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CONSUMER SPENDING BY HOUSEHOLDS AND ECONOMIC DEVELOPMENT IN POLAND
Dorota Gaudyn1 1Management Department, Cracow University of Economics, Poland
Abstract:
The article presents the theories of consumer behavior, changes in the structure of consumer spending taking place in contemporary households. The analysis covers conditions affecting consumers' decisions, their needs and decision-making processes. Factors influencing the economic situation in Poland were presented, i.e. social programs, the globalization process, or the improvement of the economic situation. Modernizing the economy, new consumption trends lead to changes in consumer behavior. The presented results of secondary household expenditure surveys over the years have analyzed and summarized the trends. A forecast of development trends in consumption among Polish consumers was also conducted.
