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1

  • COLLEGE STUDENTS AWARENESS TOWARDS MOBILE PHONES – WITH REFERENCE TO POLLACHI TOWN


Hema prasanna S

Abstract:
Indian telecommunication industry is one of the fastest growing industries in the world. Mobile phones play significant role in Indian telecommunication industry, they are currently emerging as first extensive form of electronic communication system in India. This study examines the college students awareness towards mobile phones in Pollachi town.


1-6
2

  • INVESTIGATING RELATIONSHIP AMONG CUSTOMER TRUST, RELATIONAL MARKETING TACTICS AND CUSTOMER LOYALTY: WITH RELATIONAL MARKETING TACTICS AS MEDIATOR


Nirbhay Krishna Varshney

Abstract:
In recent times developing customer loyalty has been a major challenge for organizations. This has also been aggravated by a cut-throat competitive scenario and the contingent business environment.


7-15
3

  • THE USE OF TECHNOLOGY IN CUSTOMER RELATIONSHIP MANAGEMENT


Dr. K. Srinivasa Krishna, Mr. Y. Suryanarayana Murthy

Abstract:
Customer relationship management systems are being widely across various sectors and in companies widely varying in size. It has been viewed as a process aimed at collecting customer data, find profiles of customers and use the customer knowledge in specific marketing activities An Organization interacts with their customers in a number of ways including marketing, advertising, direct mail campaigns, websites, call centers, mobile sales service, brick and mortar stores.


16-26
4

  • THE RELATIONSHIP BETWEEN TOTAL QUALITY MANAGEMENT AND JOB SATISFACTION (CASE STUDY: SADERAT BANK)


Ass. Prof. Mehdi Rouholamin,Nafise Ahmadi

Abstract:
The objective of this study is to examine the relationship between total quality management and job satisfaction among employees of Saderat bank in Babol branches. This study has been done by descriptive- explorative method.


27-47
5

  • ROLE OF BRAND PERSONALITY DIMENSIONS IN SPORTSWEAR


Aditi Chandel

Abstract:
Brand management is becoming increasingly a complex task in the present competitive market because of (i) the rapid entries of new products especially in the same product category (ii) the threat of homogeneity and (iii) consumers’ motive to reach higher order goals.


48-61
6

  • DECOMPOSITION OF TOTAL RISK INTO SYSTEMATIC AND UNSYSTEMATIC PORTIONS: A CASE STUDY FROM TURKISH BANKING SECTOR


Prof. Dr. Ali ALP and Dr. Hakan BÄ°LÄ°R

Abstract:
Generally, risk can be defined as the variation from the expected return. It is universally accepted that a high return is achieved by taking high risk. Although managers try to achieve high return and profit, they must be careful to control risk as well.


62-69
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