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Exploring the Gig Economy in Online Food Delivery Services: A Thematic Analysis
Dr. Vanita Kumari Soni, Preeti Peter Ekka
Abstract:
The gig economy—which is defined by freelance employment and short-term contracts—has grown significantly in the last several years, especially in online food delivery services. With subtle yet frequently substantial effects on the transportation and logistics network, online food delivery has completely changed the final mile offood delivery. However, in addition to making traffic in cities worse, this new food delivery model is also altering the characteristics and characteristics of individuals who deliver—specifically, through gig economy jobs. Although this new food consumption and distribution system is gaining popularity quickly, evaluations of its sustainability for the present and the future tend to treat the concepts of social, environmental, and economic sustainability separately, with little research done up to date on how these may interact, influence, or conflict with one another.
The socioeconomic effects of online food delivery services provided by the gig economy in urban India are examined using a thematic analysis. The study aims to comprehend delivery workers' experiences, food delivery platforms' operating tactics, and the ramifications for customer behavior and urban labor markets. In addition to providing recommendations for practice and policy to improve the sustainability and equity of this sector, the findings shed light on the advantages and disadvantages of gig employment.
