• The Role of Category Management at Organized Retail Malls: A Critical Review

Mr. Umesh B Nath, Dr. S. K. Kamble

Abstract:
Retailing involves a direct interaction with end users of goods or services in the value chain. Retailer is responsible for matching individual demands of the consumer with suppliers of all the manufacturers. Category Management is a way of managing products as a whole or as a product group and not as a single product. More than a decade ago, the concept category management revolutionized retailing and its fundamental approach towards merchandising