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1

  • “A PRAGMATIC COMPARATIVE ANALYSIS OF ACCOUNTING TREATMENT UNDER COMPANIES ACT 1956 AND 2013”


Dr. Premila Jain

Abstract:
From the independence the Companies Act, 1956 (“1956 Act”) has been in existence, the corporate and business environment has evolved significantly and hence there was a need to revamp the legislation governing companies


72-81
2

  • AN EMPIRICAL STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGIC TOOL IN 4 WHEELER AUTOMOBILE INDUSTRY


(Dr.) Amit Kumar Gupta

Abstract:
Customer satisfaction in the Indian four-wheeler sector is the focus of this research. Customer relationship management (CRM) has a significant impact on both the profitability of a firm and its customers. Increasingly prevalent business concepts include customer relationship management (CRM) as well as the effect it has on consumer loyalty. As a result, companies are prioritizing customer retention rather than acquiring new customers. Due to the scrutiny of marketing resources, it's more crucial than ever for a business to be able to satisfy its existing clients, while recruiting new ones is more costly. Owners of automobiles


82-89
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