• A CONCEPTUAL STUDY ON MOBILE MARKETING

Dr. Vanita Kumari Soni Preeti Peter Ekka

Abstract:
In today's world, mobile phones, particularly smart phones, are the primary means of communication. Due to the rise in middle-class consumers, the Indian mobile markets is one of the ones with the quickest growth rates. Due to this, marketers are turning to mobile marketing to be one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques.Through the use of mobile devices for marketing, businesses may bypass temporal and geographic constraints to engage directly with potential consumers