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** Authors are invited to submit manuscripts for December 2019 issue.

** November 2019 issue of AARF Journals is officially released.

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1
  • CUSTOMER BUYING BEHAVIOUR IN CORPORATE RETAIL OUTLETS WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr.V.SRIDEVI

Abstract:
The Indian retail industry is presently posed as one of the most frequently developing and fast paced industry, as several corporate players have started to enter the market. The main objective of the study is to identify the factors influencing the customer’s buying behaviour at corporate retail outlet


1-10
2
  • DOES EMPLOYER BRANDING INFLUENCE EMPLOYEE ATTRACTION? EVIDENCE FROM AN EMPIRICAL STUDY


Dr. M.VeeraSwamy, Prof.T.Krishna Kumar

Abstract:
Purpose:-The purpose of this research paper is to examine the role of employer branding in the context of attracting the employees. Design: - Data was collected from 400 employees through personal interviews with the help of structured questionnaires. This research looks at the IT companies, selected sample companies are 4 out of which 2 Indian origins and 2 foreign origin Information Technology Companies which are located in the city of Hyderabad. We used statistical techniques like measures of central tendency, correlation, regression analysis and ANOVA


11-26
3
  • THE ENTREPRENEURIAL INTENTIONS AMONG THE UNDERGRADUATES INVOLVED IN BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP COURSES IN SRI LANKA


Dannangoda Gamage Menaka Prabhani Madushani Rukgahamula Hene GedaraWasantha Pradeep Kumara

Abstract:
Universities play a major role in producing entrepreneurs. Until recently, fostering innovations and new product development through entrepreneurshiphas not been regarded as a primary task of universities. Although the graduates are given the education on entrepreneurship,


27-39
4
  • RELATIONSHIP BETWEEN SKILL ACQUISITION AND SKILL TRANSFER FOR SKILL DEVELOPMENT PROGRAM OF BUSINESS ADMINISTRATION IN AN ORGANIZATION: A CRITICAL STUDY


CHE FERNANDEZ JALOVER

Abstract:
This paper describes our project which studies skill acquisition mechanism and develops skill transfer systems in an organization and its impact. Skill acquisition mechanism functions with similar principle as executive program planners, trying to comprehend how skills are acquired and connected. To endeavor, new skills must not only be acquired on exclusive basis, but also associated with respect to the organization that places assets into their development. Skill development along these lines needs to satisfy the accompanying conditions.


40-49
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  • Rashtriya Research Institute
    Of New Medical Sciences

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