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** Authors are invited to submit manuscripts for December 2019 issue.

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  • AN EMPIRICAL STUDY OF CONSUMER IMPULSE BUYING BEHAVIOUR IN LOCAL MARKETS IN ENUGU STATE, NIGERIA


EMEZUE Leonard NnabugwuAGU, OkoroAguOKOCHA, Ebere Rejoice

Abstract:
The purpose of this research work is to highlight an empirical study of consumer impulse buying behaviour in local markets. Specifically, the study aimed to purse the following objectives: to determine the relationship between product nature and consumer impulse buying behaviour, to ascertain the effect of in-store display on consumer impulse buying behaviour, to determine the influence of salesperson in consumer impulse buying behaviour. The study had sample size of 300 which realised through convenience sample method; instrument used for data collection was primarily questionnaire and interview


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Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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