OF WORK LIFE IN SARAVANA SPINNING MILLS IN DHARMAPURI TOWN


Dr. P. Mohanasundaram

Abstract:
Quality of Work Life (QWL) is being used these days by organizations as a strategic tool to attract and retain the talent.


769-779
65
  • CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF IMPACT AND CHALLENGES IN INDIA


Mr. Mukesh Sharma Dr. Ashosk Aggarwal

Abstract:
India has a long tradition in the field of corporate social responsibility and industrial welfare has been put to practice since late 1800s. Historically, the philanthropy of business people in India has resembled western philanthropy in being rooted in religious belief. Business practices in the 1900s that could be termed socially responsible took different forms: philanthropic donations to charity


780-792
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