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** Authors are invited to submit manuscripts for May 2020 issue.

** April 2020 issue of AARF Journals is officially released.

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1
  • SUCCESSION PLANNING IN INDIAN CONTEXT – AN ANALYSIS


GEETHA BAI. A.S.* and Dr. USHA DEVI. N.**

Abstract:
The biggest challenge for most organizations is how to effect a well-designed change of leadership without disrupting the organizational continuity. Identification and nurturing of talents to fill the critical positions of the business in future and in times of crisis is the need of the hour (inevitable) for all the business organization irrespective of their sizes to achieve smooth running and continued success. Succession planning ensures that skilled, talented and highly qualified work force is available at all times to occupy the key positions whenever the vacancy arises in future, especially during the times of transition


1-18
2
  • IMPACT OF CELEBRITY ENDORSEMENT ON YEMENI CONSUMER’S PURCHASE INTENTION IN TERMS OF BRAND IMAGE


Ms. Reem Alawadhiand Assist. Prof. Dr.Müge ÖRS

Abstract:
Advertisers always practice the strategies intended to attract customer’s interest in their message and to distinguish oneself their offerings from rival products with the expectation of influencing the buying behavior of the customer. One of the most popular strategy is celebrity endorsement.


19-26
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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