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1

  • USE OF SOCIAL MEDIA AS A TOOL FOR MARKETING OF GOVT. HEALTH SERVICES


Mr. Ramen Das

Abstract:
Health Care services are the most crucial services among the other services in this world as it deals with the life of a human being. A good health of every citizen is one of the prerequisite of socio-economic development of a country.


1-14
2

  • CELEBRITY ENDORSEMENT: IT’S IMPACT ON TELEVISION COMMERCIAL


Dr. Mamta Brahmbhatt, Prof. Kalgi Shah

Abstract:
This research report is about the consumer survey of dual celebrity endorsers in TV commercials. For the research purpose, questionnaire was being used and people of Ahmedabad city were being surveyed. The researchers were of opinion that people are mostly aware about the bollywood celebrities more than any other celebrities.


15-25
3

  • IS GIG ECONOMY A HIRE GROUND?


Shraddha Ratra

Abstract:
Today’s employment landscape has changed tremendously. The rapid growth of internet based market platform has changed or reformed the relationship of workers with their employers. Growth in numbers has led to a decline in opportunities, those that are available are either not satisfactory or are temporary.


26-32
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