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1

  • ANALYZING SOCIO-DEMOGRAPHIC FACTORS INFLUENCING RURAL CONSUMER BUYING BEHAVIOR


Reetu Rani

Abstract:
Analyzing the sociodemographic variables that affect rural consumers\' purchasing decisions is essential to comprehending the complex nature of the consumer dynamic in rural markets. A significant role is played by the rural people in the current dynamic and unstable market. Given that rural areas predominate in India, examining the rural consumer base in the current serious market is a crucial component. Gaining a deeper understanding of rural consumers\' purchasing behavior is crucial for increasing market share in this sector of the economy. For rural consumers in particular, demographic characteristics are extremely important in determining purchasing behavior. The purchasing behavior of rural consumers is affected by variations or changes in these characteristics. The purchasing behavior is greatly influenced by various factors, such as age, gender, marital status, size of family, educational background, occupation, and financial situation. The main focus of this concentration is to identify and analyze the impact of demographic variables on rural consumers\' purchasing decisions. An organized questionnaire was used to collect the data, and an ANOVA program was used to determine its significance. Over time, there has been a significant shift in the purchasing habits and behaviours of the rural market. Whoever has the best understanding of their customers\' purchasing habits will emerge victorious in this cold-blooded struggle for domination in the market share. When describing their marketing strategies for rural consumers, marketers might draw on the findings of this study.\r\n


1-11
2

  • DIFFERENCE BETWEEN INCOME AND CONSUMPTION OF DAIRY AND NON-DAIRY FARMERS IN EAST CHAMPARAN DISTRICT OF BIHAR


AJIT KUMAR VERMA

Abstract:
India is agricultural dominant economy and it has an abundant supply of cattle, which plays an important role in both the socio-economic growth of the country and the sustainable livelihood of rural communities. India is largest milk producer country in the world. The contribution of milk share of Bihar in India is 5% (9th rank). Livestock contribute improvement in socio-economic conditions of the rural small and marginal and medium farmers. The present study was conducted in the East Champaran district of Bihar. This study examined the socio-economic conditions between dairy and non-dairy farmers in East Champaran district. The sample size of 120 dairy farmers and 120 Non- dairy farmers were selected. The study revealed that the socio-economic conditions of dairy farmers were better than non-dairy farmers especially in marginal and small farmers. The average annual income of landless, marginal and small dairy farmers is Rs. 212500, medium dairy farmers Rs. 364600 and large dairy farmers are Rs. 715000. While in case of non-dairy farmers in same categories are, Rs. 164500, Rs. 324000 and Rs. 572500 respectively. The average monthly household consumption of landless, marginal and small dairy farmers is Rs.12500 and a medium dairy farmer is Rs. 21800 and large dairy farmers are Rs.44600. While the average monthly household consumption expenditure of landless, marginal and small non- dairy farmers is Rs.10800 and medium non-dairy farmers is Rs. 17400 and large non-dairy farmers is Rs. 38500. The average milk consumption per person per day of dairy farmers is 0.8 litre and non-dairy farmers is 0.5 litre


12-18
3

  • Indian economy and Sustainable Development


Manisha Kumari

Abstract:
The main objectives of this study is to appreciate the impact of sustainable development in Indian economy in this 21th century era. Again, another work is privatization. Without the support of private organization and institutions government cannot alone the meet the goals and revenue gap. Once more, in an effort to lower the country's literacy rates and raise public awareness of environmental issues, the Indian government has implemented a number of initiatives, including education and vocational training. The current Indian government is implementing a number of initiatives, such as the Swachh Bharat Abhiyan, made in India, Digital India, Jan Dhan Yojana, Tobacco and Plastic Ban, Program to Alleviate Poverty, Gender Equality Promotion, and Climate Change Solutions. The prime minister has always pledged to offer the required leadership and collaboration for the NITI AAYOG 2015. The revolutionary phrase “SABKA SAATH SABKA VIKASH” or “COLLECTIVE EFFORT, INCLUSIVE GROWTH” introduced by the Indian Prime Minister Narendra das Modi is considered as the main slogan for India’s national development agenda. To wide up black money and corruption the government is taking necessary steps in time to time. In the 11th five year plan the term inclusive growth is given due emphasis. Inclusive growth helps in bridging the gap social, economic and environmental to create sound sustainability. India has constantly playing in implementation of sustainable development objective as its national development goals are focused in terms of sustainable development goals. The Indian government, led by Prime Minister Narendra Modi, is making great efforts to create sustainable information in the country. Implementing the Sustainable Development Goals in 2015, with a commitment to achieving them by 2030, was one of his major initiatives. As a result, the UNDP is collaborating with other UN agencies, emerging elements like the private sector and civil society, and working all at once to support and help nations that are moving toward inclusive and sustainable growth policies.


19-23
4

  • Relationship Between Green Economy and Sustainable Development


DRPUSPA RANI SHIROMANI SHARMA

Abstract:
The environmental problems that our modern global civilization is facing are on a magnitude that has never been seen before in the annals of human history. As a direct consequence of these problems, both the mental and physical well-being of the current generation, as well as the generations who will come after them in the foreseeable future, are placed in a precarious position. The most important component in the progression of climate change is the release of greenhouse gases into the atmosphere, which occurs as a direct result of the activities of humans. As a direct result of climate change caused by humans, temperatures will continue to rise, more extreme weather will become more regular, and sea levels will continue to grow. As a result of activities such as overfishing, cutting down forests, and using up sources of energy that aren\'t renewable, the value of the natural capital that currently exists on Earth is deteriorating at an alarming rate. All of these activities have the effect of diminishing the amount of natural resources available, and as a result, the value of the natural capital that currently exists. As a consequence, this leads to the contamination of ecosystems and has a negative impact on human health. Agricultural practises, industrial activity, and the dumping of garbage are only few of the factors that contribute to pollution. Pollution is caused by a variety of factors, including those listed above, which are among those that contribute to pollution.\r\n


24-36
5

  • Online Multinational Business versus Local Counterpart - A Study


Dr P.M.Murali

Abstract:
The rise of e-commerce has transformed the business landscape, enabling online multinational businesses to reach global customers. This study compares the performance of online multinational businesses with their local counterparts, analyzing factors such as market share, customer satisfaction, and competitive advantage. Results show that online multinational businesses have higher market share and customer satisfaction, but local counterparts excel in terms of personalized services and community engagement.


37-40
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  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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