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Current Issues

GE- INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH (GE-IJMR)
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  • ANALYSIS OF DEMOGRAPHIC FACTOR WISE CUSTOMERS SATISFACTION LEVEL TOWARDS ATTRIBUTES OF HATCHBACK CAR


Dr. Chanpreet

Abstract:
The paper is an effort to analyse the demographic wise customer satisfaction towards attributes of hatchback car in Haryana. The present study used exploratory research design. The study conducted on 536 respondents from Haryana. The primary data collected through structured questionnaire with help of likert scale. Secondary data also collected from different previous research studies, including several journals, articles, books, etc. Further, the data analysed through ANOVA and t-test. The study revealed that demographic factor wise customers satisfaction do not differ significant towards point of purchase service quality, design of car, engine performance, comfort and functionality and safety of car as attributes of the hatchback car. The study suggested that manufacturers should also focus on specific attributes of car with respect to demographic factor. For the growth of the country, India should try to step forward, reduce taxes, and restructuring the tariff structure for e-vehicles, which have less pollution, advanced fuel efficiency, and are safer to drive


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2
  • THE EFFECT OF SOCIAL MEDIA MARKETING PLATFORMS ON DECISION MAKING OF THE SOLO FEMALE TRAVELLING BEHAVIOR UNDER THE MODERATION OF CULTURE


Anahid Akram Alhourani

Abstract:
With the growth of technology, the Internet and social media have become an increasingly significant part of our lives; many people and many solo female travelers benefit from the Internet and social media channels in many ways while traveling; as tourism is one of the most closely related fields to the Internet, tourism businesses and travelers are now using social media platforms and networks to advertise and use tourism products and services


11-23
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