• Digital Marketing Strategies for Emerging Tourist Destinations

  DOI:DOI:18.A003.aarf.J14I01.010617

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Ms. Deepali Sharma, Ms.Ritika Gupta

Abstract:
Emerging tourist destinations frequently face challenges such as limited visibility, constrained marketing budgets, and limited international recognition. Digital marketing provides affordable and effective tools to promote such destinations and attract visitors. This study examines the impact of strategies such as social media marketing, search engine optimization (SEO), influencer partnerships, online travel platforms, and virtual tours on tourist decision-making and destination promotion. Data was collected through a survey of 150 domestic and international tourists. The results indicate that social media and online reviews are the most significant factors influencing travel choices. The study concludes that applying innovative digital marketing approaches can enhance destination awareness, competitiveness, and sustainable growth in the tourism industry.