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S.No Particular Pdf Page No.
1

  • “SIX SIGMA AND THEIR APPLICATION IN COMPANIES”- A STUDY OF DIFFERENT INDUSTRIES


Dr. Sarvjeet Kaur, Dr. Gaurav Bakshi, Mr. Sanjay Dayora

Abstract:
Six Sigma's aim is to eliminate waste and inefficiency, thereby increasing customer satisfaction by delivering what the customer is expecting. Six Sigma is a highly disciplined process that helps us focus on developing and delivering near-perfect products and services.


1-14
2

  • “IMPACT OF CONSUMER’S DECISION MAKING PROCESS ON PURCHASING OF MOBILE PHONES”


Kavarthapu Vishnu Tejaswi, Prof. A. Seema

Abstract:
Today the success of any firm depends upon the consumer satisfaction. ‘Consumer is king’ –the statement carries profound truth in it. The firms should know about the behaviour of the consumers for satisfying their consumers. Consumer behaviour is defined as the act of consuming or using goods or services.


15-42
3

  • GREEN HRM: TRENDS & PROSPECTS


Khyati Kapil

Abstract:
The impact of our daily activities on the environment and the desire to go green has expanded from just individuals to organization. Growing global environmental concerns and the development of international environmental standard are creating the need for businesses to adopt formal environmental strategies.


43-55
4

  • INDIAN RURAL MARKET – Neglected to Attracted


Prof. Sanjaykumar Jagannath Patil, Prof. Mrs. Yogita Janardan Patil

Abstract:
The created image of Indian Rural market keep this market neglected in the olden days. When anyone think about rural area the image creates in his mind with bullock carts running on katcha road with cow dunks and drain water running on road.


56-64
5

  • INDO - RUSSIAN COOPERATION IN DIAMOND INDUSTRY: AN ECONOMIC ANALYSIS


Dr. Atul A. Agwan

Abstract:
Diamond industry in India is a very attractive sector if we consider through the eye’s of export promotion move of the Indian Government. Russian public sector looks towards the support from the Indian Government in providing some assistance to polish their rough diamond and make it saleable into International market.


65-84
6

  • IMPACT OF GLOBALIZATION ON SOCIO ECONOMIC CONDITIONS AND TRADE


Kulbir Kaur Bhatti

Abstract:
Globalization is an integration of culture and politics through business to generate higher profits and has made the world a global village. Globalization has proved to be a double edged weapon. It did help the government temporarily meet its emergent need of foreign exchange but it has caused some permanent damage to Indian economic system and Indian social structure.


85-93
7

  • TWELVE FUNDAMENTAL RULES OF OFFICE MANAGEMENT


Harish Singh1, Alka Mittal , Preeti Malik , Renu Tomar

Abstract:
Management simply means to control or to administer. Office management means the method of controlling an office so as to enable to achieve a given aim. In our modern society, all kinds, or business are carried on by a group of people, who have enough knowledge in their respective fields.


94-105
8

  • ONLINE MARKETING RESEARCH


Sakshi Gupta

Abstract:
You didn't want to learn your product was not quite what people wanted after you had gone to the expense of developing it. So you had to survey people on the street, run telemarketing campaigns or hold focus group discussions.


106-118
9

  • A STUDY ON CONSUMER SERVICE QUALITY IN ICICI PRUDENTIAL LIFE INSURANCE COMPANY


Ms. Shuchi Singhania

Abstract:
The research is related to identification of variables related to Consumer Service Quality in an insurance company. One of the leading private sector company, ICICI Prudential Life is taken for the study.


119-133
10

  • UTILITARIAN, CONSPICUOUS AND HEDONIC FACTORS AFFECTING MOBILE CONSUMER BEHAVIOR IN COIMBATORE CITY, TAMIL NADU


D.Arthi, Dr.K.Malar Mathi

Abstract:
It is very hard to find someone without mobile these days, the manufacturers and marketers of mobile should have an in-depth knowledge of the consumers to reach them and delight them in the right way.


140-150
11

  • GREEN WASHING: A REASON TO LOOK UPON


Dr. Anupama Sharma, Ms. Sumita Kukreja

Abstract:
Green washing, is a term that not many of us are actually aware of. When we first hear of this term our thinking automatically takes us on a tour, to identify what this could mean. But only a hand full of people is successful in identifying what this means and how it is associated to the world of Business.


151-167
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