• E-MARKETING AND TRADITIONAL MARKETING IN A COVID 19 PANDEMIC – A COMPARATIVE ANALYSIS

Dr. Emmanvitalis Ifediba, Dr. Nwangene Ogochukwu C.

Abstract:
The corona virus (Covid-19) is a global pandemic which has affected lives of hundreds of thousands of people with deeper impact on the global economy. The corona virus (Covid-19) is extensively affecting the e-commerce, technology businesses, and business travel. The fear response to the treat has given rise to social safety measures such as lockdowns which is followed by depressing outcome such as increase in unemployment and decline in the economy. Due to lockdown there is a sharp decline in economic activity and how policymakers, government and industry will respond to overcome this harm,