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S.No Particular Pdf Page No.
1

  • A PROPOSED MODEL OF PSYCHOLOGICAL EMPOWERMENT ON CUSTOMER ORIENTED BEHAVIOR IN BANKING SECTOR


Dr. K. Vasanthi Kumari, Ms. E. Sharanya

Abstract:
According to Hancer and George (2003), the origin of empowerment can be traced to the theory developed by Douglas McGregor that emerged in the field of organizational behavior. McGregor developed a theory named “Theory Y,” based on the notion that employees’ motivation, productivity, and participation can be attained and enhanced by designing more autonomous and flexible jobs.


1-6
2

  • EMOTIONAL INTELLIGENCE AMONG WOMEN DOCTORS – A STUDY


Mrs. N. Vishnu Priya, Dr. D. Gnana Sentthil Kumar

Abstract:
The study was aimed to examine the effect of type of hospital (private or government) on Emotional intelligence level of the woman doctors working there. Type of hospital is an independent variable and Emotional intelligence is a dependent variable.


7-17
3

  • COVERAGE AREA: - HUMAN RESOURCE MANAGEMENT


Dr. Sudhir K. Pode

Abstract:
Employee reward play a vital role in employee motivation, employee productivity and employee performance. The impact of reward on employee performance is directly link with motivation.


18-38
4

  • ORGANIZATIONAL CITIZENSHIP BEHAVIOR: ITS DEFINITIONS AND DIMENSIONS


Dr. T. Thiruvenkadam, Mr. I. Yabesh Abraham Durairaj

Abstract:
Organisational Citizenship Behaviour (OCB) is a term that encompasses anything positive and constructive that employees do, of their own choice, which supports co-workers and benefits the company.


46-55
5

  • QUALITY OF WORK LIFE PROGRAMME AN EFFECTIVE STRATEGY FOR ORGANISATION


Sulbha Waghmare, Dr. Vijaykumar Dhole

Abstract:
India is the world's favored market for BPO companies, among other competitors, such as, Australia, China, Philippines and Ireland. India is currently the number one destination for business process outsourcing, as most of the companies in the US and UK outsources IT-related business processes to Indian service providers. BPOs have proved a grand success.


56-67
6

  • A STUDY OF CONSUMER SATISFACTION TOWARDS NEUROMARKETING IN INDIA WITH SPECIAL REFERENCE TO KANO MODEL


Harit Kumar, Dr. Neha Mathur, Dr. Sangeeta Jauhari

Abstract:
This paper presents consumer satisfaction towards neuromarketing. It is analyzed by using Kano model and discusses the potential benefits that can be achieved by applying this approach to skis the application of neuromarketing.


68-80
7

  • PERCEPTION ON EXPERIENTIAL MARKETING OF SHOPPING MALLS - A STUDY OF FORUM SUJANA MALL


Syed Abdul Aleem, Prof. Badiuddin Ahmed

Abstract:
This research focuses on shopping experience as an example of experiential marketing using shopping malls online reviews as secondary data. The study will make use of qualitative and quantitative content analysis.


81-94
8

  • STATUS OF PROFITABILITY AND LIQUIDITY OF BOMBAY STOCK EXCHANGE IN INDIA


Dr. Ajab Singh, Dr. Chandra dutt Sharma

Abstract:
Bombay Stock Exchange (BSE) earned the substantial earnings, on an average more than 10 percent consolidated Return on Capital Employed (ROCE) under the study span of six years(viz.,2011/12 to ../current/2016/17). The Current Ratio and Absolute Liquidity Ratio on consolidated basis are above or near the accepted norms.


123-134
9

  • TRENDS IN PRODUCTION AND PRICE BEHAVIOUR OF AGRI-COMMODITIES IN INDIA - A STATISTICAL ANALYSIS


Ms. A Madhavi , Prof. G V Chalam

Abstract:
The demand for commodities normally stable and increases gradually with increased population, wherein the rise in production through high yielding/more cultivable land is very essential. Otherwise, the price of the commodities will increase and the people may spend more money for their demand of these goods.


135-159
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