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Harnessing Artificial Intelligence: Exploring the Transformative Role and Impact on Project Management Practices
Dr. V P Joshi
Abstract:
This paper investigates the evolving role of project management leadership in the context of Artificial Intelligence (AI) integration. Drawing from a systematic literature review (SLR) of 18 papers sourced from reputable journals, key insights and emerging trends are synthesized to elucidate the transformative potential of AI in project management practices. The discussion highlights the importance of transformational leadership in fostering organizational innovation, the value of Appreciative Inquiry (AI) in facilitating change management, and the challenges and opportunities posed by uncertainty and complexity in project environments. Furthermore, the intersection of AI and marketing in the metaverse presents new avenues for consumer engagement and brand innovation. This research aims to provide practitioners and scholars with valuable insights into leveraging AI technologies to enhance project outcomes, foster innovation, and drive organizational success.
