• RELATIONSHIP RETENTION STRATEGIES AND MARKETING PERFORMANCE OF COMPANIES IN THE NIGERIAN BANKING INDUSTRY

Nwodo, Sylvanus I: Okolo, Victor O: Obikeze, Chinedum O: Nnadi, Nmere O:, Anetoh, John C: Okoro, Deborah P: Oranusi, Ifeanyichukwu N:

Abstract:
The objectives of the study are to ascertain the effect of financial bonds on marketing performance of banks in South-eastern Nigeria, to examine the effect of social bonds on marketing performance of banks in South-eastern Nigeria, to examine the effect of customization bonds on marketing performance of banks in South-eastern Nigeria