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S.No Particular Pdf Page No.
1
  • THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE ATTITUDINAL ORGANIZATIONAL COMMITMENT AMONG THE ACADEMIC MEMBERS OF THE PUBLIC SECTOR UNIVERSITIES IN SRI LANKA SPECIAL REFERENCE TO SCIENCE FACULTIES


Parana Palliya Guruge Thyagi Pushpika

Abstract:
The purpose of this study was to examine the impact of demographic characteristics on the degree of attitudinal organizational commitment of the academic members of the public sector universities in Sri Lanka. A quantitative method was employed to collect data using a structured questionnaire from academics.


1-14
2
  • SWOT ANALYSIS: A STUDY OF BUSINESS TO CUSTOMERS E-COMMERCE WEBSITES/COMPANIES


Dr. Ashish K. Desai, D. R. Patel, R. B. Patel

Abstract:
SWOT analysis was first time applied in 1960. It stands for Strengths, Weaknesses, Opportunities and Threats.


15-21
3
  • GREEN ACCOUNTING PRACTICES IN BMW GROUP


Dr. T. Durga Prasad

Abstract:
Green accounting practices is a part of sustainability development. Sustainability development stands for entrepreneurs are not priority about profit performance they will balance with profit performance to social activities.


108-115
4
  • THE IMPACT OF JAPAN-INDONESIA EPA ON JAPAN’S DIRECT INVESTMENT IN INDONESIA AND INDONESIA’S EXPORT IN AUTOMOTIVE AND AUTOMOTIVE PARTS INDUSTRIES


Dr. Hendry Litou

Abstract:
Ten years have passed since Japan and Indonesia signed the Japan-Indonesia Economic Partnership Agreement (JIEPA). This paper reports the findings of a study examining the impact of JIEPA on Japanese outward FDI position in Indonesia and Indonesia’s export value in automotive and automotive parts industries.


116-138
5
  • INVESTMENT EVALUATION OF SELECTED MUTUAL FUND WITH SIP AND NIFTY INDEX- AN EMPIRICAL STUDY.


Mr. Sriyank Levi, Dr. Anil Kumar G Garag

Abstract:
Interment is a every individuals necessity because of inflation and time value of money as the time decay will reduce the buying power of an individual, Out of diverse choice of investment avenues at present, the mutual fund is the most reliable and suitable investment vehicle for most common man as it offers an opportunity to invest in a diversified assets yet it is proficiently managed my portfolio managers and at a comparatively low in transaction cost.


139-149
6
  • GST- REMARKABLE REFORM BUT FULL OF CHALLENGES


Mrs. Swati Kedia

Abstract:
Taxation system always has been the most essential part of our system. From time to time government has taken vital steps in the reforms of the taxation system .


150-167
7
  • MAKE IN INDIA: A FOCUSED APPROACH ON COMPETITIVE ADVANTAGE


Dr. Richa Sinha

Abstract:
The paper aims to evaluate and examine the ‘Make In India’ programme of the Government of India and in the same breath suggesting various avenues and key focal points which if emphasized and concentrated upon will require least possible efforts in attracting businesses from around the world to come to India and to treat India as an attractive investment destination.


168-179
8
  • MINOR FOREST PRODUCTS AS A SOURCE OF LIVELIHOOD OPTION FOR FOREST DWELLERS


Parmeshwar Singh Maravi, Dr. Satish Modi

Abstract:
Minor forest products (MFPs) have attracted considerable global attention due to the significant role played in benefiting people and industries. It is a well-established fact that most tribals and villagers who live in forest regions depend on MFPs as the source of their livelihood.


180-188
9
  • GREEN HUMAN RESOURCE MANAGEMENT INITIATIVES IN INDIA -AN OVERVIEW


DR RANA ZEHRA MASOOD

Abstract:
In today‟s corporate world, the concepts like global competition, scientific changes and development, communication, environment, and environmental problems are getting more and more common in everyday life with the hastening of globalization.


189-200
10
  • PSYCHOLOGY OF CONSUMER BUYING BEHAVIOUR PSYCHOLOGY TO PURCHASE DURABLE GOODS: A CASE STUDY


Prof. Dalvir Singh

Abstract:
Without enforcement of strategic marketing policies and machinery, a product can’t move from manufacturing to consumption point. Every consumer want to get consumer surplus and maximum satisfaction in case of purchase of durable and non-durable goods.


201-210
11
  • PARADIGM SHIFT IN THE ROLE OF HUMAN RESOURCE PRACTICES IN THE COMING DECADE


Dr. Amol Murgai

Abstract:
The global business environment has seen a major transformation over the past couple of decades. Rapidly changing global business dynamics have led to a major shift in the way the human resources function works, especially in organizations in developing economies.


211-219
12
  • PERCEPTION OF SERVICE QUALITY AND OVERALL SATISFACTION OF THE MAJOR PORT USERS IN TAMIL NADU


L. Prakash, Dr. B. Thangaraj

Abstract:
The economic development of any nation depends primarily on the important role played by industrial sector. the quality of life mainly comes from the macro-economic prosperity.


220-232
13
  • ROLE AND IMPACT OF STRATEGIC MANAGEMENT ON MODERN BUSINESS


Dr. Dilip B. Patil

Abstract:
Strategy is determination of the basic long- term goals and objectives of an enterprise and the adoption of the course of action and the allocation of resources necessary for carrying out these goals. In management, the concept of strategy is mostly taken in a slightly different from rather than in military form, it is taken more broadly.


233-239
14
  • THE INFLUENCE OF SERVICE ATTRIBUTES OF BEAUTY PARLOUR EMPLOYEES ON THE CONSUMER BEHAVIOUR OF URBAN WOMEN CONSUMERS IN INDIA


Vidya B. Panicker, Dr. Khalil Ahmad Mohammad

Abstract:
The beauty services industry is growing exponentially in India since the last few decades. The reason being the changing demographics within India due to globalisation, opening up of the Indian economy and urbanisation.


240-258
15
  • IMPORTANCE OF ENERGY SECTOR IN PRESENT WORLD (AN EMPIRICAL STUDY BASED ON IMPORTANCE OF ELECTRICITY IN SELECTED COUNTRIES)


Dr. (Prof.)Sharad KumarGoel, Vinod Soni

Abstract:
There is direct relationship between input and the output. Quantum of the input directly affects the quantum of the output.


259-268
16
  • ROLE OF COMMUNITY MANAGED SUSTAINABLE AGRICULTURE (CMSA) IN IMPROVING THE LIVELIHOOD OF THE POOR RURAL WOMEN.


Dr. Kakoli Adhikari

Abstract:
To sustain agriculture based livelihoods with multiple livelihood options. To reduce cost of cultivation by avoiding chemical pesticides and fertilizers.


269-276
17
  • STUDY OF ONLINE BANKING SECURITY MECHANISM IN INDIA: TAKE ICICI BANK AS AN EXAMPLE


M. Manidayanand, Dr. K. Neelamegam

Abstract:
Internet banking has gained wide acceptance internationally and seems to be fast catching up in India with more and more banks entering the fray. online banking is defined as the use of Internet as a remote delivery channel of banking system services via the World Wide Web.


277-294
18
  • ROLE OF STRESS AND INTENTION TO STAY AMONG BPO EMPLOYEES


Poornima Vm, Dr Ravikumar T

Abstract:
Business Process outsourcing (BPO) provided possibilities for employment to a large variety of persons with numerous talent units in India. The enterprise is plagued with the aid of high employee attrition it gives sleepless nights to Human Resources managers.


295-312
19
  • IMPACT DEMONETIZATION ON MSMEs


Dr. Karigoleshwar

Abstract:
Demonetization has negatively impacted job creation by hurting small and medium enterprises (SMEs). Demonetization is the act of stripping a currency unit of its status as legal tender.


313-318
20
  • A STUDY ON E-BUSINESS


Dr. Yellaswamy Ambati

Abstract:
Electronic Business, also known as "e-Business". e-Business", is the utilisation of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and hence can be seen as one of the essential activities of any business.


319-329
21
  • A STUDY ON INFLUENCE OF DEMOGRAPHIC VARIABLES IN BRAND PREFERENCE IN NEWSPAPER


Dr. P. T. Vijayarajakumar, Ms. B. Chitra, Dr. G. Bhuvaneswari

Abstract:
In any field of research studies, demographic variables have more impact on the particular research. In brand preference studies, the demographic variables decide the market share.


330-339
22
  • EQ & IQ CONNECTION: EVIDENCE FROM HR PRACTICES OF SAUDI BANKS


Dr. Mohammad Tariq Intezar

Abstract:
Recent workforces not recognize the autocratic style often adopt by leaders; EQ and IQ become a vital part of today’s leaders to meet the momentous challenges in any sector. In the post industrial revolutions the high IQ (Intelligence Quotient) become the prime consideration for the selection of employees.


340-348
23
  • DETERMINANTS OF SHOPPING BEHAVIOR OF CONSUMERS IN SHOPPING MALLS: AN EXPLORATORY STUDY IN CHHATTISGARH


Pratibha Rai, Dr. (Mrs) B. B. Pandey

Abstract:
The main purpose of this study is to identify the factors influencing shopping behavior of consumers in shopping malls.


349-362
24
  • TO EXAMINE THE ROLE OF CONVENIENCE IN ADOPTION OF E-SHOPPING- A STUDY IN HARYANA


Rajni Bala, Dr. D.P. Singh

Abstract:
Online shopping is a recent phenomenon in the field of e-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line.


363-375
25
  • “A STUDY ABOUT GREEN ACCOUNTING”


Prathima. K

Abstract:
Responsibility towards environment has become one of the most crucial areas of social responsibility. Recent years have witnessed rising concern for environmental degradation, which is taking place mainly in the form of pollution of various types, viz. air, water, sound, soil erosion, deforestation, etc.


376-383
26
  • EFFECT OF ADVERTISING ON BUYING BEHAVIOUR IN RELATION TO BRANDED APPAREL


Dr. Manoj Kumar Singh

Abstract:
The buying behaviour is strongly influenced by the image of the brand which is built by the advertisement of the products.


384-389
27
  • DOMESTIC INTEGRATION: AN EMPIRICAL INVESTIGATION OF THE SELECT SEGMENTS OF INDIAN MONEY MARKET


Hirak Ray, Joy Sarkar, Debashree Dey

Abstract:
In the literature of „financial integration‟, cointegration of domestic markets, especially the segments of money market has escaped adequate attention of the researchers. The issue is vital as the absence of integration at the „base level‟, like the money market, may deny the economy from the benefits of domestic, regional and international integration of financial markets.


390-416
28
  • PERFORMANCE PERSISTENCE IN INDIAN MUTUAL FUNDS USING DATA ENVELOPMENT ANALYSIS


Dr Vipul Sharma, Dr Geetika Sharma

Abstract:
The paper aims at observing improvements and stability in the efficiencies/ performance of mutual funds of India over successive time periods. It proposes a methodology to test the dependence of future performance of mutual funds on their past performance of the selected mutual funds.


417-431
29
  • Role of Microfinance in Women Empowerment


Prof. Sultan Singh and Amandeep Kaur

Abstract:
The present study attempts to analyse the role of microfinance in women empowerment in selected districts of Haryana. Primary data have been collected through pre-tested structured questionnaire. For the purpose of data collection, a sample of 200 women beneficiaries is taken from four districts of the state Sirsa (50), Kaithal (50), Rohtak (50) and Gurgaon (50) of Haryana on the basis of judgment sampling.


432-442
30
  • INDIA A HUB FOR MEDICAL TOURISM


Ourooj Safi

Abstract:
Indian medical tourism has become famous worldwide and is one of the most preferred health destination by foreigners. Medical tourism plays an important role in developing the economy by earning foreign currency.


443-448
31
  • CONSUMER BUYING BEHAVIOUR AND THEIR LEVEL OF SATISFACTION ON GREEN PRODUCTS WITH SPECIAL REFERENCE TO SELECTED DISTRICTS OF TAMILNADU


Dr. S. POONGODI And S. GOWRI

Abstract:
There has been a rapid growth in economy with the increase in the consumption across the world. This over consumption has resulted in the deterioration of the environment. The consequences of this environmental degradation has resulted in pollution, global warming etc., which has become a cause of public concern which in turn lead to the green movement for the preservation of environment.


449-464
32
  • A STUDY ON INSURANCE IN INDIA


Dr. Yellaswamy Ambati

Abstract:
Insurance in India refers to the market for insurance in India which covers both the public and private sector organisations. It is listed in the Constitution of India in the Seventh Schedule as a Union List subject, meaning it can only be legislated by the Central government.


465-472
33
  • Intraday Opening Range Price Action Study: Leveraging Nifty Volatility


ADARSH MOTWANI

Abstract:
Short range Intraday trading is often mapped with the factors of accuracy and timing dealing in high leverage and high volume of trades and high risk and reward. This research paper projects a study of technical analysis which deals in highvolatility frequent constituents of Nifty 100 index


473-480
34
  • NEW PROSPECTS IN ACCOUNTING


Mukesh Saha

Abstract:
Say the word 'accounting' and every one of that comes to most people groups' brains are numbers and computations.


481-484
35
  • Recent Trends in E-MARKETING


Mukesh Saha

Abstract:
E-marketing or e-mail marketing is that the act of causing a poster message, generally to a bunch of individuals, through email. In its broadest sense, each email sent to a possible or current client may well be thought of email marketing


485-490
36
  • Role of Microfinance in Women Empowerment


Prof. Sultan Singh Amandeep Kaur

Abstract:
The present study attempts to analyse the role of microfinance in women empowerment in selected districts of Haryana. Primary data have been collected through pre-tested structured questionnaire. For the purpose of data collection, a sample of 200 women beneficiaries is taken from four districts of the state Sirsa (50), Kaithal (50), Rohtak (50) and Gurgaon (50) of Haryana on the basis of judgment sampling. The collected data were analyzed with the help of Kruskal Wallis H-Test and Ranking method.


491-500
37
  • Impact of travel destination factors on travel destination choice: An empirical investigation of Indian Travelers


Prof. Kishor Chandra Sahu, Krishna Sruthi Unni K.

Abstract:
Travel is claimed to be one of the most favorite leisure or stress buster round the globe. The question of how people consume travel and tourism products has become a focal point in tourism research in the past two decades


501-512
38
  • A CRITICAL STUDY ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF MAJOR LISTED COMPANIES IN INDIA IN THE LIGHT OF NEW COMPANIES ACT, 2013


Megnath Routh, Dr. Amit Majumdar

Abstract:
Section 135 of the companies act 2013 regarding corporate social responsibility is a path toward development of society through corporate organizations, enacted by the Ministry of Corporate Affairs through Companies (Corporate Social Responsibility Policy) Rules, 2014.


513-523
39
  • WOMEN EMPOWERMENT AND WELFARE PROGRAMMES IN INDIA


SRIDEVI SANDA

Abstract:
Present status of women in the society indicates that the status and privileges enjoyed by them are not in proportionate to their contribution for the development of society. Majority of the women are subjected to all kind of humiliation


524-529
40
  • Impulse Buying Behavior of Women towards Non-Durable Goods in National Capital Region (NCR)


Purnima Raina1 Dr. Bhawna K. Sindhwani2

Abstract:
Impulse Buying is defined as “any purchase which a shopper makes but has not planned in advance” and this is a very important part of consumer buying behavior. Presently women in National Capital Region have economic power unlike many years ago when they had little education and there


530-537
41
  • Impulse Buying Behavior of Women towards Non-Durable Goods in National Capital Region (NCR)


Purnima Raina1 Dr. Bhawna K. Sindhwani2

Abstract:
Impulse Buying is defined as “any purchase which a shopper makes but has not planned in advance” and this is a very important part of consumer buying behavior. Presently women in National Capital Region have economic power unlike many years ago when they had little education and there


530-537
42
  • “Impact on Financial Rewards and Motivation towards Employee’s Satisfaction has resilient effect on Success of the Organization”


Amita Gupta1 Dr. Pravin Ghosekar2

Abstract:
Employee satisfaction is considered weighty. When it, come to define organisation success. Employee’s satisfaction is central concern particularly in the service industry, Need to enhance employee satisfaction is critical because it is a key to business success of any organisation.


538-547
43
  • Assessing the Level of Self-Efficacy among Higher Education Educators in Madurai City


Dr. R. Tamilmaran

Abstract:
Self-efficacy has become a significant topic of investigation in both the psychological and in organizational literatures.Self-efficacy is the faith in one's effectiveness in performing a specific task


548-556
44
  • Challenge Of Inclusive And Equitable Growth In Economy


ROOP RAJ

Abstract:
Economy has been the cause of and the solution for our present day problems. It has brought material prosperity to some, but at the expense of others both within and across national boundaries.


557-565
45
  • AN EMPIRICAL TESTING OF CAPITAL ASSET PRICING MODEL


Dr. Imran Ahmad Khan

Abstract:
The study calculated the (historical) betas of listed stocks in the tyres sector of the National Stock Exchange over a 13-year period (2005-2017). The beta estimation of listed stocks showed that the beta content of the entire sector ranges between 1.04% and -0.13 or between 6.78 and -2.31% providing an average beta content of 0.37 or 1.50% of the total risk for the sector.


566-584
46
  • The Theme of Love In The Writings of Kamala Das


Major Prof. Sultana Khan

Abstract:
Of all the Indian - English Women Poets, Kamala Das has received maximum critical attention. More often than not, she has been acknowledged and accelerated as an outstanding love-poet. Her poetry, in the main, deals with the various facets of love-experience.


585-592
47
  • Facets of Feminism in Kamala Das’s Poetry


Capt. Prof. KAUSAR KHAN

Abstract:
Kamala Das is a feminist of Indian pattern. She comes from a Nair family. She belongs to the tradition of matriarchal society and rituals of folk belief. The traditional beliefs of this society are “carrying milk to the snake shrine. Indian feminism is to assert the shared identity of both the genders. That is, both men and women belong to the human race. For Indian Women it is part of humanism. It is understood that woman does not break the human bondage – the relationship between husband and wife even though they turn out to be a square peg in the round hole. Their feminism consists of live and let live


585-592
48
  • ARTIFICIAL INTELLIGENCE ENABLED SUPPLY CHAIN SERVICES - AN EMPIRICAL STUDY


DR.R.PREMKUMAR DR.D.KALPANA SHEBIN SHARIEF

Abstract:
Artificial intelligence (AI) was introduced to develop and create “thinking machines” that are capable of imitating, learning, and replacing human intelligence. AI has shown great promise in enlightening human decision-making processes and the subsequent productivity in various business endeavors due to its ability to identify business patterns, study business phenomena, seek information, and analyze data intelligently. Despite its widespread acceptance as a decision-aid tool, AI has seen limited application in supply chain management (SCM).


602-612
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