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1

  • E-MARKETING PRACTICES OF PUBLIC AND PRIVATE SECTOR BANKS A COMPARATIVE STUDY OF CANARA BANK AND AXIS BANK


Dr. Lamaan Sami

Abstract:
This research paper evaluates the differences in electronic marketing practices of public and private sector banks in India. Data have been collected through questionnaires designed on a five point Likert scale from 231 customers and analyzed with the application of independent sample t-test.


1-13
2

  • CASE STUDY OF BAKELITE FOOD PROCESSING Pvt. Ltd.


Dr. Shriprakash Soni

Abstract:
A successful entrepreneur, Mr. Sachin S. Malpani has established ‘Malpani Food Industries’ in 1999 with 2 labours including him and 2 machines under the brand name of ‘Maharaja Gold’.


14-17
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