| S.No |
Particular |
Pdf |
Page No. |
| 1 |
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A STUDY ON FACTORS INFLUENCING EMPLOYEE
Ajeet Kumar Lal Mohan
Abstract:
When analyzing hotel industry, the major human resource challenge that they are facing is recruiting the right talent and retaining them. Since the hotel industry is competitive intensive industry, the organization should focus on strategies and changes to make in order to survive in the competition.
|
|
1-11 |
| 2 |
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DESIGN AND DEVELOPMENT OF SELF LEARNING GUIDE FOR TECHNICAL PUBLICATION DEPARTMENT USING AHP APPROACH
V. S. Harshith Babu, Dr. J. Vijayakumar
Abstract:
A Self-learning guide is a standard document used by reputed companies for documenting the work process that is accountable and provides information at any point of time.
|
|
12-29 |
| 3 |
-
WOMEN ECONOMIC EMPOWERMENT THROUGH SELF HELP GROUPS IN KARUR DISTRICT
Dr. N. Balakrishnan,
Abstract:
Microfinance has evolved over the past quarter century across India into various operating forms and to a varying degree of success.
|
|
30-37 |
| 4 |
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THE ASSOCIATION BETWEEN EARNINGS MANAGEMENT AND CORPORATEGOVERNANCE: A CASE STUDY
Rajashri Chatterjee, DebdasRakshit, Ph.D.
Abstract:
The study tries to examine the nature of association between corporate governance and earnings management practices for select manufacturing firms in India by focusing on several components of corporate governance and by constructing a corporate governance index.
|
|
38-57 |
| 5 |
-
CASH TO CASHLESS ECONOMY: SWOT ANALYSIS FROM INDIAN PERSPECTIVE
Dr. Zia Ur Rehman, Dr. G. Naga Raju, Dr. Shaik Anwar Basha
Abstract:
Cashless economy is a situation in which the flow of cash within an economy is non- existent and all transactions are done through electronic media channels.
|
|
58-71 |
| 6 |
-
AN ASSESSMENT OF PERCIVED QUALITY AND BRAND EQUITY OF SELECTED CHAIN RESTAURANTS OF AHMEDABAD CITY
Prof. Kalgi Shah,Dr. A N Sanghvi, Dr. Mamta Brahmbhatt,
Abstract:
Now a days franchising a business or owning a new chain store is an important option for business expansion.
|
|
72-82 |
| 7 |
-
AN EMPIRICAL ANALYSIS OF CAPITAL ADEQUACY AND FINANCIAL PERFORMANCE OF SELECTED BANKS IN INDIA
Yudhvir Singh, Prof. Ram Milan
Abstract:
Capital is an important factor of production in business for effective operation of an institution or organization.
|
|
83-95 |
| 8 |
-
AN ETHICAL MANUFACTURING: AN OVERALL VIEW WITH CASE STUDY OF INDIA’S MOST ETHICAL COMPANY - TATA STEEL LIMITED
Diksha Saini
Abstract:
This paper is brief discussion of the topic ethical manufacturing with a case study of Tata Steel Ltd Company.
|
|
96-101 |
| 9 |
-
CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICE AND SUSTAINABLE TOURISM DEVELOPMENT: EMPIRICAL EVIDENCES FROM INDIAN TOURISM AND HOSPITALITY SECTOR
Dr. Prashant K.Gautam, Dr. Lipika K.Gulaini
Abstract:
Nowadays Corporate Social Responsibility (CSR) is being used as a ‘buzz’ word in corporate spheres.
|
|
102-111 |
| 10 |
-
CURRENCY DERIVATIVES – AN EXPLORATIVE STUDY
Dr. Ravi Akula
Abstract:
In simple terms the derivative itself is a contract between two or more parties based upon the asset or assets.
|
|
112-116 |
| 11 |
-
AN EMPERICAL STUDY ON DEMONETIZATION AND ITS IMPACT ON INDIAN ECONOMY
Ms. Nandini. N
Abstract:
India is world’s 3rd biggest economy and Asia’s second biggest, in purchasing power I the year 2015 at $7.98 trillion; whereas in nominal GDP, it is the 7th largest, at $2.07 trillion. Demonetization is a tool which is used by government of any country to change national currency.
|
|
117-134 |
| 12 |
-
EMERGING ISSUES AND CHALLENGES TO MANAGE WORKFORCE
Dr. Geeta Rani
Abstract:
In last decades, HRM was considered to perform conventional administrative jobs. With the passage of time the scope of HRM has changed and it is working strategically to improve the working conditions, plan out human resource needs and maintain a balance between companies and their employees to enhance their productivity, performance and meet out organizational overall goals.
|
|
135-143 |
| 13 |
-
COMPARATIVE STUDY OF NGOs TOWARDS DISASTER RISK REDUCTION IN NIGERIA
Maimunah Binti Ali and Abubakar Umar Gabarin
Abstract:
The aim of this paper is to explore some comparative advantages of training indigenous groups towards disaster risk reduction.
|
|
144-155 |
| 14 |
-
E-FILING OF ITR- PROBLEMS AND PROSPECTS
Mahesh K.M, Arabhi Krishna K.A
Abstract:
With the advancement of technology and use of internet in financial and fiscal affairs globally has necessitated the e-filing of Income Tax in India also.c
|
|
156-166 |
| 15 |
K. Karthikeyan
Abstract:
Despite the fact that, today’s business environment requires a complete rethink of many of the traditional practices of HR. The management revolution, which started in the 1850's, defined a manager as a person who "leads the organization," sets direction, and supervises the work of employees.
|
|
167-170 |
| 16 |
-
REASONS BEHIND FAILURES OF STARTUPS IN INDORE
Ms. Swati Patil, Prof. Dr. Rajendra Jain
Abstract:
This study makes an attempt to explore the failure reasons of young entrepreneurs of Indore after getting finance for their ventures.
|
|
171-179 |
| 17 |
-
GENERAL AWARENESS AND PROMOTIONAL ACTIVITIES TOWARDS GENERIC DRUGS : EXTENSIVE REVIEW ON LITERATURE
Pushpalata Shivaram Patil, Dr. Prashant S. Warke
Abstract:
To take care of health , it is essential to get the proper and effective treatment at affordable cost. And it is responsibility of the government that every single citizen should get medication at affordable cost.
|
|
180-187 |
| 18 |
-
HEDGING EFFECTIVENESS OF CONSTANT AND TIME-VARYING HEDGE RATIO IN INDIAN COMMODITY FUTURES MARKET: A STUDY OF CORIANDER TRADED IN THE NATIONAL COMMODITY AND DERIVATIVES EXCHANGE
Manzareh Tajbakhsh, Dr. C. Sumangala
Abstract:
In an emerging market like India, the growth of commodity futures market would depend on effectiveness of derivatives in managing risk.
|
|
188-204 |
| 19 |
-
TOURIST SHOPPING ACTIVITIES IN SHIMLA: INTENTIONED, SPONTANEOUS, OR PRAGMATIC?
Dr. Priti Kanwar,
Abstract:
Tourism and travel business is one of the leading, Eco responsive and non defiling industries in the planet, contributing towards the financial growth.
|
|
205-216 |
| 20 |
-
ANALYSIS OF POWER PREFERENCES OF MANAGERS ACROSS SECTORS
Vijaya Puranik
Abstract:
Power is understood as the capacity to influence individual or group, activities, decisions and/ or behavior towards desired goal.
|
|
217-233 |
| 21 |
-
PRIORITY ACTION FOR NON-GOVERNMENTAL ORGANIZATION DURING EMERGENCY OPERATION IN NIGERIA
Abubakar Umar Gabarin And Maimunah Binti Ali
Abstract:
The history of how successive governments are making efforts to protect the lives and property of Nigerian citizens during emergencies/disaster situation cannot be completed without mentioning the contributions given by the Non-Governmental Organizations (NGOs).
|
|
234-245 |
| 22 |
-
A STUDY OF THE EFFICACY OF Z SCORE MO
Ms. Gayatri Sanjay Pai, Dr. Leena B Dam
Abstract:
A fundamentally strong company’s stock will not be affected by short-term market fluctuations or external factors.
|
|
246-259 |
| 23 |
-
STATE BANK OF INDIA AND ICICI BANK: A COMPARATIVE ANALYSIS ON CUSTOMER SATISFACTION
Ms. Aishwarya Gopalakrishnan, Dr. Leena Dam
Abstract:
The Banking system is a very important part of the economy of a country. It plays the role of an intermediary between the people who save and the people who spend.
|
|
260-275 |
| 24 |
-
A COMPREHENSIVE ANALYSIS OF GOODS AND SERVICES TAX IN INDIA
Ms. Suman
Abstract:
GST means goods and services tax ,implemented on July 1,2017 by finance minister ,is considered as a big and major tax reform in India since independence.GST simplify all indirect taxes by subsume all central and state levies taxes like excise duty, VAT, service tax etc. into one single tax.
|
|
276-291 |
| 25 |
-
LIFE CYCLE COSTING & ANALYSIS WITH SPECIAL REFERENCE TO HYDROPOWER PROJECTS - A COST MANAGEMENT TOOL FOR ECONOMIC ASSESSMENT
Dr B. Padmapriya, M Ramanathan
Abstract:
Life-cycle cost analysis (LCCA) is a tool to determine the most cost-effective option among different competing alternatives to purchase, own, operate, maintain and, finally, dispose-of, an object or process, when each is equally appropriate to be implemented on technical grounds.
|
|
292-304 |
| 26 |
-
PERCEPTION OF POLICYHOLDERS TOWARDS LIFE INSURANCE CORPORATION OF INDIA
Nithin Venugopal, Dr. Sreela Krishnan
Abstract:
Insurance plays a significant role to cover the life and business risk of millions. Due to privatisation now the insurance industry offers so many innovative products. Life Insurance Corporation of India is growing rapidly and reached new heights in Indian industry.
|
|
305-311 |
| 27 |
-
BRAND EQUITY DIMENSIONS – A LITERATURE REVIEW
Mohammad Shariq
Abstract:
Brands have evolved from being a differentiator and a quality marker in the 18th and 19th century to a key business asset in the 20th century.
|
|
312-330 |
| 28 |
-
DIGITAL MARKETING IN THE CHALLENGING ERA: AN EMPIRICAL STUDY
Dr. Hitesh Vaswani
Abstract:
In today’s technology driven world, digital marketing has become an avenue where retailers can extend their marketing campaigns to a wider range of consumers.
|
|
331-346 |
| 29 |
-
ROLE OF GOVERNMENT ON POLICY MAKING FOR SOCIAL SECURITY IN INDIAN ECONOMY
P. AJANTHA* and G.RAVI**
Abstract:
This study brings out the perspective of the role of Government in providing social security in Indian economy. Fiscal Policy has government policy that attempts to influence the direction of the economy through a change in the government spending and tax
|
|
347-352 |
| 30 |
-
“Impact of online buying on customers of small towns like Jaysingpurâ€
Prof.Mrs.Vidya S.Gurav
Abstract:
Today Internet marketing or online marketing has become a burning topic in every business sector and it plays a truly vital challenging role in any company’s multi-channel marketing strategy.
|
|
353-364 |
| 31 |
-
STUDY ON SHIFT IN CONSUMER BEHAVIOUR FROM NEED-BASED TO RECREATION-BASED SHOPPING AT SUPERMARKETS IN MUMBAI
Preeti Kaushik
Abstract:
This study aims to throw light on the paradigm shift in traditional Indian consumer behavior. It also gives an insight into a new emerging segment of “Recreation-oriented shoppingâ€. Consumers across the world are steadily shifting away from „Need-based‟ shopping to „Recreation-based‟ shopping, enticing marketers to differentiate themselves from not just the Brick & Mortar stores but beyond Shopping rationale.
|
|
365-378 |
| 32 |
-
DETERMINANTS OF BRAND LOYALTY OF FMCG PRODUCTS: A CASE STUDY ON BHUBANESWAR
Dr. Kishore Kumar Das, Dr. Swayambhu Kalyan Mishra
Abstract:
Product features (Fragrance / Skin care / Germ fight features / Colour) is one of the most important factors that affect brand loyalty. Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements.
|
|
379-387 |
| 33 |
-
ANALYSIS OF WORKING CAPITAL AND PROFITABILITY: AN EVIDENT STUDY OF SELECTED FMCG COMPANIES IN INDIA
Punit kumar kanujiya
Abstract:
In this research paper shows the relationship between working capital management determinants on profitability. Working capital management (WCM) is one of the pre-conditions for the financial management of any organization or companies.
|
|
388-401 |
| 34 |
-
STATUS OF WOMEN ENTREPRENEURS IN INDIA: THE CURRENT SCENARIO AND GOVERNMENT’S ROLE IN IMPROVING IT
Anita Shou, Abhinav Nigam
Abstract:
Entrepreneurs are, without a doubt, drivers of innovation and change. The unprecedented growth in entrepreneurship in our country is beginning to give us the benefits of economic growth, employment, new products, services etc.
|
|
402-419 |
| 35 |
-
Profession Administration as a Human Resource Practice in the Information Technology Sector
N.V.RAMAKRISHNA MURALI DR. PURUSHOTHAMA M. K.
Abstract:
Human Resource Administration practices enable employees in the Information Technology (IT) sector to accomplish better through improved productivity
|
|
420-430 |
| 36 |
-
STATUS OF PHYSICAL FITNESS AMONG PHYSICAL EDUCATION STUDENTS OF GULBARGA UNIVERSITY KALABURAGI
Kavitha Sangana gouda M. Dr. M.S. Pasodi
Abstract:
Physical fitness is very important essential for universally accepted that has success in various activities of games and sports mainly depend upon the physical fitness of its participation.
|
|
431-434 |
| 37 |
-
TRAFFIC PERFORMANCE AND EFFICIENCY OF MAJOR PORTS IN INDIA
Dr. M. GURUPANDI M.RAJAGURU
Abstract:
Ports play a vital role in India’s overall economic development.Byvolume,90%of the country’s international trade relies on maritime transport (70%byvalue).
|
|
435-440 |
| 38 |
-
A COMPARATIVE STUDY ON THE PRODUCTIVITY PERFORMANCE OF JAMMU AND KASHMIR BANK AND HDFC BANK LTD
Younus Manzoor
Abstract:
The present paper analyzed the comparative productivity performance of two private sector banks i.e, Jammu and Kashmir Bank and HDFC Bank Ltd
|
|
441-457 |
| 39 |
-
IMPACT OF SELF-MONITORING ON INVESTMENT PERIODS: AN EMPIRICAL ANALYSIS
Biju Thomas Muttath1 and Prof. (Dr.) AssissiMenachery2
Abstract:
Self-Monitoring is an individual’s ability to adjust one’sbehaviour to external, situational factors. Individuals high on self-monitoring show considerable adaptability in adjusting their behavior to external situational factors
|
|
458-465 |
| 40 |
-
AN ANALYTICAL APPROACH TO MUTUAL FUNDS INVESTMENT DECISIONS
DR.SINDHU K.P., DR.S. RAJITHAKUMAR
Abstract:
At the retail level, investors are unique and are highly heterogeneous, and the mutual fund schemes' selection will also differ depends on their expectations
|
|
466-474 |
| 41 |
-
ASSOCIATION AMONG STOCK INDICES OF BOMBAY STOCK EXCHANGE - APPLICATION OF COINTEGRATION AND VECM
Prof. Pushpa M. Savadatti
Abstract:
Established in 1875 Bombay Stock Exchange is the Asia’s premier stock exchange and it is growing at a fast rate. BSE has played an important role in developing the Indian Capital Market.
|
|
475-485 |
| 42 |
-
CSR- A WAY OF SOCIAL DEVELOPMENT BY BANKS
Anita Jangra, Pukhraj
Abstract:
There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). The evolution of the CSR started in the 1950s, which marks the modern era of CSR.
|
|
486-500 |
| 43 |
-
A STUDY OF TAX EVASION PRACTICES ADOPTED BY SALARIED INDIVIDUAL ASSESSEE IN E- FILING OF INCOME TAX RETURNS IN INDIA (WITH SPECIAL REFERENCE TO DEDUCTIONS UNDER CHAPTER VI-A)
Mr. Akash S. Jain, Dr. Shubhangi D. Morey
Abstract:
Since last 4-5 Assessment years, Income Tax return filling process has become electronic in India. E-filing of Income Tax returns has made return filling process very fast and easy for Government as well as for Assessee.
|
|
501-513 |
| 44 |
-
PREDICTING THE ENTREPRENEURIAL INTENTION OF FEMALE UNIVERSITY STUDENTS: A STUDY OF PUBLIC UNIVERSITIES IN PUNJAB
Ms. Prabhjot Kaur
Abstract:
Entrepreneurial intention plays a pivotal role in an individual's decision to set up a new business. Taking into consideration the emphasis laid by the policymakers to foster the entrepreneurial intentions among the youth an examination of their entrepreneurial intention needs to be done
|
|
514-533 |
| 45 |
-
GREEN MARKETING WITH SPECIAL REFERNCE TO INDIA
Shweta Goel, Ritu Khurana
Abstract:
The marketing of products which are safe for the environment is called green marketing. This paper presents an overview about the green marketing concept and explains the importance of going green for the people as well as for the environment, and also explains about the green marketing mix and the challenges in the implementation of this concept in India.
|
|
534-546 |
| 46 |
-
DETERMINANTS OF BRAND LOYALTY IN THE FOOTWEAR INDUSTRY – A STUDY OF PATIALA DISTRICT
Prabhjot Kaur
Abstract:
The current competitive business environment has revolutionized the way the businesses were run in the past. The increase in the number of varieties of products available and also a simultaneous increase in the awareness of the customers regarding the product has highly evolved the marketing task.
|
|
547-560 |
| 47 |
-
EXPERIMENTATION, EFFICACY AND EXPERIENCES OF DEMONETISATION:TRIPPLE E’S OF DEMONETISATION
Ameen Uddin Ansari
Abstract:
This paper illustrates how India has experimented thrice times with demonetization in higher denomination since 1946 to 2016.It has observed about the zero efficacy of demonetization in addressing corruption, black money ,counterfeiting currency and terror funding.
|
|
561-579 |
| 48 |
-
ROLE OF INTERMEDIATE BANKS IN SHG- BANK LINKAGE PROGRAMME AND WOMEN EMPOWERMENT: A CASE STUDY OF MYSORE DISTRICT
Dr. R. Thimmarayappa1 D.P.Umesh2
Abstract:
Women in India are the victims of a multiple socio-economic and cultural factors.
|
|
580-588 |
| 49 |
-
Mobile Wallet: Leverage to Digital Payment Systems
Dr D Nabirasool,
Abstract:
Demonetization in India alarmed the importance of e– commerce and digital payments. The mobile phone has become an important devicefor an e-commerce organization to keep pace with market trends.
|
|
589-596 |
| 50 |
-
CONSUMER BEHAVIOUR : CONSUMER DECISION MAKING
Sarika Kumari
Abstract:
Every day, each of us makes numerous decisions concerning every aspect of our daily lives.
|
|
597-603 |
| 51 |
-
ROLE AND EFFICACY OF INTERNATIONAL INSTITUTIONS IN GLOBAL TRADE & BUSINESS – A PARADIGMATIC ANALYSIS
Prof. Debasis Bhattacharya
Abstract:
Global trade has become increasingly competitive and somewhat contentious in the current era of global interdependence. Complex issues related to trade in agriculture, manufacturing and particularly services have polarized the world between developing and developed nations.
|
|
604-616 |
| 52 |
-
A STUDY ON THE IMPACT OF EMOTIONAL INTELLIGENCE ON EMPLOYEES PERFORMANCE - CHENNAI
Mr V Kandaswamy Sharma,Dr Beulah Suresh, Dr S Uma Mageswari
Abstract:
Emotional intelligence refers to the ability to perceive, control, and evaluate emotions. EI is not about being soft! In this complex business scenario both public and private sector people have to manage change in an effective way.
|
|
617-639 |
| 53 |
-
ROLE OF FINANCIAL INSTITUTIONS IN ENTREPRENEURIAL DEVELOPMENT IN SELECT BANKS IN PUNJAB
Sonam Sharma, Dr. Kapil Sharma, Dr. Monika Aggarwal
Abstract:
Current study aims to measure the contribution of the commercial banks in the entrepreneurship development. Researcher has measured the various dimensions in which banks are contributing to the development of entrepreneurship.
|
|
640-655 |
| 54 |
-
A COMPARATIVE STUDY OF PERFORMANCE OF MUTUAL FUNDS IN INDIA
Dr. Nilam Panchal
Abstract:
The present paper investigates the performance of five large cap mutual fund schemes and five diversified mutual fund schemes from 2014 to 2018.
|
|
656-662 |
| 55 |
-
“A COMPARATIVE ANALYSIS OF MATERIAL MANAGEMENT PRACTICES AMONG TWO LEADING TRACTOR MANUFACTURING INDUSTRIES OF INDIAâ€
Dr. Ashish Gupta
Abstract:
Management of materials is of paramount importance to a business enterprise to achieve increased productivity and growth in profitability.
|
|
663-676 |
| 56 |
-
“A PRAGMATIC IMPACT ANALYSIS OF MICROFINANCE ROLE IN WOMEN EMPOWERMENT IN RAJASTHANâ€
Dr. R. K. Sharma, Ms. Neha Jain
Abstract:
The progress under microfinance sector in India has registered a remarkable growth in the past three decades covering more than 77 lakh SHGs and around 9 crore households of which 2.5 lakh SHGs have been promoted in Rajasthan.
|
|
677-690 |
| 57 |
-
“COMPARATIVE ANALYSIS OF JOB STRESS AMONG PUBLIC AND PRIVATE SECTOR BANK EMPLOYEESâ€
Dr. Anurag Sharma, Pooja Yadav
Abstract:
For banking employees around the globe, stress on the job can be a challenge. It can be sometimes positive and sometimes negative.
|
|
691-710 |
| 58 |
-
RURAL INDUSTRIALISATION IN BIHAR : ISSUES AND PROMISES
Ramesh Kumar
Abstract:
Rural development is a concept, a phenomenon, a strategy and a discipline. The term is of focal interest and widely acclaimed in both developed and developing countries.
|
|
711-721 |
| 59 |
-
CLASSIFICATION OF RETAIL FORMATS IN INDIA
Akhilesh kumar
Abstract:
Retailing is the largest private industry in India and second largest employer after agriculture.
|
|
722-729 |
| 60 |
-
RELATIONSHIP BETWEEN GROWTH OF DAIRY INDUSTRY AND GROWTH OF MAIN CROPS IN INDIA
Dr. Bhisham Kapoor
Abstract:
It is the theory of economics that the growth of one industry is helpful in growth of its complementary industry. Question is that is it also true for rural economy of India? Present manuscript is an attempt to check the relationship between the growth in production of main crops and growth of milk production in India.
|
|
730-739 |
| 61 |
-
ROLE OF TAXATION SYSTEM AND INTEREST RATE IN CAPITAL FORMATION IN INDIA
Dr. Bhisham Kapoor
Abstract:
India is a developing economy. Its capabilities are in developing stage. Another feature of Indian economy is abundant of labor force but less availability of capital. Policies are designed to balance the situation of labor abundances and relative capital scarcity.
|
|
740-745 |
| 62 |
-
RISK MANAGEMENT IN PURVIEW OF ONLINE TRANSACTION
Dr. Parag M. Joshi
Abstract:
Every organization has a mission. In this digital era, as organizations use automated information technology (IT) systems1 to process their information for better support of their missions, risk management plays a critical role in protecting an organization’s information assets, and therefore its mission, from IT-related risk.
|
|
746-759 |
| 63 |
-
PRIVATIZATION IN HIGHER EDUCATION: NEEDS AND REALITY
Kalyan Senapati
Abstract:
An attempt has been made to analyze the relevance and Impact assessment of privatization in
higher education in perspective of current scenario in India .Now-a-days , privatization is a
global concept no nation exits without it. India is no exception.
|
|
760-768 |
| 64 |
-
THE EMPLOYEES’ PERCEPTION ON QUALITY OF WORK LIFE IN SARAVANA SPINNING MILLS IN DHARMAPURI TOWN
Dr. P. Mohanasundaram
Abstract:
Quality of Work Life (QWL) is being used these days by organizations as a strategic tool to attract and retain the talent.
|
|
769-779 |
| 65 |
-
CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS OF IMPACT AND CHALLENGES IN INDIA
Mr. Mukesh Sharma Dr. Ashosk Aggarwal
Abstract:
India has a long tradition in the field of corporate social responsibility and industrial welfare has been put to practice since late 1800s. Historically, the philanthropy of business people in India has resembled western philanthropy in being rooted in religious belief. Business practices in the 1900s that could be termed socially responsible took different forms: philanthropic donations to charity
|
|
780-792 |
| 66 |
-
BRANDING STRATEGIES OF MANAGEMENT INSTITUTES IN UTTARAKHAND REGION- THROUGH BRAND RESONANCE MODEL GIVEN BY KEVIN LANE KELLER
1Dr. Ashok Kumar Srivastava 2Dr. Kaushal Kumar
Abstract:
BRANDING STRATEGIES OF MANAGEMENT INSTITUTES IN UTTARAKHAND REGION- THROUGH BRAND RESONANCE MODEL GIVEN BY KEVIN LANE KELLER
|
|
793-805 |
| 67 |
-
ECONOMIC INEQUALITY: GLASS CEILING PRESPECTIVE
Dr.Anand Mittal
Abstract:
Over the years the whole world has been rattling about having higher “Gross Domestic Product (GDPâ€). Many countries have been seen to come out of their depressing situation to achieve flourishing growth, but within all this a major factor has been missed by many of us, and that is the participation of those contributing to this higher GDP. Most people who contribute to higher
|
|
806-816 |
| 68 |
-
To study the impact of reasonable Education Pricing over indulging it as an investment Opportunity with special reference to management graduates.
Dr. Adveta S Gharat Dr. Priya Vij Dr.Vani Kamath
Abstract:
With the advent of COVID-19 and the repercussions that have come as a post-pandemic impact in terms of lockdown, finances have been a major worry for numerable people. People have lost jobs or have salary or pay cuts. Health has become a factor of risk and can demand spending money at any point of time if infected by COVID-19. In such a scenario, education has dropped down the priority list of people. Educational Institutes are facing massive changes in the way in which they have to operate now. The teachers and students have undergone a sea transition in the delivery and reception of the teaching-learning system. Where the current scenario for higher education is already expensive the virtual shift has led a thought process of students whether the teaching-learning is worth the amount they are spending
|
|
817-823 |
| 69 |
-
A study on Consumer Perception towards Smart watches in Navi Mumbai
Dr.Sapna Suri
Abstract:
Today, a wristwatch is considered as an awful lot of a status image as a tool to inform time. In an age whilst mobile phones and digital pagers display tiny quartz clocks, the mechanical wristwatch has slowly emerged as much less of an item of feature and greater a bit of modern subculture. The smart watch, as a wearable device category, has been around since 2012, when Pebble launched its Kick-starter project. Since then, the market has evolved and grown with Samsung, Sony, Motorola, LG, and a host of other companies launching their own products. While the market has grown,
|
|
824-832 |
| 70 |
-
A STUDY ON CONSUMER SATISFACTION AND MARKETING STRATEGIES OF D-MART
Dr. Ashwini Kadam Mr. Vishvesh Chetan naik
Abstract:
One of the most hectic campaign activities of all time is seen by India's retail industry. The firms are trying to capture the hearts of the customer who is 'God' claimed by the industry tycoons. In an upcoming market, there is still a 'first mover gain'. The gain goes to "D-MART " here. It has brought in numerous shifts in people's shopping habits. It has built formats that include all products at low prices under one roof, or so it says! We also analyzed the customer loyalty and marketing strategy of D-mart in this research
|
|
833-845 |
| 71 |
-
A COMPARATIVE STUDY OF NON-PERFORMING ASSETS OF PUBLIC AND PRIVATE SECTORS BANKS IN INDIA
Jitender Kumar1,Dr. Arun Kumar Tyagi2
Abstract:
A COMPARATIVE STUDY OF NON-PERFORMING ASSETS OF PUBLIC AND PRIVATE SECTORS BANKS IN INDIA
|
|
846-857 |
| 72 |
-
ANALYSING THE SIGNIFICANCE OF THE ABSENT MOTHER IN THE VICTORIAN-ERA LITERATURE THROUGH SELECT WORKS OF DICKENS
Dr. Shweta K. Kapoor
Abstract:
This article analyzes the significance of the absent mother in the Victorian-era through select works of Charles Dickens. The absence of maternal figures in Dickens' novels reflects larger societal changes occurring during the era, including the impact of the Industrial Revolution on family dynamics and the rise of institutions such as orphanages and workhouses. This article examines the emotional and psychological impact of these changes on children, as reflected in Dickens' portrayals of characters who are left without the nurturing and emotional support that they need. The article also explores the larger societal issues reflected in the theme of the absent mother, including the role of women and the rise of institutions. Ultimately, the theme of the absent mother in Dickens' works provides a powerful critique of the Victorian-era, revealing the ways in which social and economic changes affected the most vulnerable members of society.
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875-882 |
