| S.No |
Particular |
Pdf |
Page No. |
| 1 |
Dr.Bhosale J.P. ,Ms. Jadhav Supriya Uttam
Abstract:
Branding is the talk of the town. Corporations spend millions planning and implementing brand activities. New research is published and frameworks are developed on a daily basis in the attempt to find the holy grail of brand management. Since the mid- 80s, in particular, researchers and practitioners alike have explored the domain, scope and potential of the brand. Many different concepts, theoretical frameworks and ideas have seen the light of day and, as a result, a wide spectrum of different perspectives on how a brand ought to be conceptualized and managed is in play today. Therefore, to obtain an overview of the field of brand management is an overwhelming task.
|
|
1-5 |
| 2 |
-
A STUDY OF INTERNET MARKETING IN INDIA: CHALLENGES AND OPPORTUNITIES
Dr. Munde Sanjeevani Dashrathrao
Abstract:
In the past few years, the internet and e-commerce business actions have become one of the fastest growing know-hows that playing a significant role in the daily life of human being. Today, E- marketing is one of the most developing technology in IT and E-Commerce sector. Emarketing is also declared to as Internet marketing (IM), online advertising or web-marketing, means using the internet to market and sell goods and services.
|
|
6-13 |
| 3 |
-
AGRICULTURAL AND EMPLOYMENT
Prof. Hole Ganpat Baban, Dr. Bhokse Umesh Chindhu
Abstract:
About a quarter of the world's labor force works in agriculture. In many low- and middle-income countries, the majority work in agriculture and depend on agriculture as their primary source of income. A few centuries ago this was the reality even in rich countries. As countries become richer, the share of the population working in agriculture declines as people shift to employment in industry and services. Even among farmers, there is a wide variation in income and productivity levels. Value added per worker can vary by a factor of ten between countries. In agricultural sector population is used for food supply, crop production, land use.
|
|
14-20 |
| 4 |
-
To Study Selected Supporting Schemes for Self-Help Groups in Empowering Agriculture and Rural Development
Prof.Dr.Mokal P.R, Shinde R.M
Abstract:
This study explores the critical analysis of schemes developed to strengthen Self-Help Groups (SHGs) within the framework of rural development and agriculture. Rural development is a purposeful process of change that benefits rural people. It refers to enhancing the quality of life and economic well-being for individuals living in remote and sparsely inhabited locations. The study investigates the influence of SHGs on improving the livelihoods of rural communities, encouraging agricultural innovation, and fostering socioeconomic empowerment. Through a comprehensive review of literature, this paper aims to shed light on supporting scheme and the transformative potential of SHGs in the agricultural and rural development.
|
|
21-25 |
| 5 |
-
BIMSTEC Emerging as New Regional Co-operation Substitute to SAARC
Prof. Dr. R. S. Shirsi
Abstract:
Regional economic cooperation plays a very significant contribution in the development and growth of trade as well as in the process of economic development of the member nations. After the success of the European Economic Community, many other regional cooperation organizations have been established. SAARC is one of them who try to achieve the objectives.
|
|
26-32 |
| 6 |
-
Impact of Digital Marketing and Current Scenario in India
Dr. A. A Jagadale
Abstract:
Digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. Digital Marketing industry in India is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management.
|
|
33-42 |
| 7 |
-
A Study of 4th wave of revolution in the agricultural sector
Dr. Manik Uttam Borhade
Abstract:
The use of conventional farming methods in India had traditionally led to comparatively less improvement in efficiency and agricultural yields resulting in low productivity of agriculture. Taking note of this, the government has initiated the 4th wave of revolution in the agricultural sector to introduce technological advancement in the sector to improve yields. Agriculture 4.0 is said to be a considerably advanced version of precision farming methods with the potential to transform the existing methods of farming.
|
|
43-48 |
| 8 |
-
A Study of Economy since the 1991 - 2023 Economic Reforms
Prof. Dr. B. V. Gavhale
Abstract:
The 1990s saw far-reaching changes in India's economic policy. A severe balance of payments crisis at the beginning of the decade triggered wide-ranging reforms in economic policy during the early 1990s. These reforms brought about a swift turnaround in India's external sector and catalyzed an unprecedented spurt in economic growth during the five years from 1992–1993 to 1996–1997, coincident with the "Eighth Plan" period. Unfortunately, the program of policy reforms lost momentum after 1995, and the early partial success with fiscal consolidation was reversed after 1996.
|
|
49-52 |
| 9 |
-
Retail Sector and Indian Economy: A study
Mr. Dipak Golhaji Devkar
Abstract:
The recent decision by the government to allow foreign direct investment in Multi-brand retail is understandably the talk of the town. There are various points of view regarding the impact it will have on the retail sector in particular and the Indian economy in general, but the decision is big step in the direction of strengthening retail sector in country. To get the complete picture, it is important to understand the situation which exist currently and how the new regulations are going to change the retail sector landscapewith the help of global environment of retail sector.
|
|
53-63 |
| 10 |
-
A STUDY OF HYPERLOCAL MARKETING: A COMPREHENSIVE STRATEGIES IN THE EDUCATION SECTOR
DR. RAHUL D. TAMHANE, DR. RENUKA E. WALUNJ
Abstract:
This study explores the emerging trend of hyperlocal marketing and its application as a powerful tool in the education sector. Hyperlocal marketing refers to the practice of targeting potential students and stakeholders in extremely localized geographic areas using precise, location-based strategies. In the context of education, this approach enables educational institutions to tailor their marketing efforts to specific communities, improving engagement and increasing enrolment. This paper examines the various strategies employed in hyperlocal marketing within the education sector, assesses their effectiveness, and discusses the implications for institutions seeking to optimize their outreach efforts. Keywords: hyperlocal marketing, education sector.
|
|
64-72 |
| 11 |
MS. SNEHA SHEKHAR DAS
Abstract:
E - Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. The terms e -Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E- Marketing is a management process.
|
|
73-78 |
| 12 |
-
DIGITAL TECHNOLOGY AND INDIAN AGRICULTURE
DR. RETWADE L. G.
Abstract:
As a source of livelihood agriculture remains the largest sector of Indian economy. It provides employment to 58.2% of the population. The social transformation of the country and the economic growth depends on the performance of the agriculture sector. In the recent past, the per capita agricultural output has seen a steady rise, but the sector’s contribution to the GDP has been decreasing. Deceleration in the agricultural growth is the major challenge faced by the so called agrarian Indian economy.
|
|
79-83 |
| 13 |
-
A STUDY ON INNOVATIVE BANKING PRODUCTS IN THE INDIAN BANKING SECTOR
DR. SHRIKANT FULSUNDAR
Abstract:
The Indian banking system has seen lot of change after the demonetization. Government begun to focus on digital India which changed payment habits of the people. India is an economy with a population of 1400 million. In India, 85 to 90 percent of Indians use banking services. In such a country, there was an urgent need to ensure investment and greater openness in the banking sector. This requires the adoption of new technologies and innovations in banking systems and better customer support. India's banking system affects the lives of millions and should be driven by social media and national priorities.
|
|
84-89 |
| 14 |
-
AGRICULTURAL REFORMS IN INDIA
DR. PRAMODII BALASAHEB NAWALE
Abstract:
India is an agrarian country. Agriculture is one of the oldest and most important businesses in all over the world. In India most of the population depends on agriculture sector. The Agricultural sector contributes in GDP about 17-18%. India has implemented number of agricultural reforms since independence. The first reforms were in the 1950 and 1960 which is focused on increasing the agricultural productivity and self-sufficiency.
|
|
90-93 |
| 15 |
-
IMPACT OF E- MARKETING ON CONSUMER BEHAVIOUR
Shreya Hambirrao Chormunge
Abstract:
Due to globalisation and improved technology, the use of technology and internet has been increased in recent years. Selling the product through internet or digital media is called as E- marketing. E- marketing is growing faster and impacting the consumer and market behaviour. This results in increased use of e marketing by the seller or trader to sell their products online as it is easy for consumer and seller to buy and sell the product easily.
|
|
94-101 |
| 16 |
-
Insta-fluence: Analyzing Electronic Word of Mouth's Impact on Purchase Intentions within the Instagram Community
Mr. Vikram, Mr. Chandrahas Rajak, Mr. Jeetesh Kumar
Abstract:
This paper examines Instagram's marketing potential, especially for younger users, but access limits can restrict business utilization. The literature review analyzes how online reviews and electronic word-of-mouth profoundly shape modern consumer behavior. Key studies show online recommendations influence technology acceptance and satisfaction varies by product involvement level over time. The paper emphasizes the need for businesses to leverage social media and recognize the impact of user-generated content.
|
|
102-116 |
| 17 |
-
WOMEN EMPOWERMENT IN INDIA
DARSHANA SHARAD BHAGAT DR. PRASHANT SURESH SALAVE
Abstract:
Empowerment as a methodology is often associated with feminism. The subject of
empowerment of women has becoming a burning issue all over the world including India since
last few decades.
|
|
117-122 |
