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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • A COMPARATIVE STUDY ON THE EARNING POTENTIAL OF BUTTERFLY AND COLLAR STRATEGY


Dr. (CA.) Anshul Kothari CFPCM, Ms Nidhi Inani

Abstract:
Option based investment strategies are gaining popularity in investment and portfolio management. This paper has analyzed the earning potential of 2 derivatives option spreads namely Butterfly strategy (long and short) and Collar strategy in the Indian Derivatives Market.


1-15
2
  • DIGITAL MARKETING IN INDIA – OPPORTUNITIES AND THREATS


Mamta Thagela

Abstract:
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


16-26
3
  • IMPACTS OF MERGERS AND ACQUISITIONS ON EMPLOYEE’S PERCEPTION IN BANKING SECTOR OF INDIA.


Dr. Richa Agrawal

Abstract:
Merger is defined as a combination of two or more business organization where one firm survives and others would cease to exist.


27-35
4
  • AN EMPIRICAL ANALYSISOF MACROECONOMIC VARIABLES AND INDIAN STOCK MARKET RETURNS


Ankita Singh, Ashish Dhar Mishra

Abstract:
This paper examines the relationship between Indian Stock Market Returns (Nifty 50) and five Macroeconomic Variables Namely, Consumer Price Index (CPI), Index of Industrial Production (IIP), Balance of Trade (BoT), Gold Price and Foreign Exchange Reserve (FER).


36-47
5
  • PROJECT MANGEMENT: COMPETANCY OF PARTIES & CEASING A TREATY


Mr. James M.V and Dr. D.B. Singh (Sr.Asst. Professor)

Abstract:
Any mercantile action requires mutual „understanding‟ between people concerned. These understandings are time and again abridged into writing to give an outcome to the intention of the parties.


48-57
6
  • HUMAN RESOURCE ACCOUNTING: THE EFFECT ON PROFITABILITY AND FUTURE IMPLICATIONS


Dr. Imran Ahmad Khan

Abstract:
The objective of the study was to examine the impact of human resource accounting on the profitability of ACC Limited, from 2008 to 2017. Using the ordinary least square analytical technique, secondary data from ACC Limited was obtained. Findings revealed that there is a positive relationship between the indicators of human resource cost (training cost, development cost and number of staff) and the profit of the organization.


58-73
7
  • E-COMMERCE Vs. TRADITIONAL COMMERCE- STUDY OF CHANGE IN CONSUMER BEHAVIOUR


Aruna Kapoor

Abstract:
This paper provides the detailed overview regarding the concept of change in consumer behaviour with the growing use of online stores for shopping as compared to traditional/ offline stores.


74-85
8
  • STATUS OF EXECUTIVE TRAINING AND DEVELOPMENT IN PUBLIC SECTOR ENTERPRISES –A STUDY


Dr. Sneh Lata

Abstract:
Training and Development increasingly occupies a significant position within central enterprises, as a result of the growing interest in the training and development function which increase the level of production and productivity which securing reasonable returns on the investment, keeping in view the larger interests of the public.


86-95
9
  • SOCIAL MEDIA – A UNIQUE LEAF OF COMMERCE IN PRESENT ERA


Dr. Pawan Kumar,Ms. Loveleena Mukheja

Abstract:
Social media has entered everywhere, whether he is individual or an artificial person, poor or rich, in urban area or rural area, public sector or private sector. It has become a very powerful and interactive tool in the hands of individuals, non-govt.


96-107
10
  • A STUDY ON RURAL AND URBAN REGION OF ONLINE TRADING RETAIL SECTOR WITH SPECIAL REFERENCE TO TAMILNADU


Ms. T. Parameswari, Dr. M. Mohamed Siddik

Abstract:
Retail sector is growing in India year by year; India's strong growth fundamentals along with increased urbanisation and consumerism are the key drivers and they have opened up immense scope for retail expansion.


108-116
11
  • COMPARISON OF PROFIT/LOSS OF KERALA STATE TRANSPORT CORPORATION WITH OTHER PUBLIC SECTOR UNDERTAKINGS OF KERALA


Dr. Indu Vijayan

Abstract:
Kerala State Road Transport Corporation is a public utility service undertaking and hence a comparison of its financial performance with financial performance of other public utility service enterprises such as Kerala State Electricity Board, Kerala Water Authority, and Kerala State Housing Board is analysed.


117-127
12
  • STUDY ON INHIBITIONS FACED BY CUSTOMERS DURING ONLINE SHOPPING WITH SPECIAL REFERENCE TO BHOPAL CITY


Dr B. Padmapriya, Ms Swati Dayal

Abstract:
The web based shopping environment has experienced a considerable measure of change and today it is as yet creating in a quite enhanced way. It has turned out to be enormously well known in the regions of attire, expressions and painstaking books, work, auto rentals, PCs and hardware, beauty care merchandise, budgetary administrations, endowments (gift, funding, and facility) and so on.


128-147
13
  • DEMONETIZATION AND ITS IMPACT ON ECONOMY, BUSINESS AND CITIZENS IN INDIA


Mr. P. Gurumurthy, Prof. B. Sudhir

Abstract:
Indian government has taken a challenging decision on ban of Rs.500 and Rs.1000 notes on 8th Nov2016. Central government was a judicious, well-thought out and well-implemented step, and whether it would really eradicate all the existing black money, illegal activities, terrorism, and corruption and enhance the investments through Jan Dhan accounts and increase the proper tax payments from individuals, businessmen and corporate businesses.


148-157
14
  • DISINVESTMENT OF CENTRAL PUBLIC SECTOR ENTERPRISE IN INDIA


Richa Pathak

Abstract:
Public sector undertakings (PSU) play an important role in shaping the industrial and economic environment. In Asian countries like China & Vietnam, PSU’s account for 30% & 38% of GDP respectively.


158-173
15
  • ELECTRICITY THEFT – A PRIMARY CAUSE OF HIGH DISTRIBUTION LOSSES IN INDIAN STATE


Sunita Saini

Abstract:
Electricity theft has become the main factor responsible for distribution losses in Indian States. It has become troublesome for both the consumers as well as for the utilities which supply electricity to the consumers.


187-203
16
  • A CASE STUDY ON BSNL CUSTOMER SATISFACTION IN ANANATHAPURAMU DISTRICT OF ANDHRA PRADESH


Dr. G. Ganeshkumar Rai

Abstract:
Telecommunication is one of the prime support services needed for rapid growth and modernization of various sectors of the economy telecom is the means of communication of the future and shall form a vital component of India’s infrastructure. Communication Technologies are found to


204-219
17
  • IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) ON MANUFACTURING INDUSTRY IN INDIA: EMPIRICAL ANALYSIS


Dr. Nageswara Rao Dara

Abstract:
This paper aims to investigate the impact of Foreign Direct Investment (FDI) on the economic growth of India for the period 2007 to 2017 quarterly data. It evaluated the Gross Domestic Product (GDP) performance and the trends of FDI and Gross Fix Capital Formation (GFCF) in India.


220-234
18
  • AUDIT COMMITTEE PERFORMANCE AND RELEVANCE: AN EMPIRICAL INVESTIGATION


Dr. Imran Ahmad Khan

Abstract:
The purpose of the study was to examine the users’ perception of the inclusion of audit committee report in the financial statements of the companies. Questionnaires were used to collect the information from the respondents.


235-249
19
  • A STUDY ON QUALITY CONTROL TECHNIQUES IN PLASTIC INJECTION MOULDING AT PUNE


Khawaja Mubeenur Rahman, Irfan Sharfoddin Inamdar

Abstract:
Quality control in the production department is a serious concern in this competitive world of business which if left unchecked could lead to product wastes, low productivity and poor quality products.


250-264
20
  • ASSESSING COMMUNICATION COMPETENCY OF WORKING MANAGERS: AN EMPIRICAL STUDY


Anand Bhardwaj

Abstract:
Purpose- Objective of this research paper is to assess communication competency of Working Managers.


265-274
21
  • EMPHASIS OF QUALITY MANAGEMENT IN SUPPLY CHAIN MANAGEMENT


Mayank Kumar

Abstract:
Quality in a product or a service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.


275-283
22
  • MALPRACTICE OF ELECTRICITY THEFT: A MAJOR CAUSE OF DISTRIBUTION LOSSES IN HARYANA


Sunita Saini

Abstract:
This paper addresses the scenario of distribution losses in the Sonepat district of Haryana, India for last three financial years.


284-313
23
  • PERFORMANCE APPRAISAL IN SELECTED IT FIRMS IN VISAKHAPATNAM


Dr. K. HARI HARA RAJU Dr.G.HENRY JAMES

Abstract:
Performance Management System as a “strategic and integrated approach to increasing the effectiveness of companies by improving the performance of the people who work in them and by developing the capabilities of teams and individual contributors”


314-332
24
  • Combining utility and regret approach with information entropy in assessing retailing potential of Indian States


Dr. Ayan Chattopadhyay

Abstract:
Retailing has emerged as one of the most potent and fast paced industry; especially after the economic reforms of 1991 and more so post retail reforms in 2011 that relaxed FDI norms allowing multi brand and single brand store entry smoother in our country than before.


333-347
25
  • Financial Literacy and Investment Preference of Rural People in Himachal Pradesh


Mr Karan Gupta1, Prof. Sunil Kumar Gupta2 and Prof. Kulwant Singh Pathania3

Abstract:
The present study focuses on determining the financial knowledge (literacy) of people living in rural areas of Himachal Pradesh in Shimla district.The data from 500 respondents was collected and it found that the majority of the respondents are engaged


348-368
26
  • A SEARCH FOR MANAGEMENT COMPETENCIES IN SCHOOL TEACHERS


S. Shiju, Research Scholar, TamilNadu OpenUniversity, Chennai, TN, India Dr. S. Subramanian, TamilNadu Open University, Chennai, TN, India

Abstract:
The main focus of this study is to identify crucial management competencies required by School teachers and to test if the school teachers of the study area ie,. School teachers of st. Thomas Mount Block of kanchipuram district, Chennai, TamilNadu possess those Management competencies.


369-399
27
  • STATUS AND SCOPE OF E-COMMERCE IN AGRIBUSINESS IN INDIA


M. Balakrishnan, B. Ganesh Kumar, Ch. Srinivasa Rao and S.K. Soam

Abstract:
In today’s agriculture and the food supply chain in general, there appears a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of e-commerce due to the high level of fragmentation present in the supply chain, large volumes traded, and homogeneous products only reinforced the expectations.


400-413
28
  • SUSTAINING AGAINST THE ODDS: A STUDY ON RRBs IN INDIA


G Divakara Reddy

Abstract:
Regional Rural Banks are relatively new banks which are started functioning from 1977 in India, now these banks are shown tremendous growth and performance apart from fulfilment of their a main objective (Rural Services).


414-423
29
  • A STUDY ON IMPACT OF ONLINE TRADING ON RETAIL SECTOR WITH SPECIAL REFERENCE TO TAMILNADU


Ms. T. Parameswari, Dr. M. Mohamed Siddik

Abstract:
In this paper an attempt has been made to accentuation the force of the increasing trading of online shopping over the various fixed shop retailers. Online trading is trading in products or services using computer networks, such as the Internet.


424-432
30
  • ASSESSING COMMUNICATION COMPETENCY OF ASPIRING MANAGERS: AN EMPIRICAL STUDY


Anand Bhardwaj

Abstract:
525 Respondents were selected by using random sampling method from various universities and institutes of Haryana and NCR. Structured questionnaire was designed to assess communication competency of aspiring managers.


433-440
31
  • ROLE OF AIRTEL IN TELECOMMUNICATION SECTOR AS A PIO-NEER SERVICE PROVIDER: A STUDY ON CUSTOMER SATISFAC-TION SURVEY AT BANGALORE


Dr. K. Nanjegowda, Dr. Nagabhushana. S

Abstract:
Prior to the introduction of the LPG (Liberalization, Privatization and Globalization) in the dec-ade of 90’s telecommunication industry in India was under the monopoly of the government of India, earlier to the emergence of Privatization


441-455
32
  • A Study on Interactive Marketing Communication Tools and Brand knowledge with Special reference to Royal Enfield bike owners


Praveen Kumar Dr. J. Tamil Selvi

Abstract:
Brand knowledge isthe consumer’s awareness about their brand, which relates to consumers’ strength to recognize or recall the brand and image under different conditions which consists of consumers’ perceptions and of associations for the brand.”(Kevin Lane Keller 1993).


456-465
33
  • FINANCIAL PERFORMANCE OF TEXTILE INDUSTRY IN PUNJAB


*Dr. Sandeep Kumar **Anubhuti Modgil

Abstract:
Textile industry plays a very dominant role in the Indian Economy. In the recent years, it has attracted good amount of Foreign Direct Investment (FDI) in the country. This industry accounts for 20 % of country’s industrial production and more than 4% of GDP. This industry is also a major contributor in export with 14% contribution in global clothing production and generates employment for 38


466-479
34
  • A STUDY ON THE ASSOCIATION OF BRAND AWARENESS AND BRAND IMAGE WITH SPECIAL REFERENCE OF PACKAGED MILK IN CHENNAI CITY


Mrs. C. T. Neena Mary, Dr R Rethina Bai

Abstract:
Brand awareness is the familiarity about the availability of the product. Consumers associate the brand with a specific product. It includes both brand recognition and as well as brand recall. Brand awareness is improved to the extent that brand names are selected and are very easy to remember.


480-490
35
  • A Critical Appraisal of Grievances Redressal Mechanism of SEBI


Dr. Sapna Bansal Dr. Kuldip Singh Chhikara

Abstract:
The present paper incorporates the analytical study of the perception of various types of retail investors’ of India towards SEBI’s Grievances redressal mechanism. The study is based on primary as well as secondary data.


491-502
36
  • SWOT ANALYSIS OF ONLINE FOOD INDUSTRY IN INDIA


Rashmi

Abstract:
According to National Restaurant Association of India (NRAI), ‘the restaurant industry is expected to contribute about 2.1 percent to the total GDP of India by 2021. With emergence of technology the online food ordering & delivery marketplace has been a promising business idea from the start.


503-509
37
  • EFFECTS OF DEMONETIZATION


Anu Anna Ninan

Abstract:
To begin with, this study looks at the earlier accounts of instances of demonetization in India. This research paper furthermore, attempts at studying and trying to grapple with the impact that demonetization has made across the various sectors within the economy of India and the ripple effects that it will make in the future.


510-515
38
  • ROLE OF MOTIVATIONAL & HYGIENE FACTORS IN RETAINING EMPLOYEES IN FOOD INDUSTRY


Rashmi

Abstract:
Today, more than 10 million workers are employed in the areas of food preparation and food servicing including fast food in the world. In the highly turbulent environment, employee’s turnover can be as high as 200% per year.


516-525
39
  • AIDED BRAND RECALL AMONG RURAL CONSUMERS FOR SELECTED FMCG BRANDS


Pramod Hanmantrao Patil

Abstract:
Brand recognition is one of the important determinants of brand awareness which forms the base for brand equity; since then consumers develop association, feeling and loyalty for the exposed brand.


526-535
40
  • A STUDY ON CUSTOMER SATISFACTION OF E-SERVICE QUALITY BY ONLINE SHOPPING


R.SHARMILA & DR.M.KAVITHA

Abstract:
This paper develops a research model to examine the relationship among e-service quality dimensions and customer satisfaction. Design/methodology/approach – Data from a survey of 67 online consumers were used to test the research model


536-547
41
  • Case Study -Global Film Tourism


Mr. AnandHindolia Dr.Nivriti Grover Mishra

Abstract:
The term ‘Film tourism’ can be defined as a branch of cultural tourism, and it refers to the growing interest and demand for locations which become popular due to their appearance in films and television series.


548-553
42
  • COMPARATIVE ANALYSIS OF FOREIGN DIRECT INFLOWS: INDIA VIS A VIS CHINA


PallaviManik Dr. Sandeep Kumar

Abstract:
India and China are the two largest and leading economies of the world after USA. These two countries are also significant in terms of population and size of the economy.


554-565
43
  • Study of purchase intention for smartphone among young consumer


Dr. Shilpa C. Shinde1

Abstract:
The purpose of this study was to understand the purchase intention for smartphone among young consumer. A study was performed involving 150young consumers and respondents responses collected with the help of pre-tested questionnaire


566-570
44
  • Educational Institutional Websites: A study on effect of gender factor in the influential variables for selecting a College with special reference to Kottayam District.


Mr. Anish .B .Bhaskaran Mrs. Seethu John Mr krishnakumar.P

Abstract:
Education has never been cheap. Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions. Already there is cutthroat competition among various private educational institutions


571-576
45
  • An Approach to Value Oriented Education


Mujeeb Rahiman Kattali

Abstract:
Abstract This paper addresses the issue of value oriented education.. The term value education as education itself, the author advocates the need for the preparation of a teacher as an agent for social change, to equip him or her to deliver the quality of values as per the situation


577-583
46
  • Understanding behaviouralbiases which influence investment decisions – An exploratory study


Asheetu Bhatia Sarin, Dr.Jivan Kumar Chowdhury

Abstract:
Behavioral finance is a new field with a research combination of psychology and finance. Since long the field encapsulates the cognitive behaviour of the psychology and the investment decisions of the investors


584-596
47
  • AN ANALYSIS ON QUALITY OF WORK LIFE AND ORGANIZATIONAL EFFECTIVENESS


Dr. A.V. Shathya

Abstract:
A healthy workplace is a place where everyone works together to achieve an agreed vision for the health and well-being of workers and the surrounding community


597-609
48
  • A Comparative Analysis of Financial Performance of Public and Private Sector Banks in India


Parmod Kumar Harish Chander

Abstract:
Banks plays a vital role in the mobilization of resources by collecting funds from various sources which has surplus funds and providing credit facilities to different sectors of an economy for its development


610-623
49
  • SURVEY OF SUCCESSION PLANNING ISSUES AND CHALLENGES: INDIAN COMPANIES SCENARIOS


Preeti Garg

Abstract:
Any association that needs to flourish and contend must have designs set up with the goal that the opportune individuals are in the perfect place at the ideal time to accomplish fruitful hierarchical results.


624-632
50
  • Individual Market Orientation of Incubates: A Challenge to the Future of Startup India


Deepa Unnithan Prof. Dr. Hareesh Ramanathan

Abstract:
The much anticipated Start-Up India initiative was launched to catalyse the growth of entrepreneurship in India.Though factors like governance issues and challenges from established corporates are mostly highlighted as the hurdles faced by startups on their race to achieve scales, another important aspect go unnoticed, which is the orientation they have to sustain in the market.


633-643
51
  • To study the usage pattern of the Whats-app social messenger app amongst the youth of Pimpri-Chinchwad City.


Prof.SurekhaRayaphale. Prof.Vaibhav Patil

Abstract:
WhatsApp Messenger is a freeware and cross-platform instant messaging and Voice over IP (VoIP) service


644-649
52
  • Anticipatory Bail – A Tool against Nefarious intention in 498A


Gulab Singh Dahiya

Abstract:
In legal jargon Bail means to procure the release of a person from legal custody, by undertaking that he/she shall appear at the time and place designated and submit him/herself to the jurisdiction and judgment


650-656
53
  • PRADHAN MANTRI JAN DHAN YOJANA: A STUDY OF ISSUES AND CHALLENGES


Falak

Abstract:
Pradhan Mantri Jan Dhan Yojana, is an eager plan for extensive money related incorporation propelled by the Honorable Prime Minister of India


657-664
54
  • A study of Goods and Services Tax (GST) with reference to Common Man


Priyanka

Abstract:
In this paper the attempt is made to through light on GST i.e. The Goods and Services Tax. The paper discusses the history of taxation in India and the world, subsequently the history of GST is discussed.


665-670
55
  • कठोपनिषद में लोकाचार


डॉक्टर मंजू पटेल

Abstract:
कठोपनिषद में लोकाचार


671-673
56
  • QUALITY OF WORK LIFE OF HOTEL EMPLOYEES: A STUDY OF HOTELS IN INDIA


K. Shaji

Abstract:
The flourishing economy and increased business opportunities in India have acted as a boon for Indian hotel industry. Hotel Industry is inextricably linked to the tourism industry and the growth in the Indian tourism industry has fuelled the growth of Indian hotel industry. This industry is playing significant


674-679
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