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1

  • EFFECTS OF SOCIAL MEDIA MARKETING AND EWOM ON CONSUMER CHOICE DECISION RELATED TO RESTAURANT INDUSTRY


MUHAMMAD ALI SIDDIQUI

Abstract:
This study aims to identify impact of social media marketing such as sharing, publishing, visual and electronic word of mouth on consumers’ choice decision with the significant and positive effect of the moderator which is bloggers’ reputation. In this study, it is believed that with the passage of time, social media marketing in terms of e-business, entertainment and for marketing purpose is playing a significant role. Therefore, social media marketing is the fastest, cheapest and yet the most effective source of marketing. Consumer choice plays an important role in restaurant dining as the taste, ambiance, hygiene, the staff and the


1-8
2

  • EFFECTS OF SOCIAL MEDIA MARKETING AND EWOM ON CONSUMER CHOICE DECISION RELATED TO RESTAURANT INDUSTRY


MUHAMMAD ALI SIDDIQUI

Abstract:
This study aims to identify impact of social media marketing such as sharing, publishing, visual and electronic word of mouth on consumers’ choice decision with the significant and positive effect of the moderator which is bloggers’ reputation. In this study, it is believed that with the passage of time, social media marketing in terms of e-business, entertainment and for marketing purpose is playing a significant role. Therefore, social media marketing is the fastest, cheapest and yet the most effective source of marketing. Consumer choice plays an important role in restaurant dining as the taste, ambiance, hygiene, the staff and the


1-8
3

  • FOOD SECURITY: A STRATEGY FOR POVERTY ALLEVIATION IN INDIA


DR. S. NAGABHUSHANA, H. B. APPAJI

Abstract:
Poverty has the results of breeding social disillusionment with reference to what the objectives are and members responsibilities towards attainment of the objectives even as ignorance maintains poverty, so also can poverty perpetuate ignorance, since the victims cannot think. And pray beyond where subsequent meal is coming from. The magnitude and extent of poverty in any country depend


9-15
4

  • ROLE AND IMPORTANCE OF STATISTICS IN PSYCHOLOGICAL RESEARCH


Ms. PRIYANKA CHAUDHARY

Abstract:
Statistics is a wide subject usefull in almost all disciplines especially including Psychology in Research studies. Each and every researcher should have some knowledge in Statistics and must use statistical tools in his or her research, one should know about the importance of statistical tools and how to use them in their research or survey. The quality assurance of the work must be dealt with: the statistical operations necessary to control and verify the analytical procedures as well as the resulting data making mistakes in analytical work is unavoidable


16-28
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