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S.No Particular Pdf Page No.
1

  • COMMITMENT AND TRUST AS POTENTIAL FACTORS IN ADVERTISING STRATEGY AND EXPORT PERFORMANCE (A STUDY ON SUDANESE EXPORT FIRMS)


Akram Mo. Elhag, Osama Mohamed Ahmed Enad

Abstract:
This study aims to investigate the relationship between the effectiveness of advertising and export performance in Sudanese export firms. The data have been collected from 150 senior managers who work on an export firm in Sudanese exporting companies.


1-24
2

  • ETHICS IN MARKETING


Dr. R. Prabhakar Rao, Dr. Reeta

Abstract:
“Man ought to regard himself, not as something separated and detached, but as a citizen of the world, a member of the vast commonwealth of nature and to the great interest of this great community, he ought to at all time to be willing that his own little interest should be sacrificed”. These lines by Adam Smith stressed that self interest alone should not be guiding force that rules business.


25-33
3

  • IMPACT OF LOCATION ON THE PERCEPTION OF RURAL PEOPLE FOR OVERALL RURAL DEVELOPMENT UNDER MNREGA WITH SPECIAL REFERENCE TO KHARGONE AND BARWANI DISTRICTS OF MADHYA PRADESH


Shradha Mishra, Dr. Suresh Patidar

Abstract:
India is predominantly an agrarian country. Nearly 80% of India’s population lives in villages.


34-46
4

  • “THE PRICING FACTORS IN AGRIBUSINESS SUPPLY CHAIN MANAGEMENT: A CASE STUDY OF DRY CHILLY FARMERS”


Somashekhar I. C., Dr. J. K. Raju

Abstract:
Pricing is one of the important cross functional driver influencing the supply chain performance, necessarily a factor in defining and configuring a supply chain management of dry Chilly. A farmer tries to minimize cost and maximize the profit.


47-58
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