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S.No Particular Pdf Page No.
1

  • IMPLICATIONS OF CONSUMER BEHAVIOUR IN MARKETING


Kanta

Abstract:
Due to fast movement of technology it is requisite to find the change in the lifestyle of consumers. In the present research it has been endeavored to illustrate lifestyle of the buyers changes due to some of the factors, such age, education, social class, income and some others factors.


1-10
2

  • SIGNIFICANCE OF RTI ACT TO ENSURE GOOD GOVERNANCE IN INDIA


Neha, Munish Kumar,

Abstract:
Significant substantive democracy ought to be founded on the concept of an informed public adequately prepared to participate thoughtfully and actively in the governance of the country. If transparency and accountability are the imperatives for sustaining democratic governance, access to information is a vital instrument of societal revolution and the Right to Information Act, 2005 helps in achieving the same.


11-25
3

  • RURAL MARKETING IN INDIA


Kanta

Abstract:
The paper describes the challenges and strategies of rural marketing in India. The rural market in Indian economy can be classified under two broad fields. These are the market for consumer goods that consist of both durable and non-durable goods and the market for agricultural inputs.


26-35
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