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S.No Particular Pdf Page No.
1

  • THE INFLUENCE OF PUBLIC RELATIONS COMMUNICATIONS ON ORGANIZATION’S CUSTOMER IMAGE PERCEPTION IN THE ENERGY SECTOR, KENYA


Dr. Busolo Hillary Oundo

Abstract:
Public Relations functions in any organization are better placed in crafting or designing communication messages that elicit desired responses from the target audiences.


1-15
2

  • THE STUDY OF DYNAMIC SIMULATION ON PRODUCT DIFFUSION AND COMPETITION


Te-Tsai Lu, Jong-Chen Chen

Abstract:
The objective of this study is to investigate product diffusion and competition based on the theory of innovation diffusion and ant colony theory using the discrete event simulation technique of artificial world.


16 - 37
3

  • THE STUDY OF DYNAMIC SIMULATION ON PRODUCT DIFFUSION AND COMPETITION


Te-Tsai Lu, Jong-Chen Chen

Abstract:
The objective of this study is to investigate product diffusion and competition based on the theory of innovation diffusion and ant colony theory using the discrete event simulation technique of artificial world.


16 - 37
4

  • A STUDY ON MAPPING THE MARKETING CHAIN OF MAIZE CROP IN KARNATAKA


Dr. Channabaavanagouda Patil

Abstract:
The chain mapping enables to visualize the flow of the product from conception to end consumer through various actors.


38-48
5

  • IMPACT OF MARKETING ON BRAND IMAGE


Dr. Sharmila

Abstract:
Globalization has achieved the brand name in which people depend a ton of on progress. This trademark has changed how people help out others. Information has at most certainly no real reason for what was in store been conveyed verbally. Communication is made possible using conclusively advanced unequivocal gadgets that trade and get information quickly and easily. Mechanical headway has added to the improvement of the marketing plan. In the end, a remote is correct now not a central explicit contraption, yet rather it is an instrument for business, work, taking care of, and redirection. The strong development of marketing has driven purchasers to thusly reestablish their cell. Hence, various teenagers make a rehashed purchase to get the latest sort of the phone with various explanations that compass from meeting the enlightening need to simply procuring a high regard.


49-57
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