• THE MEDIATING ROLE OF SOCIAL MEDIA AND CUSTOMER ENGAGEMENT IN THE IMPACT OF DIGITAL CONTENT MARKETING ON BRAND AWARENESS.

Mrs. ANA MABROUK ELKEDRA, Assist. Prof. Dr. UÄžUR ÅžENER

Abstract:
Increasing brand awareness and loyalty, driving sales and profitability, and maintaining successful existence in today’s competitive business environment are the main goals of every company. Digital content marketing, a new era term with its wide opportunities and big potentials allows company to achieve its different goals and build long-term relationships with its target customers by offering a valuable, attractive, informative, and engaging content which satisfies customers’ needs and interests, and earns their appreciation and trust.